` document.body.insertAdjacentHTML('beforeend', html) const widget = document.querySelector('.int__metrics--recentlyViewed') // Allow the insert to render, then apply class for CSS transition setTimeout(() => { widget.classList.add('int__widget--active'); }, 0) widget.querySelector('.int__btn--close').addEventListener('click', (e) => { e.preventDefault() widget.classList.remove('int__widget--active'); integer.client.cookie.del('int-metrics-recentlyViewed') // This will disable the experiment for the session integer.client.cookie.set('int-metrics-recentlyViewed', 'closed', 1) }) } } // metrics: init integer.client.metrics.init = () => { // data let p p = {"id":7476205551802,"title":"Creative Thinking for Complex Problem Solving","handle":"creative-problem-solving","description":"\u003csection\u003e\n\u003cp\u003eThe challenges businesses face today are increasingly complex and systemic, often resisting obvious and definitive solutions. This complexity is frequently met with oversimplification, over-analysis, and quick fixes. But complex problem solving requires unconventional thinking to make unexpected connections—connections that others might not see. You can create these connections by bringing play and rigor into your problem-solving process. The most effective problem solvers harness creative thinking to see problems from unique angles, experiment with new and innovative ideas, and maintain momentum throughout the problem-solving process to make measured progress and move from problems to possibilities.\u003cbr\u003e\u003cbr\u003eLaunching March 2024, our newest course will help you become a dynamic problem solver, equipped to take on today’s most intricate challenges with creative thinking and confidence.\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eLook at problems through different perspectives to open up many possibilities. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRefine your instincts into actionable and innovative solutions.\u003c\/li\u003e\n\u003cli\u003eLearn how to de-risk and experiment to build resilient strategies.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBalance creative thinking and rigor to get to breakthrough ideas and sustainable solutions. \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2023-10-31T14:18:52-07:00","created_at":"2023-10-31T11:36:26-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["Design Thinking","Innovation"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42766439743674,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"solving","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Creative Thinking for Complex Problem Solving","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/files\/creative-problem-solving-thumbnail.png?v=1704736327"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/files\/creative-problem-solving-thumbnail.png?v=1704736327","options":["Title"],"media":[{"alt":"Creative Thinking for Complex Problem Solving - IDEO U Course","id":26273813856442,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/files\/creative-problem-solving-thumbnail.png?v=1704736327"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/files\/creative-problem-solving-thumbnail.png?v=1704736327","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eThe challenges businesses face today are increasingly complex and systemic, often resisting obvious and definitive solutions. This complexity is frequently met with oversimplification, over-analysis, and quick fixes. But complex problem solving requires unconventional thinking to make unexpected connections—connections that others might not see. You can create these connections by bringing play and rigor into your problem-solving process. The most effective problem solvers harness creative thinking to see problems from unique angles, experiment with new and innovative ideas, and maintain momentum throughout the problem-solving process to make measured progress and move from problems to possibilities.\u003cbr\u003e\u003cbr\u003eLaunching March 2024, our newest course will help you become a dynamic problem solver, equipped to take on today’s most intricate challenges with creative thinking and confidence.\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eLook at problems through different perspectives to open up many possibilities. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRefine your instincts into actionable and innovative solutions.\u003c\/li\u003e\n\u003cli\u003eLearn how to de-risk and experiment to build resilient strategies.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBalance creative thinking and rigor to get to breakthrough ideas and sustainable solutions. \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","hideSyllabusDownload":false,"schedule":{"duration":"5 Weeks","time":"4 Hours\/Week","runs":[{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"heading":"Introduction: Welcoming Complexity","icon":"icon-introduction.svg","description":"Learn how to embrace complexity as a rich opportunity. Explore the foundational mindsets and methods you need to tackle complex problems with confidence and creative thinking. ","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"\u003ci\u003eBuild Confidence For the Future—A sneak peek of the course\u003c\/i\u003e","icon":"icon-play.svg","src":"4w30cbjhoo"}]},{"heading":"2 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eWelcome Complexity: An Introduction to Mindsets and Methods—Delve into the essential components of curiosity, experimentation, and iteration to welcome complexity as an opportunity.\u003c\/i\u003e"},{"type":"video","text":"\u003ci\u003ePlay x Rigor: The Perfect Problem-Solving Duo—Understand how play and rigor act as powerful tools in navigating complex and dynamic spaces.\u003c\/i\u003e","icon":"icon-play.svg","src":"41hltml5ur"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eArticulate a Complex Problem:\u003c\/b\u003e In your organization, reflect on how play and rigor show up."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"When have you seen the power of adding more imagination or creativity into addressing a complex problem? What was the impact?"},{"type":"paragraph","text":"What common complex problem-solving pitfall tends to happen most on your team: oversimplifying, overanalyzing, or quick fixes? Why and how could you counter it?"}]},{"heading":"2 Resources","items":[{"type":"paragraph","text":"\u003cb\u003eMindsets that Drive Complex Problem Solving:\u003c\/b\u003e This guide provides information on embracing the mindsets of exploration, empathetic curiosity, and experimentation. "},{"type":"paragraph","text":"\u003cb\u003eOvercoming Common Pitfalls:\u003c\/b\u003e Strategies to recognize and address common pitfalls such as oversimplification, overanalysis, and premature solution finding."}]}]},{"heading":"Week 1: Open Up the Problem With Curiosity","icon":"icon-solving-curiosity.svg","description":"Learn how to deconstruct your starting question and deepen your understanding through uncovering new information and insights.","sections":[{"heading":"4 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eExpand the Question: Engage Stakeholders and Invite Fresh Perspectives—Learn to uncover and ask the right questions by involving diverse stakeholders\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eBuild Empathy: Put Humans at the Center—Apply critical thinking strategies to understand the biases and needs of stakeholders using three IDEO case studies\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eDiverge and Converge: Generate Possibilities and Make Choices—Explore IDEO’s diverge\/converge process, and the powerful role ambiguity plays in problem solving\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eThe Science of Play: Why Creative Problem Solving Works—Explore the neuroscience behind imagination and play, and why these concepts are so vital in problem-solving spaces.\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eRefine Your Problem Statement:\u003c\/b\u003e Reflect on and apply techniques to deconstruct assumptions, broaden perspectives, refine your central problem statement based on human needs and resources."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"What “sacred myths” are present in your organization? How might they limit creativity and innovation?"},{"type":"paragraph","text":"Does your organization oversimplify, overanalyze, or jump to solutions when facing complexity? Why?"},{"type":"paragraph","text":"How can leaders nurture acceptance of uncertainty in the innovation process?"}]},{"heading":"2 Resources","items":[{"type":"paragraph","text":"\u003cb\u003eUncover Assumptions:\u003c\/b\u003e Tools to help you uncover starting points, hunches, and strong beliefs about your problem."},{"type":"paragraph","text":"\u003cb\u003eRight-Size the Question:\u003c\/b\u003e Learn how to sharpen your problem statement with lessons from IDEO case studies. "}]}]},{"heading":"Week 2: Get Tangible Through Experimentation","icon":"icon-solving-experimentation.svg","description":"Explore ways to take action by prototyping and testing ideas, while holding space for multiple possibilities.","sections":[{"heading":"4 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eLevel up Ideas—Techniques to evolve early hunches into tangible concepts\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eBuild confidence—Learn to assess concepts using IDEO’s Desirability, Viability, and Feasibility framework\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eDe-risk Through Experimentation—Learn how to use prototyping to de-risk your solutions\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eThe Art of Observation—Techniques for capturing unbiased observations from your experiments\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eCreate Prototypes:\u003c\/b\u003e Bring your solutions to life with rapid prototyping, uncover hidden assumptions, and build resilience in your solutions. "}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"What technique(s) helped you most in leveling up early ideas into testable concepts?"},{"type":"paragraph","text":"How might you increase the diversity of perspectives involved in shaping and assessing early prototypes?"},{"type":"paragraph","text":"In what ways can leaders nurture acceptance of uncertainty and nonlinearity in the early innovation process?"}]},{"heading":"2 Resources","items":[{"type":"paragraph","text":"\u003cb\u003eTools for Prototyping and Experimentation:\u003c\/b\u003e Guides on co-creation sessions, mock pitches, and boundary concepts."},{"type":"paragraph","text":"\u003cb\u003eSimulating Strategies and Solutions:\u003c\/b\u003e Learn how to use strategy board games as tools for fostering problem-solving, creativity, and innovation."}]}]},{"heading":"Week 3: Iterate As You Learn","icon":"icon-solving-learn.svg","description":"Apply strategies for knowing when and how to pivot as you integrate feedback and learning to evolve your approach to solving problems. ","sections":[{"heading":"3 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eMeaning Making: Identify Patterns and Themes Through Synthesis—Balance playful synthesis with rigorous analysis to build compelling narratives\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003ePivot and Iterate—Techniques to adapt and evolve future solutions\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eLearn from The Future—Use future scenarios to pressure-test ideas and adapt to evolving concepts\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eUncover Deep Insights:\u003c\/b\u003e Apply the techniques of affinity clustering, stakeholder critiques, and working backward from future visioning to derive meaningful insights and identify moments to iterate or pivot."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"What metrics would indicate you are making meaningful progress amidst complexity and uncertainty?"},{"type":"paragraph","text":"What insights challenged your assumptions about this problem space or audience?"},{"type":"paragraph","text":"In what ways can experiments that “fail” still provide value in complexity?"}]},{"heading":"2 Resources","items":[{"type":"paragraph","text":"\u003cb\u003eFind the Implications from Insights:\u003c\/b\u003e Strategies for leveraging insights in problem-solving. "},{"type":"paragraph","text":"\u003cb\u003eMeasure Progress:\u003c\/b\u003e Methods to track progress and align with future scenarios. "}]}]},{"heading":"Conclusion: Maintain Momentum","icon":"icon-conclusion.svg","description":"Learn how to keep the future in mind as you design for today. Continue to iterate and explore as you consider the future visions of your problem space.","sections":[{"heading":"1 Video Lesson","items":[{"type":"paragraph","text":"\u003ci\u003eSustain Commitment—Learn how to inspire behavioral change and sustain commitment.\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eReflect on the Mindsets and Methods to Drive Sustained Change:\u003c\/b\u003e Determine everyday rituals that motivate teams and counter change fatigue. Adopt lenses assessing current strategies while envisioning aspirational futures. "}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"Why is it important to define success by outcomes rather than only concrete outputs\/deliverables? How might this shape your approach?"},{"type":"paragraph","text":"What everyday rituals can leaders employ to keep teams inspired and committed for the long haul of complex problem-solving?"}]},{"heading":"1 Resource","items":[{"type":"paragraph","text":"\u003cb\u003eTemperature Check:\u003c\/b\u003e Evaluate your progress and strategize the next steps to enhance confidence in your problem-solving direction."}]}]}],"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"alison-bryant","author":{"firstName":"Dr. J. Alison","lastName":"Bryant","avatar":{"alt":"Alison Bryant","src":"avatar-alison-bryant.png"},"occupation":"Chief Research, Education, Data, \u0026 Impact Officer","company":"Sesame Workshop","location":""},"text":"“Michelle has a passion for thinking BIG, addressing complexity with playful creativity, and somehow making it all fun! She understands deeply the importance and implications of play across contexts, industries, and solutions - and uses it masterfully in her own work and in helping others come up with solutions and innovations. I would 100% choose her as my teacher and mentor in this space every time - and have!”"},{"handle":"dennis-sartorello","author":{"firstName":"Dennis","lastName":"Sartorello","avatar":{"alt":"Dennis Sartorello","src":"avatar-dennis-sartorello.png"},"occupation":"Manager, CX Strategy and Design","company":"City of Melbourne","location":""},"text":"\"Kate and her team brought people together from across the Ranger Business to engage in complex strategy development through a playful and curious program of work. With prototypes and ideas in hand, we explored new places and met new people, growing and learning together as a team. These glimpses into the future continue to inspire us, have changed our approach to work and compel us to continuously adjust and refine our Ranger strategy to support future generations.\""}]},"recommendations":["human-centered-systems-thinking","design-thinking-certificate","designing-strategy"],"newsletter":{"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"},"heading":{"text":"Want to stay updated with Creative Thinking for Complex Problem Solving? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"flag":"New","shortDescription":"Tap into the power of imagination to tackle complex problems","hero":{"heading":{"color":"white"},"subheading":{"text":"Tap into the power of imagination to tackle complex problems","color":"white"},"image":{"src":"hero-creative-problem-solving.jpg","mobile":"hero-creative-problem-solving-480.jpg","alt":"Creative Thinking for Complex Problem Solving - IDEO U Course"},"video":{"wistiaId":"6218mqk4jj","text":"Preview Course","color":"#fff"}},"themes":["Prototyping","Ideation","Strategic Thinking","Risk Management","Collaboration","Insight Generation"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":7443419234490,"title":"Human-Centered Insights Certificate","handle":"human-centered-insights-certificate","description":"\u003cdiv data-region=\"main\" data-shogun-variant-id=\"5e2a30fac5604f006c35f7ec\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"5e2a30fac5604f006c35f7e8\" data-shogun-page-id=\"5e2a30fac5604f006c35f7e9\" data-shogun-site-id=\"01eea6a8-7ab3-4a3a-a742-7d4528a8d8f7\" data-shogun-id=\"5e2a30fac5604f006c35f7e9\" class=\"shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-53cd2435-89b8-4659-9b82-772adeec1f14\"\u003e\n\u003csection\u003e\n\u003cp\u003eThe Human-Centered Insights certificate combines quantitative and qualitative approaches to design research to help you illuminate new and unexpected customer insights. In \u003cem\u003eInsights for Innovation\u003c\/em\u003e, you’ll learn how to develop empathy for your customers by better understanding their social, emotional, and behavioral needs through interview, observation, and immersion techniques. In \u003cem\u003eInnovating with Data\u003c\/em\u003e, you’ll learn the data-side of design research, including how to spot patterns, uncover opportunities and surface the human stories reflected in your data. Together, these two courses will give you a comprehensive approach to user insights, enabling you to dive beneath the obvious and unlock opportunities to build products, services, and systems that address the real needs of your customers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBonus:\u003c\/strong\u003e\u003cspan\u003eReceive our exclusive\u003c\/span\u003e\u003cem\u003eGuide to Communicating Data Insights \u0026amp; Visualizations\u003c\/em\u003e\u003cspan\u003eupon completion of the certificate.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\" class=\"h5\" data-mce-style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBecome customer-centric in your approach to innovation and problem solving.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eMake connections and spot opportunities that others miss by applying design research tools and techniques.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eBuild better products, services, and systems by surfacing and developing empathy for unmet customer pain points.\u003c\/li\u003e\n\u003cli\u003eMake your insights more memorable and inspiring by crafting compelling narratives and data visualizations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2023-09-21T13:55:32-07:00","created_at":"2023-09-21T13:43:02-07:00","vendor":"IDEO U","type":"Certificate Program","tags":["Innovation"],"price":149800,"price_min":149800,"price_max":149800,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42635532239034,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"human-centered-insights-certificate","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Human-Centered Insights Certificate","public_title":null,"options":["Default Title"],"price":149800,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/files\/thumbnail-insights-certificate.png?v=1695328984"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/files\/thumbnail-insights-certificate.png?v=1695328984","options":["Title"],"media":[{"alt":"Human-Centered Insights Certificate - IDEO U Certificate","id":25916385919162,"position":1,"preview_image":{"aspect_ratio":1.605,"height":337,"width":541,"src":"\/\/www.ideou.com\/cdn\/shop\/files\/thumbnail-insights-certificate.png?v=1695328984"},"aspect_ratio":1.605,"height":337,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/files\/thumbnail-insights-certificate.png?v=1695328984","width":541}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv data-region=\"main\" data-shogun-variant-id=\"5e2a30fac5604f006c35f7ec\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"5e2a30fac5604f006c35f7e8\" data-shogun-page-id=\"5e2a30fac5604f006c35f7e9\" data-shogun-site-id=\"01eea6a8-7ab3-4a3a-a742-7d4528a8d8f7\" data-shogun-id=\"5e2a30fac5604f006c35f7e9\" class=\"shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-53cd2435-89b8-4659-9b82-772adeec1f14\"\u003e\n\u003csection\u003e\n\u003cp\u003eThe Human-Centered Insights certificate combines quantitative and qualitative approaches to design research to help you illuminate new and unexpected customer insights. In \u003cem\u003eInsights for Innovation\u003c\/em\u003e, you’ll learn how to develop empathy for your customers by better understanding their social, emotional, and behavioral needs through interview, observation, and immersion techniques. In \u003cem\u003eInnovating with Data\u003c\/em\u003e, you’ll learn the data-side of design research, including how to spot patterns, uncover opportunities and surface the human stories reflected in your data. Together, these two courses will give you a comprehensive approach to user insights, enabling you to dive beneath the obvious and unlock opportunities to build products, services, and systems that address the real needs of your customers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBonus:\u003c\/strong\u003e\u003cspan\u003eReceive our exclusive\u003c\/span\u003e\u003cem\u003eGuide to Communicating Data Insights \u0026amp; Visualizations\u003c\/em\u003e\u003cspan\u003eupon completion of the certificate.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\" class=\"h5\" data-mce-style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBecome customer-centric in your approach to innovation and problem solving.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eMake connections and spot opportunities that others miss by applying design research tools and techniques.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eBuild better products, services, and systems by surfacing and developing empathy for unmet customer pain points.\u003c\/li\u003e\n\u003cli\u003eMake your insights more memorable and inspiring by crafting compelling narratives and data visualizations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"certificate","schedule":{"download":{"syllabus":"86a77e27-25d6-4c71-823d-3632fad241aa"},"duration":"2-3 Months","time":"4+ Hours\/Week"},"courses":["insights-for-innovation","innovating-with-data"],"format":"2 Online Cohort Courses","programFields":{"subheading":"Courses can be taken in any order"},"program":[{"heading":"Take Insights for Innovation","description":"","type":"courses","courses":["insights-for-innovation",""]},{"heading":"Take Innovating with Data","description":"","type":"courses","courses":["innovating-with-data",""]},{"heading":"Receive and Share Your Certificate","description":"After completing the two courses, you’ll receive your \u003cspan style=\"font-style:italic\"\u003eHuman-Centered Insights\u003c\/span\u003e Certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and \u003cu\u003e\u003ca href=https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%22http%3A%2F%2Fcertificate.ideou.com%2F%22 target=_blank\u003esharing on LinkedIn.\u003c\/a\u003e\u003c\/u\u003e","type":"certificate","image":{"src":"certificate-hci.jpg","alt":"Your IDEO U Certificate in Human-Centered Insights"}}],"journey":{"heading":"Certificate Program Requirements","image":{"alt":"","src":"certificate-journey-hci.jpg"}},"proof":{"heading":"What’s Possible with Human-Centered Insights?","image":{"alt":"","src":"certificate-hci.jpg"}},"newsletter":{"heading":{"text":"Want to learn more about Human-Centered Insights?","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"d023003dd2d0419847f2f483a10688633fde8634ad822ddf5ad455545cba7f98","background":{"color":"#F2F9F9"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"shortName":"Human-Centered Insights","flag":"New","shortDescription":"Use design research methods to uncover unmet customer needs","hero":{"heading":{"color":"white"},"subheading":{"text":"Use design research methods to uncover unmet customer needs","color":"white"},"image":{"src":"hero-human-centered-insights-certificate.jpg","mobile":"hero-human-centered-insights-certificate-480.jpg","alt":"Human-Centered Insights Certificate Program - IDEO U"},"video":{"wistiaId":"","text":"Watch Video","color":"#fff"}},"themes":["Design Research","Customer Insights","Problem Framing","Data Visualization","Storytelling with Data","Data Interpretation","Empathy","Interviewing","Customer Research"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3716305715284,"title":"Designing Strategy","handle":"designing-strategy","description":"\u003csection\u003e\n\u003cp\u003eChoosing what to do—and what not to do—is the definition of strategy. In this course, you’ll learn a process that will help you create and take action on a strategy for your business, team, or organization. You’ll follow repeatable steps that are both human-centered and business-focused. By combining rigor and creativity, you can both analyze the world as it is and imagine how it could be better.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIdentify a strategic problem that your organization faces, frame it as a question, and brainstorm possibilities to solve it.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eSurface and pick the conditions that would need to be true to make the possibility a winning strategy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuild and conduct different types of tests to help you choose among your possibilities.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eSet your team up to be able to take action on the strategic choices you make.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-08-20T13:54:52-07:00","created_at":"2019-08-20T13:56:22-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["Innovation","Leadership"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":29102604386388,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"strategy","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Designing Strategy","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/designing-strategy-thumbnail.jpg?v=1669076182"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/designing-strategy-thumbnail.jpg?v=1669076182","options":["Title"],"media":[{"alt":"Designing Strategy Course from IDEO U","id":25023792283834,"position":1,"preview_image":{"aspect_ratio":1.607,"height":336,"width":540,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/designing-strategy-thumbnail.jpg?v=1669076182"},"aspect_ratio":1.607,"height":336,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/designing-strategy-thumbnail.jpg?v=1669076182","width":540}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eChoosing what to do—and what not to do—is the definition of strategy. In this course, you’ll learn a process that will help you create and take action on a strategy for your business, team, or organization. You’ll follow repeatable steps that are both human-centered and business-focused. By combining rigor and creativity, you can both analyze the world as it is and imagine how it could be better.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIdentify a strategic problem that your organization faces, frame it as a question, and brainstorm possibilities to solve it.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eSurface and pick the conditions that would need to be true to make the possibility a winning strategy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuild and conduct different types of tests to help you choose among your possibilities.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eSet your team up to be able to take action on the strategic choices you make.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","flags":{"bonusMessage":false},"schedule":{"duration":"5 Weeks","download":{"syllabus":"76f52800-2284-4b21-8c1e-b42c96f230b4"},"time":"4 Hours\/Week","runs":[{"start":"2022-9-29","end":"2022-11-6","endDisplay":"2022-10-7"},{"start":"2022-11-10","end":"2022-12-18","endDisplay":"2022-11-18"},{"start":"2023-1-19","end":"2023-2-26","endDisplay":"2023-1-27"},{"start":"2023-3-2","end":"2023-4-9","endDisplay":"2023-3-10"},{"start":"2023-4-13","end":"2023-5-21","endDisplay":"2023-4-21"},{"start":"2023-5-25","end":"2023-7-2","endDisplay":"2023-6-2"},{"start":"2023-7-6","end":"2023-8-13","endDisplay":"2023-7-14"},{"start":"2023-8-17","end":"2023-9-24","endDisplay":"2023-8-25"},{"start":"2023-9-28","end":"2023-11-5","endDisplay":"2023-10-6"},{"start":"2023-11-9","end":"2023-12-17","endDisplay":"2023-11-17"},{"start":"2024-1-18","end":"2024-2-25","endDisplay":"2024-1-26"},{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"heading":"Week 1: Introduction","icon":"icon-introduction.svg","description":"Learn a process for designing a strategy that will enable you to take action.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Designing Strategy—A sneak peek of the course","icon":"icon-play.svg","src":"5cw9o9aww3"}]},{"heading":"4 Video Lessons","items":[{"type":"video","text":"Strategy is a Creative Act For Everyone","icon":"icon-play.svg","src":"0cpry25v03"},{"type":"bullet","text":"\u003ci\u003eMaking Choices—An introduction to strategy\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Strategy Process Map—A framework for navigating strategy\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Strategy Choice Cascade—A way to articulate strategy\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eIdentify the Problem and Frame A Strategic Question:\u003c\/b\u003e Outline the current Strategy Choice Cascade for your organization, describe the strategy problem that you’re facing, and craft a “How might we” question to articulate the problem."}]},{"heading":"5 Discussions","items":[{"type":"paragraph","text":"What brought you to this course, and why have you chosen to learn the skills of designing strategy? "},{"type":"paragraph","text":"Which steps of the Strategy Process Map do you feel most and least comfortable with? Why?"},{"type":"paragraph","text":"Have you ever had a difficult time communicating a strategy or strategic possibility in the past? If so, why? "},{"type":"paragraph","text":"Did anything surprise you about how Westrock uses the Strategy Choice Cascade?"},{"type":"paragraph","text":"What choices are you making in your current role? Can you see how this might be considered strategy? "}]}]},{"heading":"Week 2: From Problems to Possibilities","icon":"icon-dstrat-possibilities.svg","description":"Define a strategy problem that you’re facing, frame a question around your problem, and generate new strategic possibilities.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eSetting the Stage for Strategy—Define a problem, frame a strategic question\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eFraming a “How might we…” Question\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eInvent the Future—Generate strategic possibilities\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eShape Strategic Possibilities—Apply “Where to Play” and “How to Win”\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eGenerate Possibilities:\u003c\/b\u003e Push your thinking to brainstorm new strategic possibilities that answer the question you framed for your organization. Articulate those possibilities in more detail using the elements “Where to Play?” and “How to Win?” from the Strategy Choice Cascade."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"Framing a “How might we” question can sometimes feel tricky, but it shouldn’t be the thing that slows your strategy work down. What are some ways that you’ve found that can help you frame a question?"},{"type":"paragraph","text":"What strategy possibilities did you come up with for your practice case? Are any particularly inspiring and\/or radical that you’d like to share? How did it feel to brainstorm and dream big? "},{"type":"paragraph","text":"Think about two organizations that compete with one another–how would you describe their choices? What’s unique about them?"