What percentage of apps are successful? (2024)

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This question is about mobile app industry statistics.

By

Zippia Team

- Jun. 29, 2022

Only 0.5% of apps are successful. 9,999 out of 10,000 apps will fail for various reasons. Here are the most common ones cited by experts:

  • Below 1,000 downloads: 67.8%

  • Below 1,000 active users: 17.9%

  • No revenue or profit: 7.2%

  • Lack of user retention: 6.6%

Besides not having enough downloads, which is the major issue, not having active users or user retention can quickly lead to failure. After all, 71% of app users churn after three months. With that high of a percentage, it's clear that it's hard to keep users engaged.

What percentage of apps are successful? (1)

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