}]}]},{"heading":"Week 3: What Would Have to Be True?","icon":"icon-dstrat-wwhtbt.svg","description":"Review the strategic possibilities you brainstormed and surface the conditions that are necessary to make a possibility a success.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eWhat Would Have to be True?—The most important question in strategy\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eSurfacing Conditions—Ask “What would have to be true?”\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eIdentifying Barriers—Choose what to test\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eWhat Would Have to Be True and Barriers:\u003c\/b\u003e Think about the “What would have to be true?” conditions for each of your strategic possibilities, then identify your early hunches about which ones might be barriers."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"Have you ever been in a situation where it was difficult to gain alignment? Were you able to move past this? If so, how did you get “unstuck”? "},{"type":"paragraph","text":"Think of a choice that you’re facing in life or work, and the different options that you’re considering for that choice. How might asking “What would have to be true?” to make each a great option, help you to see them differently? "}]}]},{"heading":"Week 4: Test to Learn","icon":"icon-dstrat-test.svg","description":"Learn how to test barriers to shorten your odds of creating a winning strategy.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eProve It—Two words that can kill innovation\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eTest for the Future—Design and conduct strategy tests\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eTesting in Strategy\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eOne Example of a Guerilla Test\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eTest to Learn:\u003c\/b\u003e Design and plan out strategic tests that you can conduct to learn more about the barriers you identified as part of the strategy process."}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"What types of guerrilla tests feel familiar to you? What are you most excited to try?"}]}]},{"heading":"Week 5: Make a Choice","icon":"icon-conclusion.svg","description":"After you’ve conducted tests for your barriers, you’ll make sense of the results and use that information to make a strategic choice.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eMaking a Strategic Choice\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMake a Real Choice\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eLook to the Future\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eTelling the Story of Strategy\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eDecide:\u003c\/b\u003e Look back across the entire strategy process and take stock of some of the big takeaways from the course, and think about how will you continue to practice strategy after the course is complete."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"What do you think will be the most challenging part of deciding on your new strategy? Are you stuck between any possibilities?"},{"type":"paragraph","text":"What are some ways in which this course has changed your view on strategy design? How will you use your new perspective, or how have you already started using it?"},{"type":"paragraph","text":"Have you presented strategy work in the past? What is successful? What were some techniques or tips that helped or hindered this work for you?"}]}]}],"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Designing Strategy is part of a two certificate programs:","items":["business-innovation-certificate","human-centered-strategy-certificate"]},"testimonials":{"heading":"What Others Are Saying","items":[{"handle":"jose-mateo","author":{"firstName":"Jose","lastName":"Mateo","avatar":{"alt":"Jose Mateo","src":"avatar-jose-mateo.png"},"occupation":"Senior Internal Consultant","company":"Verizon Process Excellence and Innovation","location":"New York, NY"},"text":"“Traditionally strategy is about creating a plan and roadmap for getting to a desired future state. This approach to strategy will help you make decisions today! It’s more about the choices you make today based on signals of the future than about the future itself.” "},{"handle":"stephanie-morris","author":{"firstName":"Stephanie","lastName":"Morris","avatar":{"alt":"Stephanie Morris","src":"avatar-stephanie-morris.png"},"occupation":"Business Planning Coordinator","company":"Consumer Products Company","location":"Fort Collins, CO"},"text":"“This course was tremendously valuable in terms of explaining the concepts and walking us through practice and real-life case scenarios. I found myself applying what I learned in my day-to-day without even thinking about it. It has changed the way I think on a deeper level.” "},{"handle":"denny-meadows","author":{"firstName":"Denny","lastName":"Meadows","avatar":{"alt":"Denny Meadows","src":"avatar-denny-meadows.png"},"occupation":"Higher Education Strategist","company":"SilverFern Advisory","location":"Seattle, WA"},"text":"“The concepts are solid, the faculty is credible (if not outright impressive), and the material is presented in an effective and efficient way. The learning community is engaged and supportive, and the tech tool is professional.”"},{"handle":"lizardo-hernandez","author":{"firstName":"Lizardo ","lastName":"Hernandez","avatar":{"alt":"Lizardo Hernandez","src":"avatar-lizardo-hernandez.png"},"occupation":"Director Solutions Management","company":"Energy Management Company","location":"Alpharetta, GA"},"text":"“This course brought a new perspective to traditional strategy building sessions. The concept of seeking external validation prior to selecting a strategic choice will challenge old ways of thinking.”"}]},"recommendations":["designing-a-business","cultivating-creative-collaboration","human-centered-service-design"],"newsletter":{"heading":{"text":"Want to learn more about Designing Strategy? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"flag":"","shortDescription":"Unite rigor and creativity to create a successful strategy","hero":{"heading":{"color":"white"},"subheading":{"text":"Unite rigor and creativity to create a successful strategy","color":"white"},"image":{"src":"hero-designing-strategy.jpg","mobile":"hero-designing-strategy-480.jpg","alt":"Designing Strategy - IDEO U Course"},"video":{"wistiaId":"l6ward4fjd","text":"Preview Course","color":"white"}},"themes":["Business Strategy","Prototyping","Innovation"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":7364936532154,"title":"Innovating with Data","handle":"innovating-with-data","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnderstanding how to use data to uncover insights about people can be the difference between a good product or service and a great one. But knowing where to start when deciphering data to surface those insights can be overwhelming.\u003c\/span\u003e\u003c\/p\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\n\u003cp\u003eAt IDEO, we approach data with a human-centered lens that enables us to think creatively about collecting, analyzing, and using data to empathize with our customers’ needs and uncover design opportunities.\u003cbr\u003e\u003cbr\u003eIn this course, you’ll learn to use data to discover unmet needs and gain an understanding of the people behind the data points. Learn to explore rich data insights and share the human stories behind the data that lead to great products, services, and systems.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to bring my own data?\u003c\/strong\u003e\u003cbr\u003eNo, you don’t need to bring your own data to the course. We’ll provide a range of practice data problems to choose from, and each will come with its own practice data set you can work with throughout the course. You can also choose your own data problem and use your data to explore it. We want you to have the flexibility to learn in the best way for you.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cem\u003eNote: This course does not focus on technical data skills like statistical modeling. Instead, it focuses on the skills you need to better collect, analyze, and use data to understand the people behind the data points.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003eUse data to inspire new ideas, opportunities, and directions.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eFrame your question and determine the types of data you need.\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eDiscover insights in your data and effectively communicate why they matter. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eTurn insights from the data into compelling stories and visualizations.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eTake a human-centered approach to data analysis.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2023-04-24T10:14:26-07:00","created_at":"2023-04-18T16:38:37-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["Innovation"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42402497265850,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"data","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Innovating with Data","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/innovating-with-data-thumbnail.jpg?v=1682343601"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/innovating-with-data-thumbnail.jpg?v=1682343601","options":["Title"],"media":[{"alt":null,"id":25548698288314,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/innovating-with-data-thumbnail.jpg?v=1682343601"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/innovating-with-data-thumbnail.jpg?v=1682343601","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnderstanding how to use data to uncover insights about people can be the difference between a good product or service and a great one. But knowing where to start when deciphering data to surface those insights can be overwhelming.\u003c\/span\u003e\u003c\/p\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\n\u003cp\u003eAt IDEO, we approach data with a human-centered lens that enables us to think creatively about collecting, analyzing, and using data to empathize with our customers’ needs and uncover design opportunities.\u003cbr\u003e\u003cbr\u003eIn this course, you’ll learn to use data to discover unmet needs and gain an understanding of the people behind the data points. Learn to explore rich data insights and share the human stories behind the data that lead to great products, services, and systems.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to bring my own data?\u003c\/strong\u003e\u003cbr\u003eNo, you don’t need to bring your own data to the course. We’ll provide a range of practice data problems to choose from, and each will come with its own practice data set you can work with throughout the course. You can also choose your own data problem and use your data to explore it. We want you to have the flexibility to learn in the best way for you.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cem\u003eNote: This course does not focus on technical data skills like statistical modeling. Instead, it focuses on the skills you need to better collect, analyze, and use data to understand the people behind the data points.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003eUse data to inspire new ideas, opportunities, and directions.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eFrame your question and determine the types of data you need.\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eDiscover insights in your data and effectively communicate why they matter. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eTurn insights from the data into compelling stories and visualizations.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eTake a human-centered approach to data analysis.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","hideSyllabusDownload":false,"flags":{"bonusMessage":false},"schedule":{"duration":"5 Weeks","time":"4 Hours\/Week","runs":[{"start":"2023-7-6","end":"2023-8-13","endDisplay":"2023-7-14"},{"start":"2023-11-9","end":"2023-12-17","endDisplay":"2023-11-17"},{"start":"2024-1-18","end":"2024-2-25","endDisplay":"2024-1-26"},{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"heading":"Introduction: Innovate with Data","icon":"icon-introduction.svg","description":"Discover human-centered approaches and principles for using data.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Sketching the Data — A sneak peek of the course ","icon":"icon-play.svg","src":"03gugr7d09"}]},{"heading":"1 Video Lesson","items":[{"type":"video","text":"\u003ci\u003eInnovating with Data — Learn how IDEO uses data, no matter how big or small, to inform and fuel our innovation practice.\u003c\/i\u003e","icon":"icon-play.svg","src":"7cc692xyz9"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eReflect on Guiding Principles:\u003c\/b\u003e What new mindsets are needed to work with data in more thoughtful, creative, and responsible ways? Assess your understanding of the five guiding principles for innovating with data and choose one to apply to a case study.\n"}]},{"heading":"2 Resources:","items":[{"type":"paragraph","text":"\u003cb\u003eSeeing the Unseen:\u003c\/b\u003e Data has a history of being created by people for a human purpose. Learn about one famous case from the 19th Century: Dr. John Snow \u0026 the London Cholera Epidemic."},{"type":"paragraph","text":"\u003cb\u003eDemystifying Data:\u003c\/b\u003e There are common misconceptions when it comes to using data as a resource. Learn how to reframe your thinking to move beyond these myths."}]}]},{"heading":"Week 1: Frame the Core Problem","icon":"icon-data-frame.svg","description":"Learn how to frame or clarify a problem, and hone your ability to ask questions that can be explored with data.","sections":[{"heading":"3 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eStart with the Problem, Not the Data — Before jumping into a dataset, learn how to get to the heart of what you’re trying to do by asking a series of exploratory questions.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eSketching and Journey Mapping — Learn two human-centered design methods for refining your problem statement: sketching and journey mapping.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eWhen Metrics are the Problem — Before you dive into the problem, learn how to check that you're measuring the right thing as well as measuring it in the right way.\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eFrame Your Core Problem:\u003c\/b\u003e What problem are you trying to solve with data? Choose from a set of challenges (or create your own) and brainstorm all the questions you have. Use sketching or journey mapping to get a more concrete sense of what to focus on."}]},{"heading":"3 Discussions"},{"heading":"1 Resource","items":[{"type":"paragraph","text":"\u003cb\u003eDeep Dive on Problem Definition:\u003c\/b\u003e How precisely do you need to define the problem to get the data you need? How much data do you need to be sure? Develop the intuition to help you answer these questions."}]}]},{"heading":"Week 2: Choose the Right Data","icon":"icon-data-data.svg","description":"Explore ways to leverage data you already have or create new data to address the core problem.","sections":[{"heading":"4 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eCustom or Readymade — Learn about the strengths and weaknesses of existing data and new data, and how to combine them to get the best of both.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eUsing the Data You Have — Learn why repurposing data you already have can be a quick and powerful way to innovate with data.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eCreating New Data — Learn why collecting new data might be the best option for your innovation challenge.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eCombining New \u0026 Existing Data — Learn how using both types of data together can help you uncover opportunities, make more informed choices, and build the confidence to take action.\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eDecide What Data to Collect:\u003c\/b\u003e Based on your refined problem statement, think broadly about what data you could gather and brainstorm all the possible sources. What existing data do you have available that could be repurposed? And what new data would be helpful to collect?"}]},{"heading":"2 Resources","items":[{"type":"paragraph","text":"\u003cb\u003eDeep Dive on Data Types:\u003c\/b\u003e Gain a deeper understanding of the characteristics and limitations of new and existing data."},{"type":"paragraph","text":"\u003cb\u003eCreating New Data Using Surveys:\u003c\/b\u003e Surveys are unique in that you can use them to collect both quantitative and qualitative data. But surveys can be deceptively complex. Learn some best practices in human-centered survey design."}]}]},{"heading":"Week 3: Uncover Deep Insights","icon":"icon-data-insights.svg","description":"Learn strategies for discovering valuable insights in your data that can be transformed into compelling stories and visualizations.","sections":[{"heading":"4 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eGenerating Insights from Data — Learn about three methods that can help you uncover valuable insights from data, whether new or existing.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eDefining Expectations — Learn how defining what you expect to see before looking at any data can be a simple yet powerful way to develop insights.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eDigging Into Contradictions — Learn how leaning into your curiosity and making sense of these contradictions can help you discover interesting insights in data.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eExploring Outliers — Learn how exploring outliers can be a useful way to find insights and opportunities.\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003ePractice Looking for Insights:\u003c\/b\u003e Generating insights from data is a skill—and like any skill, you can improve it over time with practice. Choose one of the three insight strategies and apply to a practice dataset. What do you notice? What sparks your curiosity? "}]},{"heading":"1 Resource","items":[{"type":"paragraph","text":"\u003cb\u003eDeep Dive on Outliers \u0026 People:\u003c\/b\u003e It’s important not to label individual people as outliers in data. What you’re seeing is just one aspect of the person. Learn a more holistic way to talk about the people behind the data points, with special focus on segmentation. "}]}]},{"heading":"Conclusion: Share the Data Story","icon":"icon-conclusion.svg","description":"Get tips for how to effectively communicate your data insights to a wider audience.","sections":[{"heading":"1 Video Lesson","items":[{"type":"paragraph","text":"\u003ci\u003eCommunicating Your Insights — Learn how to strike the right balance between an aggregate view of the data and individual human stories.\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eCraft and Share the Data Story:\u003c\/b\u003e Use a blend of data types to communicate a set of insights. Define the audience and what they need to know. Sketch ideas for how to visually present the data. Share a prototype of your story with others to get feedback and iterate."}]},{"heading":"1 Resource","items":[{"type":"paragraph","text":"\u003cb\u003eGallery: Data Visualizations\u003c\/b\u003e: Learn some best practices for choosing and designing data visualizations, and get inspired by our gallery of examples from across IDEO and beyond. "}]}]}],"testimonials":{"heading":"What Others Are Saying","items":[{"handle":"dean-malmgren","author":{"firstName":"Dean","lastName":"Malmgren","avatar":{"alt":"Dean Malmgren","src":"avatar-dean-malmgren.png"},"occupation":"Chief Technology Officer","company":" Planet FWD","location":""},"text":"“Bo and Andrea are masterful at identifying innovative opportunities with data. From discovering human insights that ground the opportunity to assessing the data needed to solve a challenge, they have loads of experience designing intelligent products, services, and systems.”"},{"handle":"liam-zylberberg","author":{"firstName":"Liam","lastName":"Zylberberg","avatar":{"alt":"Liam Zylberberg","src":"avatar-liam-zylberberg.png"},"occupation":"Senior Innovation Consultant","company":"GHD","location":""},"text":"“This course provided me with a great overview of the skills needed to work with data to come up with innovative solutions to complex problems, ranging from understanding the core problem to be solved, identifying the right data to collect, turning data into meaningful insights and then communicating those insights effectively to drive action by centering the humans behind the data points.”"},{"handle":"mark-mitchell","author":{"firstName":"Mark","lastName":"Mitchell","avatar":{"alt":"Mark Mitchell","src":"avatar-mark-mitchell.png"},"occupation":"Vice President","company":"National Association of Independent Schools","location":""},"text":"“IDEO courses I've taken have always been well done. The variety of learning tools\/methods (video, reading, practicing, workbook, etc) and the exposure to other students from across the world in all different kinds of industries is really fantastic. And all in a pretty compact period of time.”"},{"handle":"ariana-lopez-rodriguez","author":{"firstName":"Ariana López","lastName":"Rodriguez","avatar":{"alt":"Ariana López Rodriguez","src":"avatar-ariana-lopez-rodriguez.png"},"occupation":"Business Architect","company":"DB Schenker","location":""},"text":"“I learned a lot and feel that every two seconds I had an ‘aha moment.’ I think the ‘IDEO effect’ is crucial, inserting so much experience and design thinking into the course. Thank you!”"}]},"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Innovating with Data is part of one certificate program:","items":["human-centered-insights"],"recommendations":["insights-for-innovation","storytelling-for-influence","designing-strategy"]},"newsletter":{"heading":{"text":"Want to learn more about Human-Centered Systems Thinking? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"flag":"New","shortDescription":"Understand the human behavior behind the data","hero":{"heading":{"color":"white"},"subheading":{"text":"Understand the human behavior behind the data","color":"white"},"image":{"src":"hero-innovating-with-data.jpg","mobile":"hero-innovating-with-data-480.jpg","alt":"Innovating with Data - IDEO U Course"},"video":{"wistiaId":"u1tmare7sa","text":"Preview Course","color":"#fff"}},"themes":["Customer Insights","Problem Framing","Data Visualization","Storytelling with Data","Data Interpretation"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661822328916,"title":"Unlocking Creativity","handle":"unlocking-creativity","description":"\u003csection\u003e\n\u003cp\u003eLearn exercises to help you and your team overcome the common barriers to creativity. Through hands-on activities designed and practiced by creative experts at IDEO, you’ll gain practical skills to help you learn from failure, find inspiration, and get unstuck. This class will help you grow your creative confidence and unlock the creative potential of those around you. Gain the tools and mindsets to break patterns, generate new ideas, and take creative leaps.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncrease your creative problem-solving skills with exercises you can use again and again.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eChange work and behavior patterns to inspire new thinking and new ways of working.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBreak through creative blocks and generate new ideas by embracing a creative mindset.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate cultural conditions that help others feel comfortable trying new things and learning from mistakes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:10:57-07:00","created_at":"2019-07-19T16:10:58-07:00","vendor":"IDEO U","type":"Self-Paced Course","tags":["End: 90 Days","Innovation","Leadership","Power Skills","Start: Purchase"],"price":19900,"price_min":19900,"price_max":19900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767854067796,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"unlocking-creativity","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Unlocking Creativity","public_title":null,"options":["Default Title"],"price":19900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/Unlocking-Creativity_Thumbnail.jpg?v=1574290165"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/Unlocking-Creativity_Thumbnail.jpg?v=1574290165","options":["Title"],"media":[{"alt":"Unlocking Creativity Course from IDEO U","id":2008533598292,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/Unlocking-Creativity_Thumbnail.jpg?v=1574290165"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/Unlocking-Creativity_Thumbnail.jpg?v=1574290165","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eLearn exercises to help you and your team overcome the common barriers to creativity. Through hands-on activities designed and practiced by creative experts at IDEO, you’ll gain practical skills to help you learn from failure, find inspiration, and get unstuck. This class will help you grow your creative confidence and unlock the creative potential of those around you. Gain the tools and mindsets to break patterns, generate new ideas, and take creative leaps.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncrease your creative problem-solving skills with exercises you can use again and again.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eChange work and behavior patterns to inspire new thinking and new ways of working.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBreak through creative blocks and generate new ideas by embracing a creative mindset.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate cultural conditions that help others feel comfortable trying new things and learning from mistakes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"self","schedule":{"download":{"syllabus":"d119278f-74c3-4fb2-9caf-ee44440c9c16"},"duration":"start anytime","time":"8-10 Hours"},"syllabus":[{"heading":"Introduction","icon":"","description":"Learn why creativity has become a competitive advantage.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Unlocking Creativity—Sneak peek of the class","icon":"icon-play.svg","src":"e82lkllop0"}]},{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eCreativity Now—The heart of innovation\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eCreative Confidence—Unlocking your full potential\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMeet the Cast—Why creativity matters\u003c\/i\u003e"}]}]},{"heading":"Lesson 1: Learn from Failure","icon":"","description":"Flip failures into opportunities to learn.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eFrom Fear to Courage—Daring to learn from mistakes\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eInstructor Perspectives—The fear of failure\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eWarm-up:\u003c\/b\u003e Failing fingers"}]},{"heading":"4 Activities","items":[{"type":"paragraph","text":"\u003cb\u003eThe Really Bad Ideas Brainstorm:\u003c\/b\u003e Good ideas are great, but bad ones can be just as good. Those impossible, terrible, groan-worthy ideas open up the imagination and help us get in touch with creativity."},{"type":"paragraph","text":"\u003cb\u003eGet Out of Fail Free Card:\u003c\/b\u003e What would you try if you knew you wouldn't get in trouble for failing? Encouragement and permission go a long way toward inspiring us to pursue what's creative and bold. That's why you're going to design your very own Get Out of Fail Free Card."},{"type":"paragraph","text":"\u003cb\u003eUnder the Rug:\u003c\/b\u003e Thinking of our failures often makes us cringe, but spending some time working through them can make us feel way better about them in the long run. It's hard, though, to revisit embarrassing, disappointing moments. Under the Rug is a quick exercise to help us own our failures—and learn from them."},{"type":"paragraph","text":"\u003cb\u003eThe Failure Museum:\u003c\/b\u003e It's easy to feel like you're the only one who has ever messed up. But as we know, that's simply not true. The Failure Museum is a great way to make the point that everyone messes up, and that it's OK. Really."}]}]},{"heading":"Lesson 2: Find Inspiration","icon":"","description":"Diversify your experience to get to fresh ideas and find space to embrace curiosity.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eFinding Inspiration—Paving new pathways\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eInstructor Perspectives—The lack of inspiration\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eWarm-up:\u003c\/b\u003e Musical musings"}]},{"heading":"4 Activities","items":[{"type":"paragraph","text":"\u003cb\u003eWhat More Can We Find:\u003c\/b\u003e Learn how the technique of Visual Thinking Strategies (VTS) can help us stretch our thinking, look differently at the world, and validate our observations with evidence."},{"type":"paragraph","text":"\u003cb\u003ePain Challenge:\u003c\/b\u003e Really understanding the experience of others is a powerful way to break down existing assumptions and tune in to their needs. That's the role empathy plays in design and creative problem solving."},{"type":"paragraph","text":"\u003cb\u003eStep Outside Your Context:\u003c\/b\u003e One of the best ways to get inspired and solve a problem creatively is to look at something really different—something you might never expect to be helpful or relevant to the task at hand."},{"type":"paragraph","text":"\u003cb\u003eInspiration Walks:\u003c\/b\u003e The world is rich with inspiration, but too often we walk right by it. This exercise is an invitation to tune in, get curious, and look more closely at the world around you."}]}]},{"heading":"Lesson 3: Get Unstuck","icon":"","description":"Get beyond assumptions that prevent progress.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eGetting Unstuck—Don’t get ready, get started\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eInstructor Perspectives—Stuck in in-action\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eWarm-up:\u003c\/b\u003e Cap-tain Crumple"}]},{"heading":"3 Activities","items":[{"type":"paragraph","text":"\u003cb\u003eHunch Hour:\u003c\/b\u003e This exercise will help crack open \"the way we've always done things around here\" to come up with something creative, powerful, and new."},{"type":"paragraph","text":" \u003cb\u003eSpaghetti Challenge:\u003c\/b\u003e This activity is classic introduction to prototyping and getting your hands dirty. Because making is often more fun than thinking. And it builds your creative confidence."},{"type":"paragraph","text":"\u003cb\u003eWacky Ways to Fill a Stadium:\u003c\/b\u003e This activity will help you to invite conversation around wacky, early concepts that might inspire more viable solutions."}]}]}],"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"shannon-vossler","author":{"firstName":"Shannon","lastName":"Vossler","avatar":{"alt":"Shannon Vossler","src":"avatar-shannon-vossler.png"},"occupation":"Video\/Media Producer","company":"St. Jude Children's Research Hospital","location":"Arlington, VA"},"text":"“This class is especially great to do at your own pace. I desperately needed the creative pick-me-up and my own bit of fun and inspiration and 'kick in the pants.' The energy and thoughtfulness brought by the instructors was just what the Creativity Doctor ordered. Their brightness, openness, and joyful spirit (coupled with the super detailed and awesome activities workbook) will be incredibly inspirational in helping get my team back on track!”"},{"handle":"camilo-barria","author":{"firstName":"Camilo","lastName":"Barria","avatar":{"alt":"Camilo Barria","src":"avatar-camilo-barria.png"},"occupation":"Filmmaker \u0026 Creative Director","company":"Freelance","location":"Los Angeles, CA"},"text":"“IDEO's way of presenting new approaches to creativity is mind blowing and far away from traditional teaching methods.”"},{"handle":"bernie-pilgram","author":{"firstName":"Bernie","lastName":"Pilgram","avatar":{"alt":"Bernie Pilgram","src":"avatar-bernie-pilgram.png"},"occupation":"Sr. Manager Advanced Analytics","company":"Infineon Technologies AG","location":"Munich, Germany"},"text":"“I discovered and learned new things. I found ways to extend and combine what I had been practising so far with new learning from this class to deepen my creative confidence.” "},{"handle":"cara-tomko","author":{"firstName":"Cara Tomko","lastName":"Cara Tomko","avatar":{"alt":"Cara Tomko","src":"avatar-cara-tomko.png"},"occupation":"UX Manager","company":"ICF Next","location":"Fairfax, VA"},"text":"“Courses are engaging and flexible and I love that I can begin practicing what I learn right away.”"}]},"takeaways":{"blocks":[{"heading":"Downloadable Workbook","text":"Receive a workbook with reflection questions, instructions for activities, and supplemental resources from the course."},{"heading":"Hands-On Activities","text":"Try out several activities that will shake up your status quo and practice adopting new mindsets to unlock a different way of thinking."},{"heading":"Certificate of Completion","text":"After completing the course, receive a certificate of completion."}],"images":[{"alt":"Deepen Your Learning","src":"deepen-your-learning-unlocking-creativity.jpg"}]},"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Unlocking Creativity is part of a certificate program:","items":["advanced-design-thinking"]},"recommendations":["cultivating-creative-collaboration","leading-for-creativity","insights-for-innovation"],"newsletter":{"heading":{"text":"Want to learn more about Unlocking Creativity? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"#fff"},"parent":{"color":"#fff"}},"shortDescription":"Exercises to overcome the common barriers to creativity","hero":{"heading":{"color":"#fff"},"subheading":{"text":"Exercises to overcome the common barriers to creativity","color":"#fff"},"image":{"src":"hero-unlocking-creativity.jpg","mobile":"hero-unlocking-creativity-480.jpg","alt":"Unlocking Creativity - IDEO U Course"},"video":{"wistiaId":"3q4ijx1zbs","text":"Preview Course","color":"#fff"}},"themes":["Creative Inspiration","Brainstorming","Getting Unstuck"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661819248724,"title":"Advanced Design Thinking Certificate","handle":"advanced-design-thinking","description":"\u003csection\u003e\n\u003cp\u003eAdvance your design thinking skills and have a greater impact through your work with this action-oriented learning experience. We’ve designed this program to help you move from understanding the core concepts of design thinking to practicing and applying these concepts in different scenarios in order to build your confidence to solve complex problems in the real world. Through extended practice, you’ll improve your ability to apply design thinking to your own work.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e \n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeepen your understanding of when and how to apply design thinking to complex challenges.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eMotivate others to think and work more creatively and collaboratively.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply techniques to help you and your team overcome common barriers to creativity.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eShowcase your new skills through tangible, real-world project challenges, like an insights report and prototypes of products and services.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-09-03T13:51:45-07:00","created_at":"2019-07-19T16:09:52-07:00","vendor":"IDEO U","type":"Certificate Program","tags":["Design Thinking","End: 2019-04-07","Start: 2019-02-27"],"price":339500,"price_min":339500,"price_max":339500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767834210388,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"advanced-design-thinking-certificate","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Advanced Design Thinking Certificate","public_title":null,"options":["Default Title"],"price":339500,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-advanced-design-thinking-certificate-zoom.png?v=1613786902"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-advanced-design-thinking-certificate-zoom.png?v=1613786902","options":["Title"],"media":[{"alt":"advanced design thinking online certificate","id":15645459579066,"position":1,"preview_image":{"aspect_ratio":1.605,"height":337,"width":541,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-advanced-design-thinking-certificate-zoom.png?v=1613786902"},"aspect_ratio":1.605,"height":337,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-advanced-design-thinking-certificate-zoom.png?v=1613786902","width":541}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eAdvance your design thinking skills and have a greater impact through your work with this action-oriented learning experience. We’ve designed this program to help you move from understanding the core concepts of design thinking to practicing and applying these concepts in different scenarios in order to build your confidence to solve complex problems in the real world. Through extended practice, you’ll improve your ability to apply design thinking to your own work.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e \n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeepen your understanding of when and how to apply design thinking to complex challenges.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eMotivate others to think and work more creatively and collaboratively.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply techniques to help you and your team overcome common barriers to creativity.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eShowcase your new skills through tangible, real-world project challenges, like an insights report and prototypes of products and services.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"certificate","schedule":{"download":{"syllabus":"cfedca86-e7af-4301-8ac9-4808a4aff801"},"duration":"5+ Months","time":"4 Hours\/Week"},"flags":{"bonusMessage":false},"courses":["insights-for-innovation","from-ideas-to-action","storytelling-for-influence","unlocking-creativity","designing-a-business","human-centered-service-design"],"format":"5 Online Courses","programFields":{"subheading":""},"program":[{"heading":"Complete The Foundations in Design Thinking Certificate ","description":"Start your \u003cspan style=\"font-style:italic\"\u003eAdvanced Design Thinking\u003c\/span\u003e certificate by learning the core skills through our two foundational design thinking courses. We recommend starting with \u003cspan style=\"font-style:italic\"\u003eInsights for Innovation\u003c\/span\u003e.","type":"courses","courses":["insights-for-innovation","from-ideas-to-action"]},{"heading":"Take Two Advanced Courses","description":"Take your design thinking practice to the next level by learning how to influence and engage others in the design thinking process. Take in either order. ","type":"courses","courses":["storytelling-for-influence","unlocking-creativity"]},{"heading":"Choose One Advanced Elective","description":"Expand your knowledge by applying design thinking in the context of business and services. ","type":"courses","courses":["designing-a-business","human-centered-service-design"]},{"heading":"Receive and Share Your Certificate","description":"After completing the courses, you’ll receive your \u003cspan style=\"font-style:italic\"\u003eAdvanced Design Thinking\u003c\/span\u003e certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and \u003cu\u003e\u003ca href=https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%22http%3A%2F%2Fcertificate.ideou.com%2F%22 target=_blank\u003esharing on LinkedIn.\u003c\/a\u003e\u003c\/u\u003e","type":"certificate","image":{"src":"certificate-advanced-design-thinking.jpg","alt":"Certificate in Advanced Design Thinking from IDEO U"}}],"faqs":[{"question":"Course Order","answer":"While courses can be taken in any order, we recommend completing the \u003cspan style=\"font-style:italic\"\u003eFoundations in Design Thinking\u003c\/span\u003e Certificate first. "},{"question":"Completion Time","answer":"The program takes 5 months to complete if courses are taken consecutively. However, there is no deadline for certificate completion."},{"question":"Certificate Requirements","answer":"If you've completed any courses in the \u003cspan style=\"font-style:italic\"\u003eAdvanced Design Thinking\u003c\/span\u003e certificate program, or if you've previously earned your \u003cspan style=\"font-style:italic\"\u003eFoundations in Design Thinking\u003c\/span\u003e Certificate, all count toward your certificate of completion."}],"journey":{"heading":"Certificate Program Requirements","image":{"alt":"Certificate Program Requirements","src":"certificate-journey-adt.jpg"}},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"pedro-jose-ruiz-diaz","author":{"firstName":"Pedro Jose","lastName":"Ruiz Diaz","avatar":{"alt":"Pedro Jose Ruiz Diaz","src":"avatar-pedro-ruiz.png"},"occupation":"CEO + Experimental Technologies Evangelist","company":"Exponential Real Estate \u0026 Great Places Inc.","location":"Guatemala"},"text":"“I've launched two successful companies as a direct result of IDEO U courses. We use the tools from the courses I've taken on an everyday basis in all of the teams. Human-centered design is a core tenet of our companies and we believe it's one of the most important competitive advantages.”"},{"handle":"ben-nottingham","author":{"firstName":"Ben","lastName":"Nottingham","avatar":{"alt":"Ben Nottingham","src":"avatar-ben-nottingham.png"},"occupation":"Business Designer, Technology \u0026 Investments","company":"PwC","location":"London, UK"},"text":"“A couple of colleagues and I started an entrepreneurs network within our organisation. IDEO U courses have basically become the foundation for what we teach. Our hope is that by sharing your human-centered design approach we can see more people designing, launching, and scaling businesses at the intersection of profit and purpose.” "},{"handle":"jomarie-perlas","author":{"firstName":"Jomarie","lastName":"Perlas","avatar":{"alt":"Jomarie Perlas","src":"avatar-jomarie-perlas.png"},"occupation":"Associate Product Manager","company":"Thermos LLC","location":"Chicago, IL"},"text":"“The experience is so intuitive and attention grabbing. The flexibility is A+ and I feel like a human, not a statistic, when I take a class.”"},{"handle":"orson-podgorski","author":{"firstName":"Orson","lastName":"Podgorski","avatar":{"alt":"Orson Podgorski","src":"avatar-orson-podgorski.png"},"occupation":"Art Director \/ Designer","company":"Strichpunkt Design","location":"Stuttgart, Germany"},"text":"“I was recommended to look for design thinking courses, and my principal told me to do it where it was invented. I am absolutely happy with this decision. The content is super-distilled, the support is wonderful, and there are many opportunities for eye-opening moments.”"}]},"proof":{"heading":"What’s Possible with Design Thinking","image":{"alt":"","src":"certificate-adt.jpg"},"points":[{"layout":"normal","subject":"Case Study","heading":"Designing a Network of Schools From the Ground Up","text":"IDEO redesigned the learning experience for a growing network of schools in order to meet the unmet education needs for the emerging middle class in Peru.","image":{"alt":"Innova Schools Case Study","src":"proof-point-innova.jpg"},"cta":{"label":"Learn More","link":"https:\/\/www.ideo.com\/case-study\/designing-a-school-system-from-the-ground-up","modal":{},"video":{"wistiaId":""}}},{"layout":"normal","subject":"Case Study","heading":"Growing an Online Pharmacy From Startup to Sale ","text":"IDEO helped PillPack build a venturing strategy for its prescription home-delivery system.","image":{"alt":"PillPack Case Study","src":"proof-point-pillpack.jpg"},"cta":{"label":"Learn More","link":"https:\/\/www.ideo.com\/case-study\/this-startup-revolutionized-an-industry-through-design","modal":{},"video":{"wistiaId":""}}}]},"newsletter":{"heading":{"text":"Want to get up to speed on design thinking?","color":"#fff"},"subheading":{"text":"Sign up to receive our 5-part introduction to design thinking email series.","color":"#fff"},"embedId":"d023003dd2d0419847f2f483a10688633fde8634ad822ddf5ad455545cba7f98","background":{"color":"#F2F9F9"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"shortName":"Advanced Design Thinking","shortDescription":"Deepen your design thinking skills and practice","hero":{"heading":{"color":"white"},"subheading":{"text":"Deepen your design thinking skills and practice","color":"white"},"image":{"src":"hero-advanced-design-thinking-certificate.jpg","mobile":"hero-advanced-design-thinking-certificate-480.jpg","alt":"Advanced Design Thinking Certificate Program - IDEO U"},"video":{"wistiaId":"","text":"Watch Video","color":"#fff"}},"themes":["Customer Insights","Prototyping","Storytelling"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":7175205257402,"title":"Activating Strategy","handle":"activating-strategy","description":"\u003csection\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eStrategy is often portrayed as a thinking exercise—a set of decisions and plans made by a small group. But strategy is brought to life by the people in every part of an organization every day. \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eEngaging the people critical to both creating and activating your strategy is an element missing from most strategy approaches.\u003c\/span\u003e In this course, you’ll learn how to make more informed choices by getting tangible and running small tests, assess your resources and readiness to ensure your strategy is actionable, and scale and sustain your organization’s ability to support strategy across functions, departments, and teams.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNo matter where you sit in your organization or what strategy frameworks or processes you use—this course can help you ensure your teams have the shared understanding, alignment, and conditions they need to move confidently from strategy to action.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIdentify the strategic choices you and your team own.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDiscovermethods to engage and align people from the beginning to help inform your strategic choices.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGet tangible and conduct small tests to make confident choices, learn, and gain shared understanding.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDetermine what resources you’ll need to build and scale your ability to support strategy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBring strategy to life through your everyday choices.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2022-08-24T22:04:59-07:00","created_at":"2022-08-24T13:58:19-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["Innovation","Leadership"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41760247578810,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"activating","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Activating Strategy","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/activating-strategy-thumbnail.jpg?v=1661374700"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/activating-strategy-thumbnail.jpg?v=1661374700","options":["Title"],"media":[{"alt":"Activating Strategy - IDEO U Course","id":24456572764346,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/activating-strategy-thumbnail.jpg?v=1661374700"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/activating-strategy-thumbnail.jpg?v=1661374700","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eStrategy is often portrayed as a thinking exercise—a set of decisions and plans made by a small group. But strategy is brought to life by the people in every part of an organization every day. \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eEngaging the people critical to both creating and activating your strategy is an element missing from most strategy approaches.\u003c\/span\u003e In this course, you’ll learn how to make more informed choices by getting tangible and running small tests, assess your resources and readiness to ensure your strategy is actionable, and scale and sustain your organization’s ability to support strategy across functions, departments, and teams.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNo matter where you sit in your organization or what strategy frameworks or processes you use—this course can help you ensure your teams have the shared understanding, alignment, and conditions they need to move confidently from strategy to action.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIdentify the strategic choices you and your team own.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDiscovermethods to engage and align people from the beginning to help inform your strategic choices.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGet tangible and conduct small tests to make confident choices, learn, and gain shared understanding.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDetermine what resources you’ll need to build and scale your ability to support strategy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBring strategy to life through your everyday choices.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","hideSyllabusDownload":false,"schedule":{"duration":"5 Weeks","time":"4 Hours\/Week","runs":[{"start":"2022-11-10","end":"2022-12-18","endDisplay":"2022-11-18"},{"start":"2023-3-2","end":"2023-4-9","endDisplay":"2023-3-10"},{"start":"2023-5-25","end":"2023-7-2","endDisplay":"2023-6-2"},{"start":"2023-8-17","end":"2023-9-24","endDisplay":"2023-8-25"},{"start":"2023-9-28","end":"2023-11-5","endDisplay":"2023-10-6"},{"start":"2023-11-9","end":"2023-12-17","endDisplay":"2023-11-17"},{"start":"2024-1-18","end":"2024-2-25","endDisplay":"2024-1-26"},{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"heading":"Introduction: Activate Strategy","icon":"icon-introduction.svg","description":"Approach strategy in a new way by leveraging the tools and mindsets of design.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Activating Strategy — A sneak peek of the course ","icon":"icon-play.svg","src":"0q406fs999"}]},{"heading":"1 Video Lesson","items":[{"type":"video","text":"Bringing Strategy to Life — Learn foundational design principles that are key to creating and activating your strategy.","icon":"icon-play.svg","src":"vi7izyoqu9"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eArticulate Your Strategy:\u003c\/b\u003e Choose a past or present strategy that you know well and can discuss in detail. You'll revisit this strategy throughout the course to gain hands-on practice with the tools, techniques, and mindsets of activation."}]},{"heading":"1 Discussion:","items":[{"type":"paragraph","text":"Describe your current strategy process, if any. What challenges have you faced when trying to implement strategy?"}]},{"heading":"1 Resource:","items":[{"type":"paragraph","text":"\u003cb\u003eDesigning Strategy:\u003c\/b\u003e There is no single strategy tool that everyone uses. But we at IDEO do have some preferred frameworks we like to use. Get a peek into our strategy process."}]}]},{"heading":"Week 1: Create Engagement","icon":"icon-AS-engage.svg","description":"Establish shared understanding and alignment by designing for and with the people who will make your strategy successful.","sections":[{"heading":"3 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eStrategy is Social — Learn how bringing others into the design process can help you better execute your strategy.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eMapping Strategy Stakeholders — Understand the four types of organizational stakeholders critical to your strategy's success.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eDesigning Engagement Moments — Design for a variety of interactions that engage each stakeholder group.\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003ePlan Stakeholder Engagements:\u003c\/b\u003e Create a simple stakeholder map that answers two key questions: Who are the players that need to be involved? And what role do they need to play in bringing your strategy to life? Then design a plan for engaging these stakeholders at key moments throughout the strategy journey."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"We truly believe that people support what they help create. Recall a time when someone sought your input, insight or collaboration on a project. How did it make you feel?"},{"type":"paragraph","text":"How many people do you normally interact with on a strategy project? How might you expand your lens to include less obvious stakeholders?"},{"type":"paragraph","text":"In what ways do you normally engage with people on a strategy project? How might you engage them in new ways and expand the types of roles they play?"}]},{"heading":"2 Resources","items":[{"type":"paragraph","text":"\u003cb\u003eHow to Think About Stakeholders:\u003c\/b\u003e Dive deeper into the needs and constraints of each stakeholder group, and the practicalities to consider when planning ways to engage them in strategy work."},{"type":"paragraph","text":"\u003cb\u003eCase Study: Cornell CALS:\u003c\/b\u003e What can stakeholder engagement look like more concretely? Read about how Dean Houlton and his team at the Cornell College of Agriculture and Life Sciences tackled the challenge alongside IDEO."}]}]},{"heading":"Week 2: Build Confidence","icon":"icon-AS-build.svg","description":"Make more informed choices by getting tangible and running small tests.","sections":[{"heading":"4 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eMaking Strategy Tangible — Learn three ways that tangibility can make your strategy more real and actionable.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eBuilding to Think — Prototyping is one of the most powerful ways to create and activate a strategy.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eBuilding to Learn — Gain traction for your strategy by treating testing as the first step toward implementation.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eBuilding to Align — Leverage tangibility to help you share the story of your strategy in ways that build support and inspire action at all levels. \u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eTell Your Strategy Story:\u003c\/b\u003e Create a simple, compelling narrative to communicate the what, how, and why of your strategy. Share your story with others and get feedback."}]},{"heading":"4 Discussions","items":[{"type":"paragraph","text":"Strategy is about the future, and the future is unknowable. Of the three ways we tend to cope with this uncertainty, which one resonates the most with you and why?"},{"type":"paragraph","text":"What surprises or intrigues you about the idea of prototyping strategy? What questions do you have?"},{"type":"paragraph","text":"How do you feel about feedback? Has someone's feedback ever changed your mind about something – such as an idea you were strongly attached to? Share your story here."},{"type":"paragraph","text":"Think of the last time you experienced misalignment with a team member. What helped you get on the same page?"}]},{"heading":"1 Resource","items":[{"type":"paragraph","text":"\u003cb\u003eGallery - Making Strategy Tangible:\u003c\/b\u003e See real examples of strategies that were made more tangible, testable, and shareable. Find inspiration for your own strategy prototypes, tests, and stories. "}]}]},{"heading":"Week 3: Enable Action","icon":"icon-AS-enable.svg","description":"Ensure your strategy is actionable by assessing and building your resources and readiness.","sections":[{"heading":"3 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eWhat Are Capabilities and Systems? — Understand the important role they play in ensuring your strategy is activated and enabled.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eAssessing Capabilities and Systems — Learn how to identify and assess the core capabilities and systems needed to support your strategy.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003ePlanning Capabilities and Systems — Consider five common elements to help you build a concrete action plan.\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eAssess Your Capabilities and Systems:\u003c\/b\u003e Define the capabilities and management systems needed to activate and support your strategy. Use a simple stop light exercise to assess their current state and identify gaps. Then start to sketch out a plan for how to get what is needed and at the level required."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"Have you ever seen a strategy fail or fall short of goals because the right capabilities and systems weren't in place to support it? Share your experience here."},{"type":"paragraph","text":"What are some challenges you have faced when trying to build new capabilities and systems from the ground up?"},{"type":"paragraph","text":"Of the five elements to consider when creating an action plan, which ones have impacted you and your team the most?"}]},{"heading":"2 Resources","items":[{"type":"paragraph","text":"\u003cb\u003eCommon Capabilities and Systems:\u003c\/b\u003e Explore common types of capabilities and management systems to determine which ones are relevant to your strategy."},{"type":"paragraph","text":"\u003cb\u003eShould You Build, Borrow, or Buy?:\u003c\/b\u003e Consider a set of six dimensions in your assessment of whether to build, borrow, or buy they capabilities and systems you need."}]}]},{"heading":"Conclusion: Maintain Momentum","icon":"icon-conclusion.svg","description":"Support the ongoing activation of your strategy by continuously reflecting on and measuring its progress.","sections":[{"heading":"1 Video Lesson","items":[{"type":"paragraph","text":"\u003ci\u003eStrategy is Living — Learn why every team should have a set cadence of moments throughout the year to assess how the strategy is working.\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eDefine Your Metrics and Plan Reflection Moments:\u003c\/b\u003e Think about how to design team moments to evaluate your strategy's impact. Articulate what you expect to see if the strategy is working as intended."}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"How often do you and your team revisit and update a strategy? What are some ways that you keep tabs on its performance? "}]},{"heading":"1 Resource","items":[{"type":"paragraph","text":"\u003cb\u003eCultivate Strategy as a Core Leadership Skill:\u003c\/b\u003e Intentionally design for ongoing strategy conversations—not just progress reports but real discussions of the strategy and its implications. "}]}]}],"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Activating Strategy is part of one certificate program:","items":["human-centered-strategy-certificate"]},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"nisrine-danaf","author":{"firstName":"Nisrine","lastName":"Danaf","avatar":{"alt":"Nisrine Danaf","src":"avatar-nisrine-danaf.png"},"occupation":"Development Manager","company":" Merkle","location":"Geneva, Switzerland"},"text":"“It was a great experience. It helped me feel unlocked, and most importantly helped me embody moving with confidence despite the uncertainty of a new role and a new strategy—and I am spreading the love.”"},{"handle":"meg-stiven","author":{"firstName":"Meg","lastName":"Stiven","avatar":{"alt":"Meg Stiven","src":"avatar-meg-stiven.png"},"occupation":"Director of Client Engagement and Service Delivery","company":" BC Public Service","location":"British Columbia, Canada"},"text":"“The course introduced me to many new tools and frameworks that are directly applicable in my work. There were lots of aha moments for me and new connections in my thinking. I have what I need to practice and become skilled at this, and have a well-rounded understanding of the concepts.”"},{"handle":"mark-marion","author":{"firstName":"Mark","lastName":"Marion","avatar":{"alt":"Mark Marion","src":"avatar-mark-marion.png"},"occupation":"Senior Director of Member Services and Engagement","company":"NTCA–The Rural Broadband Association","location":"Washington, D.C."},"text":"“IDEO U has taken such care around every detail and it shows. TAs were very well prepared and engaged in the meetings. It was evident that the course was designed with many different learning modes in mind. The tools that spoke to me were easily accessible and served their intended purposes.”"},{"handle":"dickson-louie","author":{"firstName":"Dickson","lastName":"Louie","avatar":{"alt":"Dickson Louie","src":"avatar-dickson-louie.png"},"occupation":"Principal","company":" Dickson Louie \u0026 Associates","location":"San Leandro, CA"},"text":"“I'm very happy with the learnings from this course. It's a great complement to IDEO U's Designing Strategy course, as it offers a roadmap on how to execute strategy through people.”"}]},"recommendations":["designing-strategy","human-centered-strategy-certificate","designing-a-business"],"newsletter":{"heading":{"text":"Want to learn more about Human-Centered Systems Thinking? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"flag":"New","shortDescription":"Human-centered approaches for bringing strategy to life","hero":{"heading":{"color":"white"},"subheading":{"text":"Human-centered approaches for bringing strategy to life","color":"white"},"image":{"src":"hero-activating-strategy.jpg","mobile":"hero-activating-strategy-480.jpg","alt":"Activating Strategy - IDEO U Course"},"video":{"wistiaId":"hbv59ygqe3","text":"Preview Course","color":"#fff"}},"themes":["Business Strategy ","Stakeholder Alignment","Resource Assessment","Innovation"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":6978009432250,"title":"Human-Centered Systems Thinking","handle":"human-centered-systems-thinking","description":"\u003csection\u003e\n\u003cp\u003ePeople are at the heart of every complex human system--but they’re often the most overlooked. Effective problem solvers today know how to visualize the larger dynamics of the system while staying grounded in the needs of people. In this course, you’ll learn to combine the analytical tools of systems thinking with the creative mindsets of human-centered design to make sense of complex systems challenges. Explore mapping tools to identify the right places to focus, surface insights about your stakeholders, and pick the most impactful solutions to experiment with so you can go beyond the obvious and design lasting solutions.\u003c\/p\u003e\n\u003cdiv data-transpose=\"cta-download-syllabus\" style=\"margin-top: 40px;\"\u003e\u003c\/div\u003e\n\u003ch5 style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGain techniques for mapping complex systems and identifying the root causes of a problem.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablish a shared view of the system and reframe problems from different perspectives to uncover new solutions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFind the right problems to solve and pick the best solutions to experiment with.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeepen your understanding of your organizational systems by taking an iterative approach to testing solutions and gaining insights.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2022-01-10T15:00:53-08:00","created_at":"2022-01-06T17:31:11-08:00","vendor":"IDEO U","type":"Cohort Course","tags":["Leadership","Power Skills"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":40923841986746,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"systems","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Human-Centered Systems Thinking","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/human-centered-systems-thinking-thumbnail.png?v=1641522495"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/human-centered-systems-thinking-thumbnail.png?v=1641522495","options":["Title"],"media":[{"alt":null,"id":22818193539258,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/human-centered-systems-thinking-thumbnail.png?v=1641522495"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/human-centered-systems-thinking-thumbnail.png?v=1641522495","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003ePeople are at the heart of every complex human system--but they’re often the most overlooked. Effective problem solvers today know how to visualize the larger dynamics of the system while staying grounded in the needs of people. In this course, you’ll learn to combine the analytical tools of systems thinking with the creative mindsets of human-centered design to make sense of complex systems challenges. Explore mapping tools to identify the right places to focus, surface insights about your stakeholders, and pick the most impactful solutions to experiment with so you can go beyond the obvious and design lasting solutions.\u003c\/p\u003e\n\u003cdiv data-transpose=\"cta-download-syllabus\" style=\"margin-top: 40px;\"\u003e\u003c\/div\u003e\n\u003ch5 style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGain techniques for mapping complex systems and identifying the root causes of a problem.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablish a shared view of the system and reframe problems from different perspectives to uncover new solutions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFind the right problems to solve and pick the best solutions to experiment with.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeepen your understanding of your organizational systems by taking an iterative approach to testing solutions and gaining insights.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","schedule":{"duration":"5 Weeks","time":"4 Hours\/Week","runs":[{"start":"2022-11-10","end":"2022-12-18","endDisplay":"2022-11-18"},{"start":"2023-1-19","end":"2023-2-26","endDisplay":"2023-1-27"},{"start":"2023-4-13","end":"2023-5-21","endDisplay":"2023-4-21"},{"start":"2023-8-17","end":"2023-9-24","endDisplay":"2023-8-25"},{"start":"2023-9-28","end":"2023-11-5","endDisplay":"2023-10-6"},{"start":"2023-11-9","end":"2023-12-17","endDisplay":"2023-11-17"},{"start":"2024-1-18","end":"2024-2-25","endDisplay":"2024-1-26"},{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"heading":"Week 1: Overview","icon":"icon-introduction.svg","description":"Gain an overview of the course and IDEO’s approach to human-centered systems thinking.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Human-Centered Systems Thinking – A sneak peek of the course","icon":"icon-play.svg","src":"mudfiqbf1d"}]},{"heading":"1 Video Lesson","items":[{"type":"video","text":"Zooming In and Out - Bringing a human-centered lens to systems thinking.","icon":"icon-play.svg","src":"m76u30pmzc"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eDefine Your Systems Challenge:\u003c\/b\u003e Choose a systems challenge from your work to help you practice and apply the mindsets and methods outlined in this course. Define your challenge in the form of a question. If you do not have a systems challenge at work, you can choose one as a model."}]},{"heading":"1 Discussion:","items":[{"type":"paragraph","text":"If you're familiar with systems thinking, what are some ways that you bring this mindset to your work? If you're not, how might your work benefit from a systems view?"}]}]},{"heading":"Week 2: Visualize the System","icon":"icon-hcst-visualize.svg","description":"Explore a variety of mapping tools to make sense of complex situations, uncover the root causes of problems, and create a shared view of the system.","sections":[{"heading":"3 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eUncover the Connections - Make sense of the relationships and interactions \u003cbr\u003ebetween stakeholders.\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eMake it Visible - Break down a complicated process\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eGo Beneath the Surface - Focus on solving the root causes of a problem\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eCreate a Systems Map:\u003c\/b\u003e Choose one type of systems map based on your systems challenge and create the first iteration of it to share with your peers. Reflect on what you learned from the process."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"What are some other types of maps and tools you use to make sense of complexity?"},{"type":"paragraph","text":"What strategies do you use to align different perspectives and build a shared understanding?"},{"type":"paragraph","text":"Have you noticed any patterns of behavior in your own work? What might be the underlying structures or mindsets that contribute to these behaviors?"}]},{"heading":"2 Resources","items":[{"type":"paragraph","text":"\u003cb\u003eThree Ways to Map a System:\u003c\/b\u003e Get guidance on how to choose the best map for your systems challenge."},{"type":"paragraph","text":"\u003cb\u003eSystems Map Gallery:\u003c\/b\u003e Get inspired by examples of how others have visualized their systems."}]}]},{"heading":"Week 3: Humanize the System","icon":"icon-hcst-humanize.svg","description":"Discover creative techniques to surface insights about stakeholders, reframe problems from different perspectives, and spot opportunities for solutions.","sections":[{"heading":"3 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eListen to the System - Uncover the needs, challenges, and motivations of the people in \u003cbr\u003eyour system\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eThe Power of Perspective - Unlock new ways of seeing and thinking\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eLook for Leverage - Look beyond the obvious solution\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eConduct a Stakeholder Interview:\u003c\/b\u003e Choose one stakeholder from your systems map and conduct an in-depth interview. Then reframe your systems challenge and identify an opportunity for redesign."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"Think about the last system you interacted with. What was your experience and how did it influence your perspective? "},{"type":"paragraph","text":"What are techniques you like to use to help you get a new perspective on a challenging problem or situation?"},{"type":"paragraph","text":"Think back to a situation where a small shift, either in your personal or professional life, had an outsized impact. What was the change and how did it affect you and\/or others?"}]}]},{"heading":"Week 4: Redesign the System","icon":"icon-hcst-redesign.svg","description":"Get practical tips for how to pick the most impactful ideas, experiment with the levers of design, and prototype solutions with real people.","sections":[{"heading":"4 Video Lessons","items":[{"type":"paragraph","text":"\u003ci\u003eActivate the Levers of Design - Redesign systems in small but effective ways\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003ePrioritize for Impact - Evaluate the impact and feasibility of different solutions\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eExperiment with the System - Test your ideas and deepen your understanding of your system\u003c\/i\u003e"},{"type":"paragraph","text":"\u003ci\u003eSurface your Learnings - Draw out insights from your prototype\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eTest Solutions:\u003c\/b\u003e Pick 1-2 ideas around each design lever and then choose 1 that is potentially high impact and easy to implement. Build a small prototype, test it out, and reflect on the outcome."}]},{"heading":"4 Discussions","items":[{"type":"paragraph","text":"Prototyping helps us explore how a system works, feels, responds to change. Of the three, which resonates the most with you, and why?"},{"type":"paragraph","text":"Which levers do you have the most control over in your organization? Which have you used to create positive change and improve outcomes?"},{"type":"paragraph","text":"Think about a time when you or others made a decision or implemented an idea that had unintended consequences. What was the outcome?"},{"type":"paragraph","text":"What is one small experiment you could try today that would be meaningful to learn from?"}]},{"heading":"2 Resources","items":[{"type":"paragraph","text":"\u003cb\u003ePrototyping Primer:\u003c\/b\u003e Get familiar with the process of prototyping."},{"type":"paragraph","text":"\u003cb\u003ePrototyping Gallery:\u003c\/b\u003e Get inspired by examples of how others have approached prototyping."}]}]},{"heading":"Week 5: Looking Ahead","icon":"icon-conclusion.svg","description":"Learn about the importance of creating learning loops to gather feedback and identify early signs of progress.","sections":[{"heading":"1 Video Lesson","items":[{"type":"paragraph","text":"\u003ci\u003eSystems Change by Design - Expanding your sphere of influence.\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eEnvision the Future:\u003c\/b\u003e Imagine that you learned from your experiment, and kept iterating and experimenting over a period of time. Write a story from the future about how you were able to shift the system toward a better outcome."}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"After learning about the mindsets and methods of human-centered systems thinking, are there any big complex challenges that you feel inspired to take on?"}]}]}],"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Human-Centered Systems Thinking is part of a certificate program:","items":["change-leadership-certificate"]},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"sarah-zaner","author":{"firstName":"Sarah","lastName":"Zaner","avatar":{"alt":"Sarah Zaner","src":"avatar-sarah-zaner.png"},"occupation":"Co-President","company":"Bendable Labs","location":""},"text":"“For me, the most exciting application of human-centered design is when it is aimed at reimagining the complex systems of our society—like education or healthcare—that are full of promise but also fraught with inequalities. This is also the space where systems design is needed the most.” "},{"handle":"sean-hewens","author":{"firstName":"Sean","lastName":"Hewens","avatar":{"alt":"Sean Hewens","src":"avatar-sean-hewens.png"},"occupation":"Principal","company":"Pneumatic.Studio","location":""},"text":"“I've never met a designer who is able to fuse the crafts of systems thinking and human-centered design more effectively. Deirdre effortlessly sensemakes complex systems. And perhaps most importantly, she's a teacher and a leader who is a master at enabling others to embrace the skills and mindsets of systems design” "},{"handle":"sally-madsen","author":{"firstName":"Sally","lastName":"Madsen","avatar":{"alt":"Sally Madsen","src":"avatar-sally-madsen.png"},"occupation":"VP Design Strategy","company":"Fidelity Investments","location":""},"text":"“Public education, decentralized finance, the energy ecosystem—these are examples of systems too complex and distributed to shift through a top-down solution. Deirdre is a dynamic systems designer who shares her knack for simplifying the complex and uncovering human-centered opportunities for change.” "},{"handle":"hernan-carranze","author":{"firstName":"Hernan","lastName":"Carranze","avatar":{"alt":"Hernan Carranza","src":"avatar-hernan-carranza.png"},"occupation":"Chief Innovation Officer","company":"Intercorp","location":""},"text":"“Deirdre is both process driven and intuitively insightful when it comes to systems design. She has helped us design complex systems at the service of reimagining a better learning systems for all Peruvians... she just rocks!” "}]},"recommendations":["designing-for-change","leading-complex-projects","human-centered-service-design"],"newsletter":{"heading":{"text":"Want to learn more about Human-Centered Systems Thinking? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"flag":"","shortDescription":"A holistic approach to problem solving starts with people","hero":{"heading":{"color":"white"},"subheading":{"text":"A holistic approach to problem solving starts with people","color":"white"},"image":{"src":"hero-human-centered-systems-thinking.jpg","mobile":"hero-human-centered-systems-thinking-480.jpg","alt":"Human Centered Systems Thinking - IDEO U Course"},"video":{"wistiaId":"soklsbeyix","text":"Preview Course","color":"#fff"}},"themes":["Decision Making ","Collaboration","Systems Thinking"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661817446484,"title":"From Ideas to Action","handle":"from-ideas-to-action","description":"\u003csection\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eFrom Ideas to Action\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is a deep dive into the design thinking skills of ideation, prototyping, and iteration. This 5-week course will teach you how to frame your ideas as experiments and bring others in on your vision of the future. Use experimentation to learn from failure and move from incremental to radical innovation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #DBDBDA; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTurn your ideas into real products and services through a repeatable process of ideation, prototyping, and iteration.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eConsistently generate more and better ideas by using IDEO’s approach to brainstorming and ideation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUncover insight into your customers’ wants and needs by using rough and rapid prototypes to gather feedback.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLower your risk by running small experiments to learn from failure in a controlled environment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate a culture of experimentation on your team and expand your capacity for innovation.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:09:15-07:00","created_at":"2019-07-19T16:09:15-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["Design Thinking","End: 2019-09-22","Start: 2019-08-15"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767825723476,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"ideas","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"From Ideas to Action","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/From-Ideas-to-Action_Thumbnail.jpg?v=1574287485"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/From-Ideas-to-Action_Thumbnail.jpg?v=1574287485","options":["Title"],"media":[{"alt":"From Ideas to Action Course from IDEO U","id":2008521834580,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/From-Ideas-to-Action_Thumbnail.jpg?v=1574287485"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/From-Ideas-to-Action_Thumbnail.jpg?v=1574287485","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eFrom Ideas to Action\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is a deep dive into the design thinking skills of ideation, prototyping, and iteration. This 5-week course will teach you how to frame your ideas as experiments and bring others in on your vision of the future. Use experimentation to learn from failure and move from incremental to radical innovation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #DBDBDA; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTurn your ideas into real products and services through a repeatable process of ideation, prototyping, and iteration.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eConsistently generate more and better ideas by using IDEO’s approach to brainstorming and ideation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUncover insight into your customers’ wants and needs by using rough and rapid prototypes to gather feedback.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLower your risk by running small experiments to learn from failure in a controlled environment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate a culture of experimentation on your team and expand your capacity for innovation.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","flags":{"bonusMessage":false},"schedule":{"duration":"5 Weeks","download":{"syllabus":"493fb492-adbc-440a-b18f-e19640e3282c"},"time":"4 Hours\/Week","runs":[{"start":"2022-9-29","end":"2022-11-6","endDisplay":"2022-10-7"},{"start":"2022-11-10","end":"2022-12-18","endDisplay":"2022-11-18"},{"start":"2023-1-19","end":"2023-2-26","endDisplay":"2023-1-27"},{"start":"2023-3-2","end":"2023-4-9","endDisplay":"2023-3-10"},{"start":"2023-4-13","end":"2023-5-21","endDisplay":"2023-4-21"},{"start":"2023-5-25","end":"2023-7-2","endDisplay":"2023-6-2"},{"start":"2023-7-6","end":"2023-8-13","endDisplay":"2023-7-14"},{"start":"2023-8-17","end":"2023-9-24","endDisplay":"2023-8-25"},{"start":"2023-9-28","end":"2023-11-5","endDisplay":"2023-10-6"},{"start":"2023-11-9","end":"2023-12-17","endDisplay":"2023-11-17"},{"start":"2024-01-18","end":"2024-02-25","endDisplay":"2024-01-26"},{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"icon":"icon-introduction.svg","description":"See how insights help spark ideas, and get an introduction to three approaches that will take you from ideas to action: ideation, prototyping, and iteration.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"\u003ci\u003eFrom Ideas to Action – IDEO Prototyping Example\u003c\/i\u003e","icon":"icon-play.svg","src":"w4w0c9o6g8"}]},{"items":[{"type":"video","text":"\u003ci\u003eFrom Ideas to Action—Ideate, Prototype, and Iterate Your Way Forward\u003c\/i\u003e","icon":"icon-play.svg","src":"zmbjsgbj2v"},{"type":"video","text":"\u003ci\u003eMeet Your Instructor—Brendan Boyle\u003c\/i\u003e","icon":"icon-play.svg","src":"bdv0j4cydb"}],"heading":"2 Video Lessons"},{"items":[{"type":"paragraph","text":"\u003cb\u003eChoose Your Challenge:\u003c\/b\u003e We’ve crafted a series of project challenges for you to choose from, all designed to be the right size and scope for this course. You'll practice your selected challenge during the course and later you can bring your learning into your own work."}],"heading":"1 Assignment"},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"What do you want to take away from this course?"}]}],"heading":"Week 1: Introduction"},{"icon":"icon-ideas-ideation.svg","description":"Go beyond brainstorming—learn techniques for coming up with an abundance of innovative ideas.","sections":[{"items":[{"type":"bullet","text":"\u003ci\u003eWhat is Ideation?—Getting comfortable with divergent thinking\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eIdeation Methods—Ways to generate ideas\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eBrainstorm Rules—Leading your own brainstorm\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eObserve Experts Brainstorming—See an IDEO team in action\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eConverging After Idea Generation—How to make choices and move forward\u003c\/i\u003e"}],"heading":"5 Video Lessons"},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eIdeate:\u003c\/b\u003e Plan an ideation session, ideate with two to four people, and choose your top ideas. To get the most out of this assignment, we suggest that you involve others. That means you might not complete this in one sitting."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"Keep a playful mindset and share your thirty circles activity."},{"type":"paragraph","text":"What were some key takeaways from leading a brainstorm? Get visual if you can."},{"type":"paragraph","text":"Reflect on your ideation session. What were some of the challenges you faced? What strategies did you use to overcome these challenges?"}]}],"heading":"Week 2: The Art of Ideating"},{"icon":"icon-ideas-prototyping.svg","description":"Learn how to make your ideas tangible so you can work through the kinks, gather feedback, and get to better solutions faster.","sections":[{"items":[{"type":"bullet","text":"\u003ci\u003eWhy Prototype—Make your ideas tangible and shareable\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eTypes of Prototypes—Anything can be prototyped\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eShow Me Your Prototype—Predict what became of early prototypes\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003e3 Steps for Prototyping—Build, share, and reflect\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eTinfoil Hats in Action—IDEOers tackle the challenge\u003c\/i\u003e"}],"heading":"5 Video Lessons"},{"items":[{"type":"paragraph","text":"\u003cb\u003ePrototype:\u003c\/b\u003e Plan, build, and share your prototype. To get the most out of this assignment, we suggest that you involve two to four people. That means you might not complete this in one sitting."}],"heading":"1 Assignment"},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"When was a time you failed at something? Allow yourself to be vulnerable—what did you learn from your mistake?"},{"type":"paragraph","text":"Share your tinfoil hat prototype and comment on your fellow learner’s prototypes with ideas to build on their designs."},{"type":"paragraph","text":"What about prototyping felt uncomfortable? Which aspects of your prototype were people drawn to?"}]}],"heading":"Week 3: Rapid Prototyping"},{"icon":"icon-ideas-iteration.svg","description":"Practice improving your ideas through multiple rounds of ideation and prototyping.","sections":[{"items":[{"type":"bullet","text":"\u003ci\u003eWhy We Iterate—Fail early to succeed sooner\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003e4 Steps to Iterate—Managing risk and refining your ideas\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eSchool Lunch Activity—A closer look at school lunch and iteration\u003c\/i\u003e"}],"heading":"3 Video Lessons"},{"items":[{"type":"paragraph","text":"\u003cb\u003eIterate:\u003c\/b\u003e This assignment will get you thinking critically about what you've done so far and what you still need to do. You will list questions that will help you iterate, prioritize those questions, ideate again (and again), and plan for the future."}],"heading":"1 Assignment"},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"How has your plan for future prototyping shifted in surprising ways? What helped you get there?"}]}],"heading":"Week 4: Iterate Your Way Forward"},{"icon":"icon-conclusion.svg","description":"Hear advice from Brendan on pursuing your ideas, building your creative confidence, and planning for the future.","sections":[{"items":[{"type":"bullet","text":"\u003ci\u003eCourse Conclusion—Play, build and experiment\u003c\/i\u003e"}],"heading":"1 Video Lesson"},{"items":[{"type":"paragraph","text":"\u003cb\u003eFinal Project:\u003c\/b\u003e Create a pitch summarizing your key takeaways and highlighting your plans for the future. "}],"heading":"1 Assignment"},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"What does creative confidence mean to you, and how might the skills and perspective from this course get you that much closer to bringing your ideas to life?"},{"type":"paragraph","text":"What was your creative confidence before and after the course? Really think about how or why it changed. Did your creative confidence change during the course? How and why? What was the most revealing moment for you?"}]}],"heading":"Week 5: Conclusion"}],"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"taylor-williams","author":{"firstName":"Taylor","lastName":"Williams","avatar":{"alt":"Taylor Williams","src":"avatar-taylor-williams.png"},"occupation":"Owner \u0026 Creative Director","company":"Guts \u0026 Glory Creative Consulting","location":"Gainesville, FL"},"text":"“In running my own business, I've become selective about what courses I choose. IDEO U has kinda blown me away. It's accessible and tangible, but also challenging. It's pushed me to do my future work differently, but also to *think about myself* in my work differently.” "},{"handle":"alexandra-meisner","author":{"firstName":"Alexandra","lastName":"Meisner","avatar":{"alt":"Alexandra Meisner","src":"avatar-alexandra-meisner.png"},"occupation":"Business Analyst","company":"TELUS Communications","location":"Vancouver, BC, Canada"},"text":"“IDEO U courses are very effective in teaching design thinking in a way that is digestible and practical. Learning to apply these methods to a real-world challenge really provides a sense of completion, and makes it easier for me to speak to what I've learned.” "},{"handle":"pearce-herchenrader","author":{"firstName":"Pearce","lastName":"Herchenrader","avatar":{"alt":"Pearce Herchenrader","src":"avatar-pearce-herchenrader.png"},"occupation":"Product Manager","company":"The Working Group","location":"Canada"},"text":"“The art of coming up with new ideas and being able to effectively communicate those ideas is incredibly important in my field. As a new product manager, I really struggled to find resources to help me learn effectively, and I was able to put what I learned here into practice right away.” "},{"handle":"katelyn-engelking","author":{"firstName":"Katelyn","lastName":"Engelking","avatar":{"alt":"Katelyn Engelking","src":"avatar-katelyn-engelking.png"},"occupation":"Marketing Operations Analyst","company":"Quorum Software","location":"Houston, TX"},"text":"“These are key skills and concepts that are important to every industry, job function and team structure. Being able to think outside the box, incorporate feedback and apply it in a meaningful way to solve a challenge is such a wonderful skill to have and build off of.”"}]},"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"From Ideas to Action is part of two certificate programs:","items":["design-thinking-certificate","advanced-design-thinking"]},"recommendations":["hello-design-thinking","insights-for-innovation","storytelling-for-influence"],"newsletter":{"heading":{"text":"Want to learn more about From Ideas to Action? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"#fff"},"parent":{"color":"#fff"}},"shortDescription":"Learn to prototype, experiment, and iterate to move your ideas forward","hero":{"heading":{"color":"#fff"},"subheading":{"text":"Learn to prototype, experiment, and iterate to move your ideas forward","color":"#fff"},"image":{"src":"hero-from-ideas-to-action.jpg","mobile":"hero-from-ideas-to-action-480.jpg","alt":"From Ideas to Action - IDEO U Course"},"video":{"wistiaId":"2ic393mvoy","text":"Preview Course","color":"#fff"}},"themes":["Brainstorming","Prototyping","Experimentation"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661816299604,"title":"Human-Centered Service Design","handle":"human-centered-service-design","description":"\u003csection\u003e\n\u003cp\u003eService design is the craft of tying together human, digital, and physical interactions over time to create a truly differentiated experience for your customers. Delivering great service can be challenging, but you can use design thinking to understand people's needs, look holistically at customer interactions, and constantly iterate your way forward. Service is where your organization meets the world. Learn to design moments that people will remember.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuild differentiation, loyalty, and long-term business value by meeting your customers’ needs and exceeding their expectations. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBetter understand the interactions people have with your company and surface problem areas and opportunities through a customer journey map.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFocus your efforts by choosing the most impactful moments to design. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEnable others to understand and execute your vision with a service blueprint.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:08:49-07:00","created_at":"2019-07-19T16:08:50-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["Design Thinking","End: 2019-11-03","Start: 2019-09-26"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767819890772,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"service","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Human-Centered Service Design","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/Human-Centered-Service-Design_Thumbnail.jpg?v=1574291066"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/Human-Centered-Service-Design_Thumbnail.jpg?v=1574291066","options":["Title"],"media":[{"alt":"Human-Centered Service Design Course from IDEO U","id":2008527929428,"position":1,"preview_image":{"aspect_ratio":1.585,"height":224,"width":355,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/Human-Centered-Service-Design_Thumbnail.jpg?v=1574291066"},"aspect_ratio":1.585,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/Human-Centered-Service-Design_Thumbnail.jpg?v=1574291066","width":355}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eService design is the craft of tying together human, digital, and physical interactions over time to create a truly differentiated experience for your customers. Delivering great service can be challenging, but you can use design thinking to understand people's needs, look holistically at customer interactions, and constantly iterate your way forward. Service is where your organization meets the world. Learn to design moments that people will remember.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuild differentiation, loyalty, and long-term business value by meeting your customers’ needs and exceeding their expectations. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBetter understand the interactions people have with your company and surface problem areas and opportunities through a customer journey map.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFocus your efforts by choosing the most impactful moments to design. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEnable others to understand and execute your vision with a service blueprint.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","flags":{"bonusMessage":false},"schedule":{"download":{"syllabus":"e523cf5a-f37f-49f2-b310-a30543b84368"},"duration":"5 Weeks","time":"4 Hours\/Week","runs":[{"start":"2022-9-29","end":"2022-11-6","endDisplay":"2022-10-7"},{"start":"2023-1-19","end":"2023-2-26","endDisplay":"2023-1-27"},{"start":"2023-4-13","end":"2023-5-21","endDisplay":"2023-4-21"},{"start":"2023-7-6","end":"2023-8-13","endDisplay":"2023-7-14"},{"start":"2023-9-28","end":"2023-11-5","endDisplay":"2023-10-6"},{"start":"2024-1-18","end":"2024-2-25","endDisplay":"2024-1-26"},{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"heading":"Week 1: Introduction","icon":"icon-introduction.svg","description":"Get an introduction to the ways service is thought about today and the qualities that define good service.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Human-Centered Service Design—A sneak peek of the course","icon":"icon-play.svg","src":"o9a76ht6c0"}]},{"heading":"3 Video Lessons","items":[{"type":"video","text":"Service Surrounds Us—It’s all service—and we can design it","icon":"icon-play.svg","src":"ie5toguz7h"},{"type":"video","text":"Four Qualities of Great Service Organizations—Balanced, intentional, and human-centered moments that matter","icon":"icon-play.svg","src":"6w59s5su7a"},{"type":"video","text":"A Mentor Moment with Ilya—Getting started on service projects","icon":"icon-play.svg","src":"w2z10785tw"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eProject Challenges:\u003c\/b\u003e We’ve crafted a series of project challenges for you to choose from, all designed to be the right size and scope for this course. You'll practice your selected challenge during the course and later you can bring your learning into your own work."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"Think of some of your best and worst service moments. What effect they have on you in the moment?"},{"type":"paragraph","text":"What can you learn from an organization that you personally believe offers great service? What qualities do they possess?"},{"type":"paragraph","text":"What do you think will be difficult about the design process? What do you think will be easier?"}]}]},{"heading":"Week 2: Expand the Journey","icon":"icon-hcsd-expand.svg","description":"Learn how to see service as a customer journey that unfolds over time and pick moments that matter for your organization.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eUnderstanding the Journey—An introduction to journey maps\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eA Mentor Moment with Coe Leta—Gathering insights for your service\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eTips to Pick What Matters—The moments to design\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eBuild Your Journey Map:\u003c\/b\u003e Research your service, gather insights about it, and apply those to create a journey map."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"In a service you recently experienced, what did the before and after moments look like for you? What were your emotions before and after?"},{"type":"paragraph","text":"What tips or stories do you have when it comes to observing, interviewing, or gathering insights?"},{"type":"paragraph","text":"Think about a customer service moment that you've had recently. Was there a specific moment that really impacted you? How did the moment make you feel?"}]}]},{"heading":"Week 3: Make Moments Real","icon":"icon-hcsd-make-real.svg","description":"Brainstorm ways to bring your service moments to life and build a prototype to learn more about a particular moment.","sections":[{"heading":"6 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eA Mentor Moment with Melanie—Bringing others in\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eGenerating New Ideas—Sacrificial concepts\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eGenerating New Ideas—Extreme prompts\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eGenerating New Ideas—Constraints\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMake it Tangible—Prototyping and measuring services\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eA Mentor Moment with Susan—Prototyping service\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003ePrototype Your Service:\u003c\/b\u003e Prototype a moment of your service, get feedback, and iterate if necessary."}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"What do you find is the hardest part of getting others to participate in service brainstorms and prototypes?"}]}]},{"heading":"Week 4: Share the Vision","icon":"icon-hcsd-share.svg","description":"Learn how to organize the components of a service into a service blueprint and share the vision of your service with other stakeholders.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eA Mentor Moment with Melanie and Ilya—Staying the course\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDesigning the Visible and Invisible—Creating a blueprint for your service\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eCommunicating the Vision—Beautiful ways to tell the story\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eFrom Journey Map to Blueprint:\u003c\/b\u003e Expand your journey map into a service blueprint by considering the components required to bring your moments to life."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"Did you receive any feedback during the prototyping phase that helped you move forward or that stymied you?"},{"type":"paragraph","text":"How might you involve others into the design process at this stage?"},{"type":"paragraph","text":"What are some examples of compelling ways that an organization has communicated a vision to you?"}]}]},{"heading":"Week 5: Conclusion","icon":"icon-conclusion.svg","description":"Learn why constant iteration is a fundamental element of service design, and create a service design project plan summarizing your key takeaways and highlighting your plans for the future.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eA Mentor Moment with Melanie and Ilya—Parting thoughts\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eStay Flexible—Service is a tool, a prototype, a journey\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"bullet","text":"\u003cb\u003eService Design Project Plan:\u003c\/b\u003e Synthesize what you've learned and plan your next steps."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"What is one learning or mindset you're most excited to bring into your daily projects? How do you think it will affect your work?"},{"type":"paragraph","text":"What are some ways in which this course has changed your view on Service Design? How will you use your new perspective, or how have you already started using it?"}]}]}],"testimonials":{"heading":"What Others Are Saying","items":[{"handle":"chris-mccarthy","author":{"firstName":"Chris","lastName":"McCarthy","avatar":{"alt":"Chris McCarthy","src":"avatar-chris-mccarthy.png"},"occupation":"Vice President Strategy \u0026 Design","company":"Hopelab","location":"San Francisco, CA"},"text":"“Thinking differently is simply not natural and teams have such a hard time breaking out of old patterns. The folks at IDEO are best-in-class at inspiring new thinking, coaching through ambiguity, and leading the way in birthing new ideas that make a real difference in people's lives.”"},{"handle":"colin-raney","author":{"firstName":"Colin","lastName":"Raney","avatar":{"alt":"Colin Raney","src":"avatar-colin-raney.png"},"occupation":"CMO","company":"PillPack","location":"Boston, MA"},"text":"“Almost every consumer experience has some element of service design—from navigating an airport to ordering books online. This powerful process fuses design and strategy to help you see the world differently and create new, compelling experiences. And once you learn how to think like a service designer, you have a powerful toolkit that will help you tackle almost any design challenge.” "},{"handle":"emily-jacoby","author":{"firstName":"Emily","lastName":"Jacoby","avatar":{"alt":"Emily Jacoby","src":"avatar-emily-jacoby.png"},"occupation":"Service Design Manager","company":"Widen Enterprises \/ Marketing Technology ","location":"Madison, WI"},"text":"“I know a lot about this content, but the course really helped to push me through a new project I wouldn't have taken on otherwise. I gained confidence from the course and love meeting new people who are also interested in my favorite subject, Service Design!”"},{"handle":"michael-rankin","author":{"firstName":"Michael ","lastName":"Rankin","avatar":{"alt":"Michael Rankin","src":"avatar-michael-rankin.png"},"occupation":"Manager, Technical Services \u0026 Service Delivery","company":"Mercury Insurance Group","location":"Riverside, CA"},"text":"“The discussions, principles and the journey process is really attractive in my everyday discussions with my organization. I'm focusing more on what matters and happens in the work lives of my staff. I’m helping people journey through that experience to meet their professional goals.“"}]},"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Human-Centered Service Design is part of a certificate program:","items":["advanced-design-thinking"]},"recommendations":["hello-design-thinking","insights-for-innovation","storytelling-for-influence"],"newsletter":{"heading":{"text":"Want to learn more about service design? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"shortDescription":"Design the moments that matter","hero":{"heading":{"color":"white"},"subheading":{"text":"Design the moments that matter","color":"white"},"image":{"src":"hero-human-centered-service-design.jpg","mobile":"hero-human-centered-service-design-480.jpg","alt":"Human-Centered Service Design - IDEO U Course"},"video":{"wistiaId":"dl12n6whw5","text":"Preview Course","color":"white"}},"themes":["Empathy","Experience Design","Journey Mapping"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":7175206502586,"title":"Human-Centered Strategy Certificate","handle":"human-centered-strategy-certificate","description":"\u003csection\u003e\n\u003cp\u003eThis certificate program will give you the tools and mindsets to design a winning strategy and ensure that strategy is actionable for your team and organization. In Designing Strategy, you’ll learn how to identify your strategic options and apply a customer-centric strategy process to help you make winning choices. In Activating Strategy, you’ll learn how to activate those choices by engaging stakeholders within your organization and building the shared understanding, alignment, and conditions teams need to deliver on strategy.\u003c\/p\u003e\n\u003cp\u003ePeople across an organization make strategic choices every day. No matter where you sit in your organization, this program can help you ensure teams and individuals can move confidently from strategy to action.\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply the Playing to Win strategy framework, a customer-centric method to create winning outcomes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEnable others to take action on strategy by developing clear plans to assess, build, and mobilize your team's resources.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTranslate strategy across functions and teams to achieve common goals and ensure the strategy is actionable and feasible.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEffectively organize, communicate, and activate strategy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eHelp teams and individuals bring strategy to life through their everyday choices.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2022-08-25T11:19:15-07:00","created_at":"2022-08-24T14:06:44-07:00","vendor":"IDEO U","type":"Certificate Program","tags":["Innovation","Leadership"],"price":159800,"price_min":159800,"price_max":159800,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41760252199098,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"human-centered-strategy-certificate","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Human-Centered Strategy Certificate","public_title":null,"options":["Default Title"],"price":159800,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/human-centered-strategy-thumbnail_8a9cc333-10fc-4cca-9b26-f144814d4da2.jpg?v=1674518261"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/human-centered-strategy-thumbnail_8a9cc333-10fc-4cca-9b26-f144814d4da2.jpg?v=1674518261","options":["Title"],"media":[{"alt":null,"id":25258885644474,"position":1,"preview_image":{"aspect_ratio":1.605,"height":337,"width":541,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/human-centered-strategy-thumbnail_8a9cc333-10fc-4cca-9b26-f144814d4da2.jpg?v=1674518261"},"aspect_ratio":1.605,"height":337,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/human-centered-strategy-thumbnail_8a9cc333-10fc-4cca-9b26-f144814d4da2.jpg?v=1674518261","width":541}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eThis certificate program will give you the tools and mindsets to design a winning strategy and ensure that strategy is actionable for your team and organization. In Designing Strategy, you’ll learn how to identify your strategic options and apply a customer-centric strategy process to help you make winning choices. In Activating Strategy, you’ll learn how to activate those choices by engaging stakeholders within your organization and building the shared understanding, alignment, and conditions teams need to deliver on strategy.\u003c\/p\u003e\n\u003cp\u003ePeople across an organization make strategic choices every day. No matter where you sit in your organization, this program can help you ensure teams and individuals can move confidently from strategy to action.\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply the Playing to Win strategy framework, a customer-centric method to create winning outcomes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEnable others to take action on strategy by developing clear plans to assess, build, and mobilize your team's resources.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTranslate strategy across functions and teams to achieve common goals and ensure the strategy is actionable and feasible.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEffectively organize, communicate, and activate strategy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eHelp teams and individuals bring strategy to life through their everyday choices.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"certificate","schedule":{"download":{"hideSyllabusDownload":false},"duration":"2-3 Months","time":"4 Hours\/Week"},"flags":{"bonusMessage":false},"courses":["designing-strategy","activating-strategy"],"format":"2 Online Cohort Courses","hideSyllabusDownload":false,"programFields":{"subheading":"While courses can be taken in any order, we recommend completing Designing Strategy first"},"program":[{"heading":"Take Designing Strategy","description":"","type":"courses","courses":["designing-strategy"]},{"heading":"Take Activating Strategy","description":"","type":"courses","courses":["activating-strategy"]},{"heading":"Receive and Share Your Certificate","description":"After completing the two courses, you’ll receive your \u003cspan style=\"font-style:italic\"\u003eHuman-Centered Strategy\u003c\/span\u003e Certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and sharing on LinkedIn.","type":"certificate","image":{"src":"certificate-hcs.jpg","alt":"Your IDEO U Human-Centered Strategy Certificate"}}],"faqs":[{"question":"Course Order","answer":"We recommend you take \u003cspan style=\"font-style:italic\"\u003eDesigning Strategy\u003c\/span\u003e first to learn how to surface the bigger challenge you’re facing, come up with possibilities to tackle it, and test to make a strategic choice. Then, take \u003cspan style=\"font-style:italic\"\u003eActivating Strategy\u003c\/span\u003e to learn how to activate those choices by engaging stakeholders within your organization and building the shared understanding, alignment, and conditions that teams need to move confidently from strategy to action.\n\nBecause of the depth contained in these two courses, we do not recommend taking both courses at once."},{"question":"Should I take the \u003cspan style=\"font-style:italic\"\u003eHuman-Centered Strategy Certificate\u003c\/span\u003e or \u003cspan style=\"font-style:italic\"\u003eBusiness Innovation Certificate\u003c\/span\u003e?","answer":"We believe most people would benefit from taking both certificates to get a holistic understanding of how to apply the three design thinking principles of desirability, viability and feasibility to strategy. However, \u003cspan style=\"font-style:italic\"\u003eBusiness Innovation\u003c\/span\u003e is most applicable for individuals and teams focused on translating strategy into new products and offers (ideating and testing new ideas in the market). \u003cspan style=\"font-style:italic\"\u003eHuman-Centered Strategy\u003c\/span\u003e is for individuals and teams focused on operationalizing, producing, and delivering those products and offers."},{"question":"I WORK AT A (NON-PROFIT, SCHOOL, GOVERNMENT, STARTUP, SMALL BUSINESS). IS THIS PROGRAM RIGHT FOR ME?","answer":"Yes. Though some of the frameworks and thinking in these courses are rooted in business, they’re still highly applicable to anyone who wants to drive innovative initiatives at work and grow ideas, confidence, and influence in their organization. In both \u003cspan style=\"font-style:italic\"\u003eDesigning Strategy\u003c\/span\u003e and \u003cspan style=\"font-style:italic\"\u003eActivating Strategy\u003c\/span\u003e, case studies, terms, and examples were created to help different individuals see themselves and their organizations in the work."},{"question":"Completion Time","answer":"The program typically takes between 3-4 months to complete if courses are taken consecutively. However, there is no deadline for certificate completion."},{"question":"Certificate Requirements","answer":"If you’ve completed either \u003cspan style=\"font-style:italic\"\u003eDesigning Strategy\u003c\/span\u003e or \u003cspan style=\"font-style:italic\"\u003eActivating Strategy\u003c\/span\u003e as a part of another certificate program or on its own, it will count toward your certificate of completion."}],"journey":{"heading":"Certificate Program Requirements","image":{"alt":"Human-Centered Strategy Requirements","src":"certificate-journey-hcs.jpg"}},"testimonials":{"heading":"What Others Are Saying","items":[{"handle":"caterina-bellavite","author":{"firstName":"Caterina","lastName":"Bellavite","avatar":{"alt":"Caterina Bellavite","src":"avatar-caterina-bellavite.png"},"occupation":"Senior Service Designer","company":"Siemens","location":"Bonn, Germany"},"text":"“This was the perfect combination of theory and practice. It was an incredibly engaging online and self-paced course, and the materials are super clear. This is my third course and I know that what I have learned will be relevant to my everyday work, as has happened before.”"},{"handle":"joanne-ng","author":{"firstName":"Joanne","lastName":"Ng","avatar":{"alt":"Joanne Ng","src":"avatar-joanne-ng.png"},"occupation":"Director of Global Operations","company":"New Story Charity","location":"Mexico City, Mexico"},"text":"“The course framework helped us break down the issues to identify key opportunities for our organization to design a solution. Using those insights and after a series of rapid prototyping, we have designed a blended finance housing model where we are offering the most competitive housing loan in Mexico.”"},{"handle":"donna-crain","author":{"firstName":"Donna","lastName":"Crain","avatar":{"alt":"Donna Crain","src":"avatar-donna-crain.png"},"occupation":"Experience Delivery Leader","company":"Deloitte","location":"Boulder, CO"},"text":"“The course was fantastic. I've been around the block, but it was an amazing refresher. For someone just getting started it would provide an amazing roadmap for their work and building out strategies for their entire career.”"},{"handle":"mark-marion","author":{"firstName":"Mark ","lastName":"Marion","avatar":{"alt":"Mark Marion","src":"avatar-mark-marion.png"},"occupation":"Senior Director of Member Services and Engagement","company":"NTCA–The Rural Broadband Association","location":"Washington, D.C."},"text":"“IDEO U has taken such care around every detail and it shows. TAs were very well prepared and engaged in the meetings. It was evident that the course was designed with many different learning modes in mind. The tools that spoke to me were easily accessible and served their intended purposes.”"}]},"proof":{"heading":"What’s Possible with Human-Centered Strategy","image":{"alt":"","src":"certificate-hcs.jpg"}},"newsletter":{"heading":{"text":"Want to learn more about Human-Centered Strategy?","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"d023003dd2d0419847f2f483a10688633fde8634ad822ddf5ad455545cba7f98","background":{"color":"#F2F9F9"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"shortName":"Human-Centered Strategy Certificate","shortDescription":"Make strategy accessible and actionable using principles of human-centered design","hero":{"heading":{"color":"white"},"subheading":{"text":"Make strategy accessible and actionable using principles of human-centered design","color":"white"},"image":{"src":"hero-human-centered-strategy-certificate.jpg","mobile":"hero-human-centered-strategy-certificate-480.jpg","alt":"Human-Centered Strategy Certificate Program - IDEO U"},"video":{"wistiaId":"","text":"Watch Video","color":"#fff"}},"themes":["Strategy","Innovation","Prototyping","Resource Assessment"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661816463444,"title":"Storytelling for Influence","handle":"storytelling-for-influence","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003csection\u003e\n\u003cp\u003e\u003cspan\u003eWhether you need someone to support your organization, get behind your idea, or get excited about following your lead, refining your storytelling skills can help. In this online course, you'll learn how to shape your idea into a story. You’ll create a story brief, iterate and evolve your story through prototyping and gathering feedback, and hone your tone and style. Get storytelling tips from IDEO practitioners and gain tools and techniques that will help you bring your vision to life and create stories that influence and inspire.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGain a framework that will help you develop and hone your story.\u003c\/li\u003e\n\u003cli\u003eUnderstand your audience, their needs, and what you’re trying to achieve with your big idea.\u003c\/li\u003e\n\u003cli\u003eCreate a prototype of your story that will help you shape it, share it with others, and make it more powerful.\u003c\/li\u003e\n\u003cli\u003eIncrease your ability to engage and inspire others through the development of tone and style.\u003c\/li\u003e\n\u003cli\u003eCraft a story that brings your vision to life and motivates others toward action.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:08:52-07:00","created_at":"2019-07-19T16:08:52-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["Design Thinking","End: 2019-11-03","Leadership","Power Skills","Start: 2019-09-26"],"price":69900,"price_min":69900,"price_max":69900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767820546132,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"storytelling","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Storytelling for Influence","public_title":null,"options":["Default Title"],"price":69900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/stroytelling-for-influence-thumbnail.jpg?v=1669076890"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/stroytelling-for-influence-thumbnail.jpg?v=1669076890","options":["Title"],"media":[{"alt":"Storytelling for Influence - IDEO U Course","id":25023863128250,"position":1,"preview_image":{"aspect_ratio":1.607,"height":336,"width":540,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/stroytelling-for-influence-thumbnail.jpg?v=1669076890"},"aspect_ratio":1.607,"height":336,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/stroytelling-for-influence-thumbnail.jpg?v=1669076890","width":540}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003csection\u003e\n\u003cp\u003e\u003cspan\u003eWhether you need someone to support your organization, get behind your idea, or get excited about following your lead, refining your storytelling skills can help. In this online course, you'll learn how to shape your idea into a story. You’ll create a story brief, iterate and evolve your story through prototyping and gathering feedback, and hone your tone and style. Get storytelling tips from IDEO practitioners and gain tools and techniques that will help you bring your vision to life and create stories that influence and inspire.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGain a framework that will help you develop and hone your story.\u003c\/li\u003e\n\u003cli\u003eUnderstand your audience, their needs, and what you’re trying to achieve with your big idea.\u003c\/li\u003e\n\u003cli\u003eCreate a prototype of your story that will help you shape it, share it with others, and make it more powerful.\u003c\/li\u003e\n\u003cli\u003eIncrease your ability to engage and inspire others through the development of tone and style.\u003c\/li\u003e\n\u003cli\u003eCraft a story that brings your vision to life and motivates others toward action.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","flags":{"bonusMessage":false},"schedule":{"duration":"5 Weeks","download":{"syllabus":"b4babbd0-89f3-45ed-b061-40f1c2d21a37"},"time":"4 Hours\/Week","runs":[{"start":"2022-9-29","end":"2022-11-6","endDisplay":"2022-10-7"},{"start":"2022-11-10","end":"2022-12-18","endDisplay":"2022-11-18"},{"start":"2023-1-19","end":"2023-2-26","endDisplay":"2023-1-27"},{"start":"2023-3-2","end":"2023-4-9","endDisplay":"2023-3-10"},{"start":"2023-4-13","end":"2023-5-21","endDisplay":"2023-4-21"},{"start":"2023-5-25","end":"2023-7-2","endDisplay":"2023-6-2"},{"start":"2023-7-6","end":"2023-8-13","endDisplay":"2023-7-14"},{"start":"2023-8-17","end":"2023-9-24","endDisplay":"2023-8-25"},{"start":"2023-9-28","end":"2023-11-5","endDisplay":"2023-10-6"},{"start":"2023-11-9","end":"2023-12-17","endDisplay":"2023-11-17"},{"start":"2024-01-18","end":"2024-02-25","endDisplay":"2024-01-26"},{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"heading":"Week 1: Introduction","icon":"icon-introduction.svg","description":"Get a brief course overview, explore the science of storytelling, and choose your story theme.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","icon":"icon-play.svg","text":"The Power of Storytelling","src":"k90ykc21ou"}]},{"heading":"4 Video Lessons","items":[{"type":"video","icon":"icon-play.svg","text":"How this Course Works—Your learning road map","src":"x35ii1nchi"},{"type":"video","icon":"icon-play.svg","text":"The Power of Storytelling—Motivate people toward change","src":"bxq8bliu5r"},{"type":"video","icon":"icon-play.svg","text":"The Science of Storytelling—What makes stories stick","src":"k3bjvzpoj6"},{"type":"video","icon":"icon-play.svg","text":"Meet Your Instructor—Jenn Maer","src":"qzrqgr3mzp"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eIdentify the Story You Want to Tell:\u003c\/b\u003e Choose a theme and a related story you want to tell. These will provide you with the basic building blocks for your work throughout the course."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"Think about the challenges in your work today. What's one way storytelling can help you address them?"},{"type":"paragraph","text":"Think back to a time when a story really moved you. What made the story powerful?"}]}]},{"heading":"Week 2: Develop Your Blueprint","icon":"icon-storytelling-blueprint.svg","description":"Zero in on your audience, their needs, and the most powerful way to format your story.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eThe Brief—Know thy audience\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Big Idea—Focus is key\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Medium—Ways to convey your story\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eDevelop Your Blueprint:\u003c\/b\u003e Now that you've chosen your story topic, think about your audience, their needs, and the best way to tell them your story."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"Think of a time you empathized with another person or group of people. How did empathizing impact you? What insights did you gather once you stepped into someone else's shoes?"},{"type":"paragraph","text":"As you crystallized what you wanted to say into a brief and big idea, what challenges did you face? What felt uncomfortable? What felt right?"}]}]},{"heading":"Week 3: Build Storytelling Prototypes","icon":"icon-storytelling-storytelling.svg","description":"Get your story out of your head and into the hands (and minds) of others for feedback.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eBuild Storytelling Prototypes—Creative ways to battle the blank page\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eWays to Prototype \u0026 Build your Story—Low-risk ways to share your story\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eInvite Feedback to Strengthen Your Story—Iterate, iterate, iterate\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003ePrototype Your Story:\u003c\/b\u003e Now it's time to prototype your story. This helps us get our ideas out of our heads and into the world. Follow our three steps: build, share, and reflect."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"Tell us about a time you learned from an early failure. How did that failure help you move forward?"},{"type":"paragraph","text":"Who's your hero or heroine? What made you look up to that person? How did his or her values shape who you are today?"},{"type":"paragraph","text":"In a few sentences, tell us about prototyping your story. What challenges did you face? How did you overcome them?"}]}]},{"heading":"Week 4: Design for Impact","icon":"icon-storytelling-impact.svg","description":"Increase your ability to engage and inspire others through the development of tone, style, and timing.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eSetting the Right Tone—Why tone is everything\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eLearn from a Presentation that Falls Flat—What not to do\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eLearn from a Presentation that Moves You—An invitation to imagine\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003e6 Tips for Story Impact—From good to great\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eIterate Your Story:\u003c\/b\u003e Choose two of our 6 tips for story impact to enhance your story and make it more compelling."}]},{"heading":"5 Discussions","items":[{"type":"paragraph","text":"Share a video or article where you think tone strongly influenced how the story was told. What qualities or attitude did the tone convey? How did tone impact the way you received the story?"},{"type":"paragraph","text":"Share one of your letters with the community. What are your talking points? What feeling did you want to inspire in the recipient?"},{"type":"paragraph","text":"What did you notice about the presentation that fell flat? What tone-related adjustments would have made it better?"},{"type":"paragraph","text":"What was different about the second presentation? Did it motivate you? Compare and contrast the two presentations."},{"type":"paragraph","text":"Think back to where you started—is there anything that surprised you regarding how your story has changed over time? Did you have any \"a-ha!\" moments?"}]}]},{"heading":"Week 5: Conclusion","icon":"icon-conclusion.svg","description":"Get advice from Jenn on practicing and perfecting your storytelling skills, and bring your story to life using the style, tone, and a medium of your choosing.","sections":[{"heading":"1 Video Lesson","items":[{"type":"bullet","text":"\u003ci\u003eCourse Conclusion—Go create impact\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"bullet","text":"\u003cb\u003eFinal Project:\u003c\/b\u003e Bring your story to life in your chosen medium and share with the community for feedback."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"Submit an artifact or video, using your own tone and style, declaring yourself a storyteller."},{"type":"paragraph","text":"What was the most revealing moment for you in the course? How will you apply what you've learned to a current challenge in your life or work?"}]}]}],"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"ina-jubert","author":{"firstName":"Ina","lastName":"Jubert","avatar":{"alt":"Ina Jubert","src":"avatar-ina-jubert.png"},"occupation":"Learning Architect","company":"Hewlett Packard Enterprise","location":"Boston, MA"},"text":"“I am absolutely thrilled with the result that I obtained with my work. The process helped me to truly hone in on the important elements of the story so that I could produce a result that is full of impact and completely aligned to the work I am doing.”"},{"handle":"denise-engel","author":{"firstName":"Denise","lastName":"Engel","avatar":{"alt":"Denise Engel","src":"avatar-denise-engel.png"},"occupation":"Manager, People Insights","company":"Dolby","location":"San Francisco, CA"},"text":"“I found the design and content so useful. As someone who spends her days in an office, I sometimes need refreshing outside influences to help think in different ways. This course was engaging and tactical. I walked away with real steps I can take to continue to get better.” "},{"handle":"marc-andre-singer","author":{"firstName":"Marc-Andre","lastName":"Singer","avatar":{"alt":"Marc-Andre Singer","src":"avatar-marc-andre-singer.png"},"occupation":"Founder \u0026 Managing Director","company":"FORSPIRE","location":"Zürich, Switzerland"},"text":"“It's an easy and engaging format to learn and practice new skills. To build, share, and get feedback makes it tangible and gives you a sense of what works and what doesn't.”"},{"handle":"dani-plumb","author":{"firstName":"Dani","lastName":"Plumb","avatar":{"alt":"Dani Plumb","src":"avatar-dani-plumb.png"},"occupation":"Video Content Specialist","company":"Quark Expeditions","location":"Toronto, Ontario, Canada"},"text":"“This course is more effective than other professional development courses I've taken because the coursework is fun and digestible. The lessons also take a reasonable amount of time to complete, which is perfect for any busy professional.”"}]},"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Storytelling for Influence is part of three certificate programs, including:","items":["communication-certificate","creative-leadership-certificate"]},"recommendations":["presentations-online-course","leading-for-creativity","cultivating-creative-collaboration"],"newsletter":{"heading":{"text":"Want to learn more about storytelling?","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"shortDescription":"Craft a narrative to motivate and inspire","hero":{"heading":{"color":"white"},"subheading":{"text":"Craft a narrative to motivate and inspire","color":"white"},"image":{"src":"hero-storytelling-for-influence.jpg","mobile":"hero-storytelling-for-influence-480.jpg","alt":"Storytelling for Influence - IDEO U Course"},"video":{"wistiaId":"ucllc2lcr3","text":"Preview Course","color":"white"}},"themes":["Narrative Creation","Story Prototyping","Audience Engagement"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":4546435907668,"title":"Business Innovation Certificate","handle":"business-innovation-certificate","description":"\u003csection\u003e\n\u003cp\u003eLearn an accessible and actionable process to do the work of innovation, no matter your role or industry. This process helps you imagine new strategic possibilities, quickly and inexpensively test to de-risk these possibilities, and build compelling business cases to grow confidence and consensus.\u003c\/p\u003e\n\u003cp\u003eIn this program, you’ll learn how to merge creative thinking with analytical rigor, develop ways to grow influence around your ideas, and get to bold, new products and services faster—all while staying tightly aligned with the needs of your customers and the realities of your business or organization. Whether you work in business, government, education, or nonprofit, this certificate will help you drive and follow through on innovative initiatives.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn a process to make strategic choices centered on both the needs of your customers as well as your business or organization. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFollow repeatable steps to imagine and test strategic initiatives that combine analytical rigor and creativity, and equip you with confidence to move these initiatives forward. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGain techniques to quickly develop, test, and iterate parts of a business model (value proposition, revenue model, and channel) to make new programs, products, and services that are grounded in what people really want.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply methods from design thinking (such as brainstorming, prototyping, and iteration) to business modeling and strategy. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGrow your skills and confidence to undertake, plan, and lead day-to-day strategic efforts, as well as broad wide-scale innovation initiatives. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2020-03-18T09:46:12-07:00","created_at":"2020-03-18T09:56:09-07:00","vendor":"IDEO U","type":"Certificate Program","tags":["Innovation"],"price":159800,"price_min":159800,"price_max":159800,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":32007851868244,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"business-innovation-certificate","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Business Innovation Certificate","public_title":null,"options":["Default Title"],"price":159800,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-business-innovation-certificate-zoom.png?v=1613786913"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-business-innovation-certificate-zoom.png?v=1613786913","options":["Title"],"media":[{"alt":"Business Innovation - IDEO U Certificate","id":15645463543994,"position":1,"preview_image":{"aspect_ratio":1.605,"height":337,"width":541,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-business-innovation-certificate-zoom.png?v=1613786913"},"aspect_ratio":1.605,"height":337,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-business-innovation-certificate-zoom.png?v=1613786913","width":541}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eLearn an accessible and actionable process to do the work of innovation, no matter your role or industry. This process helps you imagine new strategic possibilities, quickly and inexpensively test to de-risk these possibilities, and build compelling business cases to grow confidence and consensus.\u003c\/p\u003e\n\u003cp\u003eIn this program, you’ll learn how to merge creative thinking with analytical rigor, develop ways to grow influence around your ideas, and get to bold, new products and services faster—all while staying tightly aligned with the needs of your customers and the realities of your business or organization. Whether you work in business, government, education, or nonprofit, this certificate will help you drive and follow through on innovative initiatives.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn a process to make strategic choices centered on both the needs of your customers as well as your business or organization. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFollow repeatable steps to imagine and test strategic initiatives that combine analytical rigor and creativity, and equip you with confidence to move these initiatives forward. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGain techniques to quickly develop, test, and iterate parts of a business model (value proposition, revenue model, and channel) to make new programs, products, and services that are grounded in what people really want.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply methods from design thinking (such as brainstorming, prototyping, and iteration) to business modeling and strategy. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGrow your skills and confidence to undertake, plan, and lead day-to-day strategic efforts, as well as broad wide-scale innovation initiatives. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"certificate","schedule":{"download":{"syllabus":"7560d0ea-32f7-4ff7-9fcc-5339afe5397e"},"duration":"2-3 Months","time":"4 Hours\/Week"},"flags":{"bonusMessage":false},"courses":["designing-a-business","designing-strategy"],"format":"2 Online Cohort Courses","programFields":{"subheading":"While courses can be taken in any order, we recommend completing Designing Strategy first"},"program":[{"heading":"Take Designing Strategy","description":"","type":"courses","courses":["designing-strategy"]},{"heading":"Take Designing a Business","description":"","type":"courses","courses":["designing-a-business"]},{"heading":"Receive and Share Your Certificate","description":"After completing the two courses, you’ll receive your \u003cspan style=\"font-style:italic\"\u003eBusiness Innovation \u003c\/span\u003eCertificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and \u003cu\u003e\u003ca href=https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%22http%3A%2F%2Fcertificate.ideou.com%2F%22 target=_blank\u003esharing on LinkedIn.\u003c\/a\u003e\u003c\/u\u003e","type":"certificate","image":{"src":"certificate-bi.jpg","alt":"Your IDEO U Certificate in Business Innovation"}}],"faqs":[{"question":"Course Order","answer":"We recommend you take \u003cspan style=\"font-style:italic\"\u003eDesigning Strategy\u003c\/span\u003e first to learn how to surface the bigger challenge you’re facing, come up with possibilities to tackle it, and test to make a strategic choice. Then, take \u003cspan style=\"font-style:italic\"\u003eDesigning a Business\u003c\/span\u003e to learn how to efficiently brainstorm and prototype parts of any new business model that underpins your strategic initiatives.\u003cbr\/\u003e\u003cbr\/\u003eThis is only a recommended order. Some people prefer to take \u003cspan style=\"font-style:italic\"\u003eDesigning a Business\u003c\/span\u003e first because they are ready to work on building a business model or business case, and are looking for ways to test their assumptions early. We recommend that they come back to take \u003cspan style=\"font-style:italic\"\u003eDesigning Strategy\u003c\/span\u003e to help them learn a creative and grounded process to make tough choices that they will inevitably face along the way. \u003cbr\/\u003e\u003cbr\/\u003eBecause of the depth contained in these two courses, we do not recommend taking both courses at once. \n"},{"question":"I work at a (non-profit, school, government, startup, small business). Is this program right for me?","answer":"Short answer: yes. Though some of the frameworks and thinking in these courses are rooted in business, they’re still highly applicable to anyone who wants to drive innovative initiatives at work and grow ideas, confidence, and influence in their organization. In both \u003cspan style=\"font-style:italic\"\u003eDesigning Strategy\u003c\/span\u003e and \u003cspan style=\"font-style:italic\"\u003eDesigning a Business\u003c\/span\u003e, case studies, terms, and examples were created to help different individuals see themselves and their organizations in the work. "},{"question":"Completion Time","answer":"The program typically takes between 3-4 months to complete if courses are taken consecutively. However, there is no deadline for certificate completion."},{"question":"Certificate Requirements","answer":"If you’ve completed either \u003cspan style=\"font-style:italic\"\u003eDesigning Strategy\u003c\/span\u003e or \u003cspan style=\"font-style:italic\"\u003eDesigning a Business\u003c\/span\u003e as a part of another certificate program or on its own, it will count toward your certificate of completion."}],"journey":{"heading":"Certificate Program Requirements","image":{"alt":"","src":"certificate-journey-bi.jpg"}},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"carolina-barbosa","author":{"firstName":"Carolina","lastName":"Barbosa","avatar":{"alt":"Carolina Barbosa","src":"avatar-carolina-barbosa.png"},"occupation":"Service and Business Designer","company":"Accenture Interactive ","location":"Colombia"},"text":"“It's the best online course I've taken. The mentors on the videos made the theory very easy to understand, the feedback helps you improve what you learned, the workbook is simple and clear, and the cases were very practical. With this course, you learn a lot about strategy and have a lot of fun.”"},{"handle":"lizardo-hernandez","author":{"firstName":"Lizardo","lastName":"Hernandez","avatar":{"alt":"Lizardo Hernandez","src":"avatar-lizardo-hernandez.png"},"occupation":"Director Solutions Management","company":"Landis+Gyr","location":"Alpharetta, Georgia"},"text":"\"This course brought a new perspective to the traditional strategy building sessions. It will challenge old practitioners with concepts of seeking external validation prior to selecting a strategic choice.” "},{"handle":"zulaikha-rahman","author":{"firstName":"Zulaikha","lastName":"Rahman","avatar":{"alt":"Zulaikha Rahman","src":"avatar-zulaikha-rahman.png"},"occupation":"Founder \u0026 Principal Design Strategist","company":"Empathy Spark","location":"New Delhi, India"},"text":"“These courses build concepts that help us expand our thinking and focus on things that we probably weren't thinking before.”"},{"handle":"perla-montelongo","author":{"firstName":"Perla","lastName":"Montelongo","avatar":{"alt":"Perla Montelongo","src":"avatar-perla-montelongo.png"},"occupation":"Co-founder and Director","company":"Node Center for Curatorial Studies","location":"Berlin, Germany"},"text":"“I really like that videos are short but you can explore deeper through the suggested links. The most important aspect for me is how the course pushes us to put into practice what we’ve learned and then get feedback.”"}]},"proof":{"heading":"What’s Possible with Business Innovation","image":{"alt":"","src":"certificate-bi.jpg"}},"newsletter":{"heading":{"text":"Want to learn more about Business Innovation?","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"d023003dd2d0419847f2f483a10688633fde8634ad822ddf5ad455545cba7f98","background":{"color":"#F2F9F9"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"shortName":"Business Innovation Certificate","shortDescription":"Make strategic choices and turn ideas into reality","hero":{"heading":{"color":"white"},"subheading":{"text":"Make strategic choices and turn ideas into reality","color":"white"},"image":{"src":"hero-business-innovation-certificate.jpg","mobile":"hero-business-innovation-certificate-480.jpg","alt":"Business Innovation Certificate Program - IDEO U"},"video":{"wistiaId":"","text":"Watch Video","color":"#fff"}},"themes":["Strategy","Business Modeling","Prototyping"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":4411481129044,"title":"Impactful Presentations","handle":"presentations-online-course","description":"\u003csection\u003e\n\u003cp\u003eWhy do presentations often fail to have the impact we desire? One reason is that information alone will never move people. In this course, you’ll go beyond presenting just the facts and figures to craft compelling presentations that will motivate others, inspire action, and enable buy-in. By surfacing what matters to your audience, you’ll learn to create presentations that are both meaningful and memorable. Gain the confidence and skills it takes to shift the way people think, feel, and behave.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: While this course is not focused on the visual design of presentations, it does cover a few quick tips to get you started.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeliver presentations that spark a shift in beliefs, behaviors, and mindsets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eSequence and convey your information in a way that will create a meaningful journey for your audience.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eOpen hearts and minds by developing a trusted relationship with your audience.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply techniques to help people pay attention and remember the information you share.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePracticewith unique presentation methods in order to create an engaging experience for your audience. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-12-04T10:18:34-08:00","created_at":"2019-12-04T10:24:27-08:00","vendor":"IDEO U","type":"Cohort Course","tags":["Design Thinking","Power Skills"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31445313618004,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"presentations","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Impactful Presentations","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/impactful-presentations-thumbnail.jpg?v=1669076956"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/impactful-presentations-thumbnail.jpg?v=1669076956","options":["Title"],"media":[{"alt":"Impactful Presentations - IDEO U Course","id":25023868633274,"position":1,"preview_image":{"aspect_ratio":1.607,"height":336,"width":540,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/impactful-presentations-thumbnail.jpg?v=1669076956"},"aspect_ratio":1.607,"height":336,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/impactful-presentations-thumbnail.jpg?v=1669076956","width":540}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eWhy do presentations often fail to have the impact we desire? One reason is that information alone will never move people. In this course, you’ll go beyond presenting just the facts and figures to craft compelling presentations that will motivate others, inspire action, and enable buy-in. By surfacing what matters to your audience, you’ll learn to create presentations that are both meaningful and memorable. Gain the confidence and skills it takes to shift the way people think, feel, and behave.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: While this course is not focused on the visual design of presentations, it does cover a few quick tips to get you started.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeliver presentations that spark a shift in beliefs, behaviors, and mindsets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eSequence and convey your information in a way that will create a meaningful journey for your audience.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eOpen hearts and minds by developing a trusted relationship with your audience.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply techniques to help people pay attention and remember the information you share.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePracticewith unique presentation methods in order to create an engaging experience for your audience. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","schedule":{"download":{"syllabus":"7b784e1e-328e-4569-83f1-a6ae5f0245de"},"duration":"5 Weeks","time":"4 Hours\/Week","runs":[{"start":"2023-3-2","end":"2023-4-9","endDisplay":"2023-3-10"},{"start":"2023-5-25","end":"2023-7-2","endDisplay":"2023-6-2"},{"start":"2023-8-17","end":"2023-9-24","endDisplay":"2023-8-25"},{"start":"2024-1-18","end":"2024-2-25","endDisplay":"2024-1-26"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"newsletter":{"heading":{"text":"Want to learn more about Impactful Presentations?","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}},"platform":"NovoEd","syllabus":[{"heading":"Week 1: Introduction - Move Your Audience","icon":"","description":"Understand how information and emotion work together to create presentations that have the power to spark change and inspire new mindsets and behaviors. ","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"Messages That Spark Change—It’s not what you say, but how you say it"},{"type":"bullet","text":"Mentor Moment—Try something new"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"Choose Your Presentation—Choose the 10-15 minute presentation you’ll be workshopping throughout the course. Use an existing presentation or choose from one of our sample presentation prompts. Identify your audience, your starting assumptions for what you must do or include in this presentation, and the skills you most want to grow."},{"type":"paragraph","text":"\u003cem\u003eNote: For course assignments, you’ll need access to either Google Slides or Microsoft PowerPoint. There will be multiple opportunities to get feedback on your drafts along the way, though you are not required to give your presentation live to the class.\u003c\/em\u003e"}]}]},{"heading":"Week 2: Plan the Journey","icon":"","description":"Create a compelling arc through the information by combining your goals with audience needs. ","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"What’s the Point?—Identify the goal of your presentation"},{"type":"bullet","text":"It’s Not About You—Empathize with your audience"},{"type":"bullet","text":"Shape Your Story—Build emotional appeal and interest"},{"type":"bullet","text":"Mentor Moment—Start with emotion"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"Crafting Story Arcs—Identify the beats, or key moments, of your presentation. Build four potential sequences to determine the strongest organization of your content. Use your learnings from this exercise to iterate your Big Idea and the shift you want the audience to make. "}]}]},{"heading":"Week 3: Become the Guide","icon":"","description":"Develop a trusted connection with your audience that opens their hearts and minds to your message.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"Create a Connection—Bridge the divide between you and the audience"},{"type":"bullet","text":"Establish Your Credibility—Inspire trust and belief"},{"type":"bullet","text":"Keep It Human—Present as your authentic self"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"Design for Connection, Credibility, and Authenticity—Select different methods for building a connection, establishing credibility, and presenting authentically, and brainstorm how you might bring them to life. Think through the details of implementing these methods by experimenting. "}]}]},{"heading":"Week 4: Make it Memorable","icon":"","description":"Design your presentation to align with the way the brain focuses on and remembers information. ","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"Best Intentions; Bad Presentations—Avoid common presentation mistakes"},{"type":"bullet","text":"Make Patterns—Encourage understanding and retention"},{"type":"bullet","text":"Break Patterns—Shake things up to capture their attention"},{"type":"bullet","text":"Mentor Moment—Find the medium that fits your message"}]},{"heading":"2 Assignments","items":[{"type":"paragraph","text":"Create Pattern Breaks—Brainstorm ways to break patterns using physical space, the senses, and audience interactivity. Build experiments to further explore your ideas. "},{"type":"paragraph","text":"Build a Storyboard—Use the feedback and insights from the first three assignments to create a storyboard for your presentation. Identify opportunities to engage, or re-engage, the audience, and consider the holistic journey through your content. Start a visual mood board to guide design decisions."}]}]},{"heading":"Week 5: Conclusion - Look Ahead","icon":"","description":"The end of the presentation is the beginning. Learn how to end presentations in a way that gives the ideas within them room to grow and evolve. ","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"Bringing It All Together—A Presentation Case Study"},{"type":"bullet","text":"Mentor Moment—Encouragement to explore "},{"type":"bullet","text":"The End Is The Beginning—Evolve your story and yourself"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"Presentation Finale—Design a meaningful ending and evolve the structure and flow of your presentation using insights from the feedback you’ve received. Craft a full second draft, diving more deeply into visual decisions and scripting key moments. Reflect on your experience over these five weeks to understand the skills and techniques you’ve gained and areas to continue growing."}]}]}],"testimonials":{"heading":"What Others Are Saying","items":[{"handle":"gerardo-hernandez","author":{"firstName":"Gerardo","lastName":"Hernandez","avatar":{"alt":"Gerardo Hernandez","src":"avatar-gerardo-h.png"},"occupation":"Senior Manager","company":"Big 4 Consultancy Firm","location":"Mexico City, Mexico"},"text":"“I've been delivering presentations my whole career, this course is game-changing for everything I knew. This course made me realize there are more creative ways to deliver a message.”"},{"handle":"meredith-jurek","author":{"firstName":"Meredith","lastName":"Jurek","avatar":{"alt":"Meredith Jurek","src":"avatar-meredith-j.png"},"occupation":"Marketing Consultant","company":"Storycore","location":"Minneapolis-St. Paul, MN"},"text":"“I had an aha moment when I realized that you need to focus on the shift you want your audience to make versus the content you want to say.”"},{"handle":"simone-wilson","author":{"firstName":"Simone","lastName":"Wilson","avatar":{"alt":"Simone Wilson ","src":"avatar-simone-w.png"},"occupation":"Vice President Market Strategy and Understanding","company":"Ipsos","location":"Toronto, Canada"},"text":"“Wonderful course on key elements that anyone should use to have a more memorable presentation prepared!”"},{"handle":"michael-jaff","author":{"firstName":"Dr. Michael Jaff","lastName":"Jaff","avatar":{"alt":"Michael Jaff","src":"avatar-michael-jaff.png"},"occupation":"Chief Medical Officer \u0026 VP","company":"Boston Scientific","location":"Boston, MA"},"text":"“Having spent my career presenting to varied audiences, there is no doubt that most presentations are too data-heavy and the audience is lost early on. There is no one better than IDEO colleagues Ann and Alex to provide novel and impactful skills to those who present for a living….or for anyone who just wants to get better at presentation. Not only will you learn great new skills, but you will have fun doing so!”"}]},"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Impactful Presentations is part of two certificate programs:","items":["communication-certificate","collaborative-leadership-certificate"]},"recommendations":["storytelling-for-influence","leading-for-creativity","cultivating-creative-collaboration"]} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"flag":"","shortDescription":"Craft human-centered presentations that connect, resonate, and inspire ","hero":{"heading":{"color":"white"},"subheading":{"text":"Craft human-centered presentations that connect, resonate, and inspire ","color":"white"},"image":{"src":"hero-impactful-presentations.jpg","mobile":"hero-impactful-presentations-475.jpg","alt":"Impactful Presentations - IDEO U Course"},"video":{"wistiaId":"qu0s1ygfdl","text":"Preview Course","color":"white"}},"themes":["Presenting","Storytelling","Audience Engagement"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661823639636,"title":"Foundations in Design Thinking Certificate","handle":"design-thinking-certificate","description":"\u003cdiv data-region=\"main\" data-shogun-variant-id=\"5e2a30fac5604f006c35f7ec\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"5e2a30fac5604f006c35f7e8\" data-shogun-page-id=\"5e2a30fac5604f006c35f7e9\" data-shogun-site-id=\"01eea6a8-7ab3-4a3a-a742-7d4528a8d8f7\" data-shogun-id=\"5e2a30fac5604f006c35f7e9\" class=\"shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-53cd2435-89b8-4659-9b82-772adeec1f14\"\u003e\n\u003csection\u003e\n\u003cp\u003eLearn and practice the core concepts of design thinking from IDEO—the company that has been honing the methods of a human-centered approach to business for over 40 years. We’ve designed this program to give you a foundational, practical understanding of the essential design thinking skills and mindsets.\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGain techniques to better understand the social, emotional, and physical needs of your customers. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply methods that will help you turn your customer needs into human-centered solutions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUse ideation techniques to quickly generate, develop, and test new ideas.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDe-risk your new ideas by gaining feedback through rapid prototypes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eShowcase your new skills through tangible, real-world project challenges, like an insights report or prototypes of products and services.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2019-09-03T13:51:45-07:00","created_at":"2019-07-19T16:11:34-07:00","vendor":"IDEO U","type":"Certificate Program","tags":["Design Thinking"],"price":159800,"price_min":159800,"price_max":159800,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767860555860,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"foundations-in-design-thinking-certificate","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Foundations in Design Thinking Certificate","public_title":null,"options":["Default Title"],"price":159800,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-foundations-in-design-thinking-certificate-zoom.png?v=1613786907"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-foundations-in-design-thinking-certificate-zoom.png?v=1613786907","options":["Title"],"media":[{"alt":"Foundations In Design Thinking - IDEO U Certificate","id":15645532258490,"position":1,"preview_image":{"aspect_ratio":1.605,"height":337,"width":541,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-foundations-in-design-thinking-certificate-zoom.png?v=1613786907"},"aspect_ratio":1.605,"height":337,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-foundations-in-design-thinking-certificate-zoom.png?v=1613786907","width":541}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv data-region=\"main\" data-shogun-variant-id=\"5e2a30fac5604f006c35f7ec\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"5e2a30fac5604f006c35f7e8\" data-shogun-page-id=\"5e2a30fac5604f006c35f7e9\" data-shogun-site-id=\"01eea6a8-7ab3-4a3a-a742-7d4528a8d8f7\" data-shogun-id=\"5e2a30fac5604f006c35f7e9\" class=\"shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-53cd2435-89b8-4659-9b82-772adeec1f14\"\u003e\n\u003csection\u003e\n\u003cp\u003eLearn and practice the core concepts of design thinking from IDEO—the company that has been honing the methods of a human-centered approach to business for over 40 years. We’ve designed this program to give you a foundational, practical understanding of the essential design thinking skills and mindsets.\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGain techniques to better understand the social, emotional, and physical needs of your customers. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply methods that will help you turn your customer needs into human-centered solutions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUse ideation techniques to quickly generate, develop, and test new ideas.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDe-risk your new ideas by gaining feedback through rapid prototypes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eShowcase your new skills through tangible, real-world project challenges, like an insights report or prototypes of products and services.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"certificate","schedule":{"download":{"syllabus":"86a77e27-25d6-4c71-823d-3632fad241aa"},"duration":"2-3 Months","time":"4 Hours\/Week"},"flags":{"bonusMessage":false},"courses":["insights-for-innovation","from-ideas-to-action"],"format":"2 Online Cohort Courses","programFields":{"subheading":"While courses can be taken in any order, we recommend completing Insights for Innovation first"},"program":[{"heading":"Take Insights for Innovation","description":"","type":"courses","courses":["insights-for-innovation",""]},{"heading":"Take From Ideas to Action","description":"","type":"courses","courses":["from-ideas-to-action",""]},{"heading":"Receive and Share Your Certificate","description":"After completing the two courses, you’ll receive your \u003cspan style=\"font-style:italic\"\u003eFoundations in Design Thinking\u003c\/span\u003e Certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and \u003cu\u003e\u003ca href=https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%22http%3A%2F%2Fcertificate.ideou.com%2F%22 target=_blank\u003esharing on LinkedIn.\u003c\/a\u003e\u003c\/u\u003e","type":"certificate","image":{"src":"certificate-foundations-in-design-thinking.jpg","alt":"Your IDEO U Certificate in Foundations in Design Thinking"}}],"faqs":[{"question":"Course Order","answer":"While courses can be taken in any order, we recommend completing \u003cspan style=\"font-style:italic\"\u003eInsights for Innovation\u003c\/span\u003e first."},{"question":"Completion Time","answer":"The program takes 2-3 months to complete if courses are taken consecutively. However, there is no deadline for certificate completion."}],"journey":{"heading":"Certificate Program Requirements","image":{"alt":"","src":"certificate-journey-fdt.jpg"}},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"brent-suhr","author":{"firstName":"Brent","lastName":"Suhr","avatar":{"alt":"Brent Suhr","src":"avatar-brent-suhr.png"},"occupation":"Service Design Implementation Partner","company":"Endeavour Foundation ","location":"Brisbane, Australia"},"text":"“The course is well-paced and allows you to connect with others who are also developing their design thinking skillsets. There are coaches to support you and give guidance throughout the course. The community aspect of the course is very helpful.”"},{"handle":"katharina-zeiner","author":{"firstName":"Katharina","lastName":"Zeiner","avatar":{"alt":"Katharina Zeiner","src":"avatar-katharina-zeiner.png"},"occupation":"Design Thinking Consultant","company":"Siemens","location":"Munich, Germany"},"text":"\"After taking the courses, I started working on small scale design thinking projects in academia. I’ve since transitioned into the industry and I’m working as a Design Thinking consultant now! I don’t think I would have been invited for the interview without the courses. They gave my CV an edge.” "},{"handle":"jim-singh","author":{"firstName":"Jim","lastName":"Singh","avatar":{"alt":"Jim Singh","src":"avatar-jim-singh.png"},"occupation":"Innovation \u0026 Agility","company":"Aerospace Company","location":"Los Angeles, CA"},"text":"“The progressive elaboration of the materials, weekly TA sessions, and the continued focus on bias to action have been most meaningful. If universities taught like IDEO, every college would be a Stanford!”"},{"handle":"sofia-lopez-nunez","author":{"firstName":"Sofia","lastName":"Lopez-Nunez","avatar":{"alt":"Sofia Lopez-Nunez","src":"avatar-sofia-nunez.png"},"occupation":"CFO for Latin America","company":"Caterpillar","location":"Panama City, Panama"},"text":"“I am a firm believer that today’s challenges require us to bring all of our creative capacity to the forefront. IDEO U has given me the opportunity to expand my perspectives, a space to network with like-minded individuals, and the tools to navigate these uncertain times.”"}]},"proof":{"heading":"What’s Possible with Design Thinking","image":{"alt":"","src":"certificate-fdt.jpg"},"points":[{"layout":"normal","subject":"Case Study","heading":"Designing a Network of Schools From the Ground Up","text":"IDEO redesigned the learning experience for a growing network of schools in order to meet the unmet education needs for the emerging middle class in Peru.","image":{"alt":"Innova Schools Case Study","src":"proof-point-innova-2.jpg"},"cta":{"label":"Learn More","link":"https:\/\/www.ideo.com\/case-study\/designing-a-school-system-from-the-ground-up","modal":{},"video":{"wistiaId":""}}},{"layout":"normal","subject":"Case Study","heading":"Growing an Online Pharmacy From Startup to Sale ","text":"IDEO helped PillPack build a venturing strategy for its prescription home-delivery system.","image":{"alt":"PillPack Case Study","src":"proof-point-pillpack-2.jpg"},"cta":{"label":"Learn More","link":"https:\/\/www.ideo.com\/case-study\/this-startup-revolutionized-an-industry-through-design","modal":{},"video":{"wistiaId":""}}}]},"newsletter":{"heading":{"text":"Want to get up to speed on design thinking?","color":"#fff"},"subheading":{"text":"Sign up to receive our 5-part introduction to design thinking email series.","color":"#fff"},"embedId":"d023003dd2d0419847f2f483a10688633fde8634ad822ddf5ad455545cba7f98","background":{"color":"#F2F9F9"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"shortName":"Foundations in Design Thinking","shortDescription":"Learn the core skills and mindsets of design thinking","hero":{"heading":{"color":"white"},"subheading":{"text":"Learn the core skills and mindsets of design thinking","color":"white"},"image":{"src":"hero-foundations-in-design-thinking-certificate.jpg","mobile":"hero-foundations-in-design-thinking-certificate-480.jpg","alt":"Foundations in Design Thinking Certificate Program - IDEO U"},"video":{"wistiaId":"","text":"Watch Video","color":"#fff"}},"themes":["Customer Insights","Interviewing","Brainstorming Techniques"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661817151572,"title":"Designing a Business","handle":"designing-a-business","description":"\u003csection\u003e\n\u003cp\u003eLearn how to make a business desirable for customers, financially viable for stakeholders, and feasible to build and deliver to the world.\u003c\/p\u003e\n\u003cp\u003eAt IDEO, instead of writing a static business plan, we design rapid prototypes to test and iterate business concepts. In this course, you’ll combine traditional business strategy with the methods and mindsets of design thinking and prototype three parts of a business—value proposition and offer, revenue model, and sales channel.\u003c\/p\u003e\n\u003cp\u003eWhether you’re working on new initiatives and ventures inside an existing business or organization, or you’re an entrepreneur ready to bring a startup to life, this course will help you de-risk your business ideas and craft a sustainable business model that is rooted in the people you wish to serve.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eRemove risk from creating new business models and get to product-market fit faster.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuild stronger, more innovative solutions that solve real needs for your customers.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePrototype and iterate components of your business model to unlock more value from an existing product or service.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDetermine which offer, revenue model, and sales channel will work for your business.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDraft a business blueprint to move your concept forward and get buy-in from others.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:09:06-07:00","created_at":"2019-07-19T16:09:07-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["Design Thinking","End: 2019-12-15","Innovation","Start: 2019-11-07"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767824707668,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"business","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Designing a Business","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/designing-a-business-thumbnail.jpg?v=1613768482"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/designing-a-business-thumbnail.jpg?v=1613768482","options":["Title"],"media":[{"alt":"Designing a Business - IDEO U Course","id":7835575615572,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/designing-a-business-thumbnail.jpg?v=1613768482"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/designing-a-business-thumbnail.jpg?v=1613768482","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eLearn how to make a business desirable for customers, financially viable for stakeholders, and feasible to build and deliver to the world.\u003c\/p\u003e\n\u003cp\u003eAt IDEO, instead of writing a static business plan, we design rapid prototypes to test and iterate business concepts. In this course, you’ll combine traditional business strategy with the methods and mindsets of design thinking and prototype three parts of a business—value proposition and offer, revenue model, and sales channel.\u003c\/p\u003e\n\u003cp\u003eWhether you’re working on new initiatives and ventures inside an existing business or organization, or you’re an entrepreneur ready to bring a startup to life, this course will help you de-risk your business ideas and craft a sustainable business model that is rooted in the people you wish to serve.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eRemove risk from creating new business models and get to product-market fit faster.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuild stronger, more innovative solutions that solve real needs for your customers.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePrototype and iterate components of your business model to unlock more value from an existing product or service.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDetermine which offer, revenue model, and sales channel will work for your business.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDraft a business blueprint to move your concept forward and get buy-in from others.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","flags":{"bonusMessage":false},"schedule":{"duration":"5 Weeks","download":{"syllabus":"a8dffcb8-980a-43c8-837d-fa9200da1923"},"time":"4 Hours\/Week","runs":[{"start":"2022-9-29","end":"2022-11-6","endDisplay":"2022-10-7"},{"start":"2022-11-10","end":"2022-12-18","endDisplay":"2022-11-18"},{"start":"2023-3-2","end":"2023-4-9","endDisplay":"2023-3-10"},{"start":"2023-5-25","end":"2023-7-2","endDisplay":"2023-6-2"},{"start":"2023-11-9","end":"2023-12-17","endDisplay":"2023-11-17"},{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"heading":"Week 1: Introduction","icon":"icon-introduction.svg","description":"Learn how you can use the principles of design thinking to reduce risk, test assumptions early, and build a business that truly meets the needs of the people you serve.","sections":[{"heading":"Watch: what does a business designer do?","items":[{"type":"video","text":"What Does a Business Designer Do?","icon":"icon-play.svg","src":"l3ldebbp25"}]},{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Designing a Business","icon":"icon-play.svg","src":"mjrf06z8lm"}]},{"heading":"3 Video Lessons","items":[{"type":"video","text":"Designing a Business—New ways to think","icon":"icon-play.svg","src":"s6i761d8fa"},{"type":"video","text":"The Business Blueprint—Visualizing the components of your business","icon":"icon-play.svg","src":"w33as6x470"},{"type":"video","text":"Prototyping Your Business—Answer big questions with small experiments","icon":"icon-play.svg","src":"gzykkvabs7"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eIdentify Your Business:\u003c\/b\u003e What’s the new business or business line that you want to work on? It could be something from your current role at your company, or an idea that you are hoping to start from scratch."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"What's a business that you really love? What makes it so special?"},{"type":"paragraph","text":"Got a favorite business framework that you like to use? Share with the group."},{"type":"paragraph","text":"What are some of the best prototypes you've seen, participated in, or heard about? What made them so special or memorable? "}]},{"heading":"Project Challenge:","items":[{"type":"paragraph","text":"To get the most out of this course, come prepared with a customer need and an idea for a new business, product, or service. It could be something from your current role or an idea you are hoping to start from scratch. You’ll develop this business idea as you move through the course. "}]}]},{"heading":"Week 2: Creating Value","icon":"icon-dab-create-value.svg","description":"Identify different forms of your value proposition that are insightful, unique, and targeted, and come up with an idea for a compelling product or service that ties closely to your value proposition.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eThe Value Proposition—Designing the essence of your business\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eWhat People Want—Prototyping an offer that stands out\u003c\/i\u003e"}]},{"heading":"2 Assignments","items":[{"type":"paragraph","text":"\u003cb\u003eCreating Value, Part 1:\u003c\/b\u003e Build a prototype of your value proposition and test with your customers."},{"type":"paragraph","text":"\u003cb\u003eCreating Value, Part 2:\u003c\/b\u003e Build a prototype of your offer and test with your customers."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"What's a company with a strong value proposition that you really love?"},{"type":"paragraph","text":"Have you ever encountered a product or service from a company that varied wildly from their value proposition? How did it make you feel?"}]}]},{"heading":"Week 3: Capturing Value","icon":"icon-dab-capture-value.svg","description":"Learn how your business's revenue model and price can be designed to provide even more value for your customers.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eCapturing Value—What revenue model is right for your business?\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eBuilding Revenue—Getting creative with revenue model and price\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eCapturing Value:\u003c\/b\u003e Build a prototype of your revenue model and price and collect evidence to help you further refine how and how much your customers will pay."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"What's one example of a product or service where price is being used to signal something about it's quality or availability? Is it working (are people buying it)? "},{"type":"paragraph","text":"What deep functional or emotional needs do you think people pay the most for? What's an example of a business that understands this well?"}]}]},{"heading":"Week 4: Delivering Value","icon":"icon-dab-deliver-value.svg","description":"Expand your thinking about the ways you can use channel to improve how your business delivers value.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eDesigning the Last Mile—Delivering value through the channel\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eGetting to ‘Yes’—New ways to think about your channel\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eDelivering Value:\u003c\/b\u003e Sketch a storyboard prototype that captures key moments around your channel, and collect evidence about which ideas most resonate with people."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"Think back to a time when you took real pleasure in the experience of buying a product or service. What made the experience delightful?"},{"type":"paragraph","text":"What do you think about when deciding whether or not to make a purchase? What tips you over the edge to 'yes?'"}]}]},{"heading":"Week 5: Conclusion","icon":"icon-conclusion.svg","description":"Get advice for iterating your business idea, and complete a Business Blueprint and narrative to plan the next steps for your business.","sections":[{"heading":"1 Video Lesson","items":[{"type":"bullet","text":"\u003ci\u003eParting Thoughts—Stay generative, focus on people\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eConclusion:\u003c\/b\u003e Update the narrative of your business and your Business Blueprint"}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"What's the one thing you'll take away from this course? Maybe it's a quote or piece of advice or framework. How will you use it to design your business? Or, how have you started to use it already?"}]}]}],"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Designing a Business is part of two certificate programs:","items":["business-innovation-certificate","advanced-design-thinking"]},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"niccii-kugler","author":{"firstName":"Niccii","lastName":"Kugler","avatar":{"alt":"Niccii Kugler","src":"avatar-niccii-kugler.png"},"occupation":"Founder","company":"Stride Collective Online Publishing","location":"New South Wales, Australia"},"text":"I found the IDEO U Designing a Business course to be very relevant and useful during the launch phase of my business and will continue to use the insights gained during the course as I develop and iterate the business moving forward. I have already recommended the course to one of my clients who has enrolled and will continue to recommend it."},{"handle":"steve","author":{"firstName":"Steve","lastName":"","avatar":{"alt":"Steve","src":"avatar-steve.png"},"occupation":"Managing Director","company":"Headfirst Group Ltd","location":"Hong Kong"},"text":"“Simple and elegant course, but powerful impact. Just being introduced to the business blueprint was an aha, and knowing that each piece is always a working prototype. More specifically, I had no idea that channels can be made into so much more (e.g. transforming the customer experience) than just something static.”"},{"handle":"valeria","author":{"firstName":"Valeria","lastName":"","avatar":{"alt":"Valeria","src":"avatar-valeria-araujo.png"},"occupation":"Sales Program Manager","company":"Bimbo","location":"Mexico, Mexico City"},"text":"“The course is carefully designed to make the learning experience easy to understand and practical. Also the community conversations are a valuable way of sharing knowledge, getting feedback, and networking.”"},{"handle":"Haley","author":{"firstName":"Haley","lastName":"","avatar":{"alt":"Haley","src":"avatar-haley.png"},"occupation":"Brand Manager","company":"Smucker Foods of Canada","location":"Toronto, Ontario, Canada"},"text":"“The videos were informative, short, factual, and applicable to real-world examples. All the material was memorable by using case study examples. The structure of the Assignments Workbook was a great process to follow and learn; you work through sections of the blueprint, make adjustments after each lesson, and then tie it all together in the end to make a refined business plan.”"}]},"recommendations":["designing-strategy","insights-for-innovation","storytelling-for-influence"],"newsletter":{"heading":{"text":"Want to learn more about Designing a Business? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}},"proof":{"heading":"Businesses Designed in Collaboration with IDEO","subheading":"IDEO has incubated many groundbreaking new businesses over the years, from healthcare to physical products and financial services. See the stories of these companies bringing innovative new businesses to life.","points":[{"layout":"normal","heading":"PillPack (Acquired by Amazon)","text":"Redefining and simplifying how customers engage with their pharmacy","image":{"alt":"PillPack","src":"proof-point-pillpack.jpg"},"cta":{"label":"Learn More","link":" https:\/\/www.ideo.com\/case-study\/this-startup-revolutionized-an-industry-through-design","modal":{},"video":{"wistiaId":""}}},{"layout":"normal","heading":"Sensis","text":"How a legacy phone book company reinvented itself","image":{"alt":"Innova Schools Case Study","src":"proof-point-sensis.jpg"},"cta":{"label":"Learn More","link":"https:\/\/www.ideo.com\/case-study\/how-a-legacy-phone-book-company-reinvented-itself","modal":{},"video":{"wistiaId":""}}},{"layout":"normal","heading":"Hunter Gatherer","text":"Building a new venture to restore trust in China's food system","image":{"alt":"Innova Schools Case Study","src":"proof-point-hunter-gatherer.jpg"},"cta":{"label":"Learn More","link":" https:\/\/www.ideo.com\/case-study\/building-a-new-venture-to-restore-trust-in-chinas-food-system","modal":{},"video":{"wistiaId":""}}}]}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"#fff"},"parent":{"color":"#fff"}},"flag":"","shortDescription":"Build and test new business ideas","hero":{"heading":{"color":"#fff"},"subheading":{"text":"Build and test new business ideas","color":"#fff"},"image":{"src":"hero-designing-a-business.jpg","mobile":"hero-designing-a-business-480.jpg","alt":"Designing a Business - IDEO U Course"},"video":{"wistiaId":"pp21fxlsgt","text":"Preview Course","color":"#fff"}},"themes":["Entrepreneurship","Business Strategy","Innovation"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661824393300,"title":"Hello Design Thinking","handle":"hello-design-thinking","description":"\u003csection\u003e\n\u003cp\u003eDevelop a common language and understanding of design thinking across your organization. This flexible, online experience introduces non-designers to the concepts of the design thinking process—a tried-and-tested approach to creative problem solving. Through activities and case studies with IDEO experts, learn how design thinking works and begin to apply these tools and processes to your own work. It's the first step in unlocking your creative potential.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablish a common language and repeatable process for creative problem solving.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eStart applying the methods and mindsets of design thinking to your work.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePractice the skills of design thinking through hands-on activities.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncrease your confidence in your creative abilities.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:11:54-07:00","created_at":"2019-07-19T16:11:54-07:00","vendor":"IDEO U","type":"Self-Paced Course","tags":["Design Thinking","End: YYYY-mm-dd","Start: YYYY-mm-dd"],"price":19900,"price_min":19900,"price_max":19900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767863734356,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"hello-design-thinking","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Hello Design Thinking","public_title":null,"options":["Default Title"],"price":19900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/Hello-Design-Thinking_Thumbnail.jpg?v=1574289693"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/Hello-Design-Thinking_Thumbnail.jpg?v=1574289693","options":["Title"],"media":[{"alt":"Hello Design Thinking Course from IDEO U","id":2008525209684,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/Hello-Design-Thinking_Thumbnail.jpg?v=1574289693"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/Hello-Design-Thinking_Thumbnail.jpg?v=1574289693","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eDevelop a common language and understanding of design thinking across your organization. This flexible, online experience introduces non-designers to the concepts of the design thinking process—a tried-and-tested approach to creative problem solving. Through activities and case studies with IDEO experts, learn how design thinking works and begin to apply these tools and processes to your own work. It's the first step in unlocking your creative potential.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablish a common language and repeatable process for creative problem solving.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eStart applying the methods and mindsets of design thinking to your work.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePractice the skills of design thinking through hands-on activities.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncrease your confidence in your creative abilities.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"self","platform":"Webflow","schedule":{"download":{"syllabus":"55f9219a-55b0-4d1c-8d9d-b1fc5ca98568"},"duration":"start anytime","time":"2-5 Hours"},"syllabus":[{"heading":"Introduction","icon":"","description":"Learn the four phases of design thinking, a process for creative problem solving.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Hello Design Thinking—A sneak peek of the course","icon":"icon-play.svg","src":"qrwz1d9xmf"}]},{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eWhy Design Thinking Matters Today\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eFour Phases: From Gathering Inspiration to Sharing the Story\u003c\/i\u003e"}]},{"heading":"1 Activity","items":[{"type":"paragraph","text":"Pick a Problem You Want to Solve"}]}]},{"heading":"Lesson 1: Gather Inspiration","icon":"","description":"Inspire new thinking and discover what people really need through observation.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eGather Inspiration\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMaking Change through Observation: The Problem\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMaking Change through Observation: The Solution\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eSix Tips for Observation from IDEO Design Director, Coe Leta Stafford\u003c\/i\u003e"}]},{"heading":"1 Activity","items":[{"type":"paragraph","text":"Observe Photos to Spark New Ways of Thinking"}]}]},{"heading":"Lesson 2: Generate Ideas","icon":"","description":"Use divergent thinking to push past the obvious and get to breakthrough solutions.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eGenerate Ideas\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eStretching Past the Obvious: The Problem\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eStretching Past the Obvious: The Solution\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Mash-Up\u003c\/i\u003e"}]},{"heading":"1 Activity","items":[{"type":"paragraph","text":"Spark Fresh Ideas from Unexpected Pairings"}]}]},{"heading":"Lesson 3: Make Ideas Tangible","icon":"","description":"Build rough prototypes to learn how to make ideas better.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eMake Ideas Tangible\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eSaving Lives Through Simplicity: The Problem\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eSaving Lives Through Simplicity: The Solution\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eSketching with David Kelley\u003c\/i\u003e"}]},{"heading":"1 Activity","items":[{"type":"paragraph","text":"Sketch to Think: Grab a Pen and Paper and Get Scrappy"}]}]},{"heading":"Lesson 4: Share the Story","icon":"","description":"Craft a human story to inspire others toward action.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eShare the Story\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eInspiring Design for the Future of Voting: The Problem\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eInspiring Design for the Future of Voting: The Solution\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003e4 Tips for Story Impact from IDEO Design Director, Jenn Maer\u003c\/i\u003e"}]},{"heading":"1 Activity","items":[{"type":"bullet","text":"Share Your Idea in a Story"}]}]},{"heading":"Conclusion","icon":"","description":"Closing Thoughts from David Kelley, IDEO Founder and Chairman","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eGaining Mastery through Practice\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eFarewell from David Kelley, IDEO Founder and Chairman\u003c\/i\u003e"}]}]}],"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Take your design thinking skills further with these certificate programs:","items":["design-thinking-certificate","advanced-design-thinking"]},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"michael-lee","author":{"firstName":"Michael","lastName":"Lee","avatar":{"alt":"Michael Lee","src":"avatar-michael-lee.png"},"occupation":"VP","company":"Balboa Advisory","location":""},"text":"“A wonderfully designed course with really insightful concepts. I actively took notes throughout. I come from a highly experienced management consulting background - I can recognize strong frameworks and ideas!”"},{"handle":"luisa-sivoli","author":{"firstName":"Luisa","lastName":"Sivoli","avatar":{"alt":"Luisa Sivoli","src":"avatar-luisa-sivoli.png"},"occupation":"Senior Designer","company":"P\u0026G","location":"São Paulo, Brazil"},"text":"“I've read a lot about Design Thinking but never before have I had such a simple and complete explanation with hands-on exercises to understand it in such a great way!”"},{"handle":"christine-w","author":{"firstName":"Christine","lastName":"W.","avatar":{"alt":"Christine W.","src":"avatar-christine-w.png"},"occupation":"Senior Program Manager","company":"Hao-shi Foundation","location":"Taipei City, Taiwan"},"text":"“IDEO U brings IDEO next to me, making it so much easier to introduce design thinking to others in my various companies. I don't feel lonely anymore as a design thinking practitioner and advocate.”"},{"handle":"monica-liggins-abrams","author":{"firstName":"Monica","lastName":"Liggins-Abrams","avatar":{"alt":"Monica Liggins-Abrams","src":"avatar-monica-liggins-abrams.png"},"occupation":"Director of Success","company":"Western Michigan University","location":"Kalamazoo, MI"},"text":"“The course was a great introduction. It was just the right amount of information to introduce the concept. The case studies and activities helped drive home the point of each phase that was introduced.”"}]},"recommendations":["from-ideas-to-action","insights-for-innovation","unlocking-creativity"],"takeaways":{"blocks":[{"heading":"Downloadable Workbook","text":"Receive a workbook with reflection questions, instructions for activities, and supplemental resources from the course."},{"heading":"Practical Activities","text":"Learn activities and mindsets you can practice on your own or with your team."},{"heading":"Certificate of Completion","text":"After completing the course, receive a certificate of completion."}],"images":[{"alt":"Deepen Your Learning","src":"deepen-your-learning-hello-design-thinking.jpg"}]},"newsletter":{"heading":{"text":"Want to get up to speed on design thinking?","color":"#fff"},"subheading":{"text":"Sign up to receive our 5-part introduction to design thinking email series.","color":"#fff"},"embedId":"d023003dd2d0419847f2f483a10688633fde8634ad822ddf5ad455545cba7f98","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"flag":"Introductory","shortDescription":"An introduction to the foundational concepts and tools of design thinking","hero":{"heading":{"color":"white"},"subheading":{"text":"An introduction to the foundational concepts and tools of design thinking","color":"white"},"video":{"wistiaId":"hit9n8tk4x","text":"Preview Course","color":"white"},"image":{"src":"hero-hello-design-thinking.jpg","mobile":"hero-hello-design-thinking-480.jpg","alt":"Hello Design Thinking - IDEO U Course"}},"themes":["Creative Problem Solving","Brainstorming","Prototyping"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":6623909347514,"title":"Leading Complex Projects","handle":"leading-complex-projects","description":"\u003csection\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen it comes to complex projects, unexpected challenges and changing timelines are expected. Great leaders embrace this complexity—they don’t try to control it. They understand that people—the team and stakeholders—are key to successful project outcomes. In this course, you’ll learn how to balance logic and intuition to guide others through the inevitable ups and downs of complex projects. Rather than learning traditional project management tools and tactics, you’ll gain tools for establishing team alignment and discovering what motivates and engages each of your team members so you can empower your team to deliver stronger outcomes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e*Note: This course does NOT teach you traditional project management tools and tactics. Instead, it focuses on project leadership and the strengths of your teammates so you can enhance the processes you already use.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cdiv data-transpose=\"cta-download-syllabus\" style=\"margin-top: 40px;\"\u003e\u003c\/div\u003e\n\u003ch5 style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eClarify the problem you’re tackling to uncover more effective solutions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMotivate the team to deliver stronger outcomes by using tools to develop a shared understanding and clearly defined purpose for the work.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTap into your intuition and your team’s intuition to make decisions when there is too much or too little information.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDesign for moments of alignment using different frameworks and activities to gain buy-in from the team and key stakeholders.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2021-04-21T11:10:24-07:00","created_at":"2021-04-20T16:38:38-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["Leadership","Power Skills"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":39557679251642,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"projects","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Leading Complex Projects","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/leading-complex-projects-thumbnail.jpg?v=1619809823"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/leading-complex-projects-thumbnail.jpg?v=1619809823","options":["Title"],"media":[{"alt":"Leading Complex Projects - IDEO U Course","id":20710942769338,"position":1,"preview_image":{"aspect_ratio":1.6,"height":225,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/leading-complex-projects-thumbnail.jpg?v=1619809823"},"aspect_ratio":1.6,"height":225,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/leading-complex-projects-thumbnail.jpg?v=1619809823","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen it comes to complex projects, unexpected challenges and changing timelines are expected. Great leaders embrace this complexity—they don’t try to control it. They understand that people—the team and stakeholders—are key to successful project outcomes. In this course, you’ll learn how to balance logic and intuition to guide others through the inevitable ups and downs of complex projects. Rather than learning traditional project management tools and tactics, you’ll gain tools for establishing team alignment and discovering what motivates and engages each of your team members so you can empower your team to deliver stronger outcomes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e*Note: This course does NOT teach you traditional project management tools and tactics. Instead, it focuses on project leadership and the strengths of your teammates so you can enhance the processes you already use.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cdiv data-transpose=\"cta-download-syllabus\" style=\"margin-top: 40px;\"\u003e\u003c\/div\u003e\n\u003ch5 style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eClarify the problem you’re tackling to uncover more effective solutions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMotivate the team to deliver stronger outcomes by using tools to develop a shared understanding and clearly defined purpose for the work.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTap into your intuition and your team’s intuition to make decisions when there is too much or too little information.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDesign for moments of alignment using different frameworks and activities to gain buy-in from the team and key stakeholders.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","flags":{"bonusMessage":false},"schedule":{"duration":"5 Weeks","download":{"syllabus":""},"time":"4 Hours\/Week","runs":[{"start":"2022-9-29","end":"2022-11-6","endDisplay":"2022-10-7"},{"start":"2023-1-19","end":"2023-2-26","endDisplay":"2023-1-27"},{"start":"2023-4-13","end":"2023-5-21","endDisplay":"2023-4-21"},{"start":"2023-7-6","end":"2023-8-13","endDisplay":"2023-7-14"},{"start":"2023-9-28","end":"2023-11-5","endDisplay":"2023-10-6"},{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"heading":"Week 1: Introduction - Explore Complexity","icon":"icon-introduction.svg","description":"Understand the unique mindset and behavior shifts needed to successfully lead a complex project, and how this course will help you build a flexible and adaptable project leadership toolkit.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Leading Complex Projects — A sneak peek of the course","icon":"icon-play.svg","src":"t48oovzf10"}]},{"heading":"1 Video Lesson","items":[{"type":"paragraph","text":"\u003ci\u003eComplex Project Leadership — Guiding both the work and the team\u003c\/i\u003e","icon":"","src":""}]},{"heading":"1 Meditation","items":[{"type":"paragraph","text":"\u003cb\u003eDevelop Awareness of Your Intuition:\u003c\/b\u003e In this meditation, you will explore the associations you have to intuition and start to cultivate your intuitive abilities through focused attention and awareness."}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eVisualize a Complex Project:\u003c\/b\u003e When you see or hear the words “complex project”, visualize what comes to mind and describe what it means to you."}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"\u003cb\u003eThe Feeling of Complexity:\u003c\/b\u003e Recall a time when things got complex on a project you were working on. How did it make you feel? "}]}]},{"heading":"Week 2: Enable Outcomes","icon":"icon-enable-outcomes.svg","description":"Create the conditions for stronger outcomes to emerge by developing a clear purpose for the work and activating the intrinsic motivation of individuals.","sections":[{"heading":"5 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eArticulate the Why — Defining the purpose of the project\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMentor Moment — The importance of naming the project\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Power of Simplicity — Guiding principles and their benefits\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eLeading Through Generosity — Strategies for motivating others\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Project of Self — Becoming a more self-aware project leader\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eCraft Your Project Purpose Statement:\u003c\/b\u003e In this assignment, we’ll guide you through the steps to understand and define your project’s underlying need, intended audience, and desired impact, and synthesize them into a simple and concise statement of purpose."}]},{"heading":"5 Discussions","items":[{"type":"paragraph","text":"\u003cb\u003eThe Importance of Purpose:\u003c\/b\u003e Think back to a personal or professional project where you assumed you knew the purpose but later learned that your assumption may have been off the mark. What impact did this have on you and the outcomes of the work?"},{"type":"paragraph","text":"\u003cb\u003eThe Name Game:\u003c\/b\u003e What surprises you about Shuya’s opinion on naming projects, and what feels most helpful about the tips she’s shared?"},{"type":"paragraph","text":"\u003cb\u003eGuiding Principles:\u003c\/b\u003e If you already use some form of guiding principles in your work, what impact did they have on a past or present project? If you don't currently use them, what opportunities do you have for crafting guiding principles, either individually or collectively?"},{"type":"paragraph","text":"\u003cb\u003eEmotional Triggers:\u003c\/b\u003e What was the last strong emotion that surfaced for you at work? Describe the circ*mstances and the behaviors you adopted in response. How might you react to this same situation or emotion in the future?"},{"type":"paragraph","text":"\u003cb\u003eA Personal Connection:\u003c\/b\u003e When was a time someone identified a personal passion or interest in you and created an opportunity for you to connect that with your work? What impact did it have on you and the outcomes of the work?"}]}]},{"heading":"Week 3: Design Alignment","icon":"icon-design-alignment.svg","description":"Move the project forward by integrating individual perspectives into collective understanding and shared meaning.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eA Systems View — Mapping and visualizing the project network\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMentor Moment — Understanding different mental models\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eCollective Communication Techniques — Building a shared understanding\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eFrom Obstacle to Advantage — Tips for utilizing disagreement\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eMap the Project System:\u003c\/b\u003e In this assignment, you will create a systems map of your project that visualizes each stakeholder and the exchanges of information between them. You will use this map to spot opportunities to improve or repair alignment."}]},{"heading":"4 Discussions","items":[{"type":"paragraph","text":"\u003cb\u003eAligning Stakeholders:\u003c\/b\u003e Think about a project you worked on that involved a lot of stakeholders with different perspectives. How did you try to create alignment and bring people along? "},{"type":"paragraph","text":"\u003cb\u003eMental Models That Differ from Our Own\u003c\/b\u003e When we encounter a mental model that differs from ours, often our natural reaction is to assume the other person is wrong or misinformed. How do you commonly respond to a different mental model, and how would you like to respond differently going forward?"},{"type":"paragraph","text":"\u003cb\u003eCollective Knowing:\u003c\/b\u003e We’ve shared a few ways to create collective knowing through group communication. Choose one technique you’ve used before. How did it go? "},{"type":"paragraph","text":"\u003cb\u003eSeparate the Person from the Behavior:\u003c\/b\u003e We have a tendency to label behaviors, but when we label someone as a naysayer, we communicate and assume that they are always that way. We see it as a situation of them versus us. Reflect on a time when you were the dissenting voice or you wanted to be, but couldn’t share your thoughts. How did that feel? How were others helpful to you or harmful in that moment?"}]}]},{"heading":"Week 4: Leverage Intuition","icon":"icon-leverage-intuition.svg","description":"Find direction and take action when there is too much or too little information by balancing rational and intuitive thinking.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eBeyond Reason — The value of intuition in complex situations\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eSensing Opportunities — Strategies for surfacing intuition\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eGot a Hunch, Now What? — Methods for testing your intuition\u003c\/i\u003e"}]},{"heading":"1 Meditation","items":[{"type":"paragraph","text":"\u003cb\u003eInvestigate Your Intuition:\u003c\/b\u003e In this meditation, you will explore your reactions and responses around an intuition to determine if what you are experiencing is a genuine intuition or a bias, assumption, or strong emotion."}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eAnalyze Your Intuition:\u003c\/b\u003e Our intuitions can be a valuable source of information when we need to make decisions, solve problems, or foresee conditions. In this assignment, you will practice surfacing and analyzing your intuitions to identify patterns and insights."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"\u003cb\u003eIntuition In Your Own Words:\u003c\/b\u003e What is intuition to you? Have you ever had an intuition that turned out to be right? Describe what happened and what you learned from the experience."},{"type":"paragraph","text":"\u003cb\u003eWelcome Intuition:\u003c\/b\u003e Look across the seven strategies for surfacing intuition. Have you tried one of them before? What was the challenge you were facing and the result of using this strategy?"},{"type":"paragraph","text":"\u003cb\u003eWhen Intuition Misleads:\u003c\/b\u003e Think about a time when you acted on an intuition without thinking—and your intuition led you astray. Was there an underlying assumption, emotion, or bias that clouded your judgment? What happened and what did you learn from the experience?"}]}]},{"heading":"Week 5: Conclusion - Build Resilience","icon":"icon-conclusion.svg","description":"Use the mindsets, behaviors, and tools for navigating complex situations in projects and apply them to other areas of your life.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eBeyond the Project — How genuine relationships elevate outcomes\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Most Complex Project of All — Applying lessons from projects to everyday life\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eMake a Plan:\u003c\/b\u003e Reflect on what you have learned about yourself as a project leader along this journey, and make a plan for how you will continue to apply the mindsets and tools for leading complex projects."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"\u003cb\u003eRelationships and Resilience:\u003c\/b\u003e Nothing builds our resilience more than relationships. How do you personally foster meaningful relationships with people in your projects?"},{"type":"paragraph","text":"\u003cb\u003eLife Lessons:\u003c\/b\u003e Recall a time when you faced uncertainty in your own life outside of work. How did you navigate the situation and what was the outcome?"}]}]}],"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Leading Complex Projects is part of a certificate program:","items":["change-leadership-certificate"]},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"michele-robinson","author":{"firstName":"Michèle","lastName":"Robinson","avatar":{"alt":"Michèle Robinson","src":"avatar-michele-robinson.png"},"occupation":"Head of Product","company":"Braindate","location":"Montreal, Canada"},"text":"“I was blown away from the diversity of instructional methods used. I absolutely loved the workbook and accompanying content. The activities and assignments were so well designed for pushing me to learn new things in a way that felt approachable despite requiring deep thought and perspective shifts.” "},{"handle":"jessica-weiland","author":{"firstName":"Jessica","lastName":"Weiland","avatar":{"alt":"Jessica Weiland","src":"avatar-jessica-weiland.png"},"occupation":"Project\/Process Manager","company":"Royal Canin","location":"St. Louis, MO"},"text":"“I really enjoyed this course. A lot of times you take trainings that you can't really bring back to your company and implement. This is the first course within my 13.5 year career that was 100% relatable to my company.” "},{"handle":"kiah-shapiro","author":{"firstName":"Kiah","lastName":"Shapiro","avatar":{"alt":"Kiah Shapiro","src":"avatar-kiah-shapiro.png"},"occupation":"Chief of Staff","company":"Luci Creative","location":"Chicago, IL"},"text":"“I found this course extremely helpful in getting foundational ideas about leadership into my mind, behavior, and vernacular. The insight I gained in the first IDEO U course I took are with me today 3 years later. Ensuring you have the time and bandwidth to focus on learning is critical to the success of these courses.” "},{"handle":"jessie-lueck","author":{"firstName":"Jessie","lastName":"Lueck","avatar":{"alt":"Jessie Lueck","src":"avatar-jessie-lueck.png"},"occupation":"Senior L\u0026D Partner","company":"Hallmark","location":"Missoula, MT"},"text":"“The lessons are fresh and robust with tangible ways to apply the lessons to your everyday. The content doesn't feel like the same stuffy lessons you find elsewhere.” "}]},"recommendations":["cultivating-creative-collaboration","designing-for-change","from-superpowers-to-great-teams"],"newsletter":{"heading":{"text":"Want to learn more about Leading Complex Projects? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"flag":"","shortDescription":"An adaptable approach to deliver stronger outcomes in changing conditions","hero":{"heading":{"color":"white"},"subheading":{"text":"An adaptable approach to deliver stronger outcomes in changing conditions","color":"white"},"image":{"src":"hero-leading-complex-projects.jpg","mobile":"hero-leading-complex-projects-480.jpg","alt":"Leading Complex Projects - IDEO U Course"},"video":{"wistiaId":"fe5akep71z","text":"Preview Course","color":"white"}},"themes":["Project Leadership ","Purpose","Decision Making"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661817577556,"title":"Insights for Innovation","handle":"insights-for-innovation","description":"\u003csection\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eInsights for Innovation\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is at the heart of what IDEO is known for—human-centered design. This 5-week course, an in-depth focus on the first phase of design thinking, will ground you in the needs of the people you’re creating for. Develop empathy for your customers and surface insights for creating products and services they want and need.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-transpose=\"cta-download-syllabus\" style=\"margin-top: 40px;\"\u003e\u003c\/div\u003e\n\u003ch5 style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBetter understand the social, emotional, and behavioral needs of your customers.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDevelop ideas for innovative products and services by keeping your customer needs at the center of the development process.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUncover deeper insights by planning and conducting great customer interviews.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eInspire others through a well-crafted narrative about the insights you surfaced.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:09:18-07:00","created_at":"2019-07-19T16:09:19-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["Design Thinking","End: 2019-11-03","Innovation","Power Skills","Start: 2019-09-26"],"price":69900,"price_min":69900,"price_max":69900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767826280532,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"insights","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Insights for Innovation","public_title":null,"options":["Default Title"],"price":69900,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/insights-for-innovation-thumbnail.jpg?v=1669076796"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/insights-for-innovation-thumbnail.jpg?v=1669076796","options":["Title"],"media":[{"alt":"Insights for Innovation-IDEO U Course","id":25023855231162,"position":1,"preview_image":{"aspect_ratio":1.607,"height":336,"width":540,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/insights-for-innovation-thumbnail.jpg?v=1669076796"},"aspect_ratio":1.607,"height":336,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/insights-for-innovation-thumbnail.jpg?v=1669076796","width":540}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eInsights for Innovation\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is at the heart of what IDEO is known for—human-centered design. This 5-week course, an in-depth focus on the first phase of design thinking, will ground you in the needs of the people you’re creating for. Develop empathy for your customers and surface insights for creating products and services they want and need.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-transpose=\"cta-download-syllabus\" style=\"margin-top: 40px;\"\u003e\u003c\/div\u003e\n\u003ch5 style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBetter understand the social, emotional, and behavioral needs of your customers.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDevelop ideas for innovative products and services by keeping your customer needs at the center of the development process.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUncover deeper insights by planning and conducting great customer interviews.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eInspire others through a well-crafted narrative about the insights you surfaced.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","flags":{"bonusMessage":false},"schedule":{"duration":"5 Weeks","download":{"syllabus":"f7522d4d-267c-46a8-81b4-97cc4afb1871"},"time":"4 Hours\/Week","runs":[{"start":"2022-9-29","end":"2022-11-6","endDisplay":"2022-10-7"},{"start":"2022-11-10","end":"2022-12-18","endDisplay":"2022-11-18"},{"start":"2023-1-19","end":"2023-2-26","endDisplay":"2023-1-27"},{"start":"2023-3-2","end":"2023-4-9","endDisplay":"2023-3-10"},{"start":"2023-4-13","end":"2023-5-21","endDisplay":"2023-4-21"},{"start":"2023-5-25","end":"2023-7-2","endDisplay":"2023-6-2"},{"start":"2023-7-6","end":"2023-8-13","endDisplay":"2023-7-14"},{"start":"2023-8-17","end":"2023-9-24","endDisplay":"2023-8-25"},{"start":"2023-9-28","end":"2023-11-5","endDisplay":"2023-10-6"},{"start":"2023-11-9","end":"2023-12-17","endDisplay":"2023-11-17"},{"start":"2024-01-18","end":"2024-02-25","endDisplay":"2024-01-26"},{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"icon":"icon-introduction.svg","description":"In this lesson, you'll get a brief overview of the course, be introduced to IDEO's approach to innovation, explore the power of insights, and choose your project challenge from a list of five options.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Insights for Innovation—A taste of the learning experience","icon":"icon-play.svg","src":"6dxtn2o5r5"}]},{"items":[{"type":"video","text":"Insights Fuel Innovation—Why seeing with new eyes matters","icon":"icon-play.svg","src":"mc0vpzbh48"},{"type":"","text":"","icon":"","src":""},{"type":"video","text":"Introducing the Project Challenge —Learning by doing through a project","icon":"icon-play.svg","src":"hkh2m7ku2m"},{"type":"video","text":"Assessing Your Progress—How creatively confident are you?","icon":"icon-play.svg","src":"551crkrqxg"},{"type":"video","text":"About Your Instructors: Coe Leta Stafford \u0026 Jane Fulton Suri","icon":"icon-play.svg","src":"5hc2g3kv9e"}],"heading":"4 Video Lessons"},{"items":[{"type":"paragraph","text":"\u003cb\u003eChoose Your Challenge:\u003c\/b\u003e We’ve crafted a series of project challenges for you to choose from, all designed to be the right size and scope for this course. You'll practice your selected challenge during the course and later you can bring your learning into your own work."}],"heading":"1 Assignment"},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"How might seeing with fresh eyes help shape the way you, your team, and organization works?"},{"type":"paragraph","text":"Everyone’s creative journey is different. How do you rate your own creative confidence?"}]}],"heading":"Introduction"},{"icon":"icon-insights-observe.svg","description":"Observing is listening with your eyes. In this lesson, you'll discover how to observe others and unlock your curiosity.","sections":[{"items":[{"type":"bullet","text":"\u003ci\u003ePractice Observing\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eGetting Curious—What’s in your bag?\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003ePractice Interpreting—Part 1: Whose life?\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eSee what an Expert Sees—Part 2: Whose life?\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eCompare an Observation to an Interview—Part 3: Whose life?\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003e6 Tips for Observing—What to look for in the real world\u003c\/i\u003e"}],"heading":"6 Video Lessons"},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003ePractice Observing:\u003c\/b\u003e Get out in the world and start observing your target audience and their behaviors."}]},{"heading":"6 Discussions","items":[{"type":"paragraph","text":"What helps you get into a curious and non-judgmental mindset?"},{"type":"paragraph","text":"Share what’s in your bag, and see what you can observe about a fellow learner’s bag. "},{"type":"paragraph","text":"How might the observation exercise impact the way you approach insight gathering in your work?"},{"type":"paragraph","text":"As you practiced observing, what were you curious about and how did these moments help you get to deeper places?"},{"type":"paragraph","text":"What tips do you have for observing others?"},{"type":"paragraph","text":"Did you have any \"a-ha moments\"? What do you personally find most challenging about listening with your eyes?"}]}],"heading":"Week 1: Observe"},{"icon":"icon-insights-interview.svg","description":"Learn how to conduct an interview that helps you uncover someone’s deeper needs and values.","sections":[{"items":[{"type":"bullet","text":"\u003ci\u003eAn Interview Gone Wrong—And how to make it right\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003e5 Tips for Interviewing—Conducting an awesome conversation\u003c\/i\u003e"}],"heading":"2 Video Lessons"},{"items":[{"type":"paragraph","text":"\u003cb\u003eConduct an Interview:\u003c\/b\u003e As you plan and conduct an interview, think back to our tips for interviewing and how you might use these to get to deeper, more honest answers."}],"heading":"1 Assignment"},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"How do you know when an interview is going poorly? How might you turn it into an insightful and meaningful conversation?"},{"type":"paragraph","text":"Why is it important to be in tune with your presence when interviewing? How might you enhance your own self-awareness as an interviewer?"}]}],"heading":"Week 2: Interviewing"},{"icon":"icon-insights-empathy.svg","description":"Learn how to immerse yourself directly into another person’s experience to evoke empathy. ","sections":[{"items":[{"type":"bullet","text":"\u003ci\u003eWhy Empathy Matters—A visceral way to inspire action\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eAn Exercise in Empathy—Cycling commutes around the world\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003e4 Tips for Empathy Immersion—Ways to experience new perspectives\u003c\/i\u003e"}],"heading":"3 Video Lessons"},{"items":[{"type":"paragraph","text":"\u003cb\u003eConduct an Empathy Experience:\u003c\/b\u003e Design and conduct an empathy experience to better understand a different perspective."}],"heading":"1 Assignment"},{"heading":"4 Discussions","items":[{"type":"paragraph","text":"What does empathy mean to you? Can you think back to a time in your personal or professional life when you developed empathy for someone else's experience?"},{"type":"paragraph","text":"How did you feel when watching three individuals on their daily bicycle commutes? What differences or similarities did you notice? "},{"type":"paragraph","text":"How might you use or adapt one of the techniques for empathy immersion to gain insight for your project challenge?"},{"type":"paragraph","text":"What's challenging about walking in someone else's shoes? What ways might you practice empathy in your daily life?"}]}],"heading":"Week 3: Empathy"},{"icon":"icon-insights-insights.svg","description":"Share compelling, quality insights that will inspire and motivate others to innovate.","sections":[{"items":[{"type":"bullet","text":"\u003ci\u003eThe Anatomy of an Insight—Leveraging what you’ve learned\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003e4 Steps for Summarizing Insights—Narrow down and make sense of it all\u003c\/i\u003e"}],"heading":"2 Video Lessons"},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eFinal Project:\u003c\/b\u003e Move through the ‘Steps for Summarizing Insights’ to narrow down and create 1-3 insights for your final project."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"Did you use visuals to bring your story to life? Consider how you might amplify your audience's connection with the people and the problem through thoughtful visual storytelling."},{"type":"paragraph","text":"What was challenging about capturing insights?"},{"type":"paragraph","text":"In your own words, what makes for a compelling insight?"}]}],"heading":"Week 4: Insights"},{"heading":"Week 5: Conclusion","icon":"icon-conclusion.svg","description":"Learn how to continue to refine your skills over time and use your insights out in the world.","sections":[{"heading":"1 Video Lesson","items":[{"type":"bullet","text":"\u003ci\u003eCourse Conclusion—But insights are just the beginning!\u003c\/i\u003e"}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"What was the biggest challenge you faced in gathering insights? How will you apply what you've learned to a current challenge in your life or work?"}]}]}],"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"katherine-howell-kiser","author":{"firstName":"Katherine","lastName":"Howell-Kiser","avatar":{"alt":"Katherine Howell-Kiser","src":"avatar-katherine-howell-kiser.png"},"occupation":"Senior Art Director","company":"Copacino + Fujikado, Advertising Agency","location":"Seattle, WA"},"text":"“The IDEO U course I took on insights has helped improve the way I approach brainstorming and analyzing the consumer journey. This has allowed me to reach conclusions and propose ideas I might not previously have thought of. I feel the course has helped me approach my work through a more human lens.”"},{"handle":"juston-espinoza","author":{"firstName":"Juston","lastName":"Espinoza","avatar":{"alt":"Juston Espinoza","src":"avatar-juston-espinoza.png"},"occupation":"Sr. eLearning Specialist","company":"Spectrum Health","location":"Grand Rapids, MI"},"text":"“The topics and tools covered go much more in depth than anything I learned ‘trial by fire.’ Each module left me buzzing with ideas of how I could instantly apply this to my role and share with my team. I've already put some of these ideas in motion to innovate my team's educational offerings.”"},{"handle":"helen-ulan","author":{"firstName":"Helen","lastName":"Ulan","avatar":{"alt":"Helen Ulan","src":"avatar-helen-ulan.png"},"occupation":"Digital Strategist","company":"DMI, Information Technology","location":"Washington, D.C."},"text":"“The course material and assignments coupled with a collaboration space made it easy to fit the experience into my work schedule. The course material was logically thought out and presented, giving the student the power to delve as deeply into the subject matter as allowed by personal and professional constraints.”"},{"handle":"colleen-holt","author":{"firstName":"Dr. Colleen","lastName":"Holt","avatar":{"alt":"Dr. Colleen Holt","src":"avatar-colleen-holt.png"},"occupation":"Lecturer","company":"La Trobe University","location":"Melbourne, Australia"},"text":"“I really found the techniques suggested helpful, and very clearly explained. It provides you with a practical introduction to gathering insights. All the suggested techniques are quite achievable, so you feel empowered to actually go and do it!”"}]},"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Insights for Innovation is part of three certificate programs:","items":["design-thinking-certificate","advanced-design-thinking","human-centered-insights-certificate"]},"recommendations":["hello-design-thinking","from-ideas-to-action","storytelling-for-influence"],"newsletter":{"heading":{"text":"Want to learn more about Insights for Innovation? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"#fff"},"parent":{"color":"#fff"}},"shortDescription":"Learn to use insights to turn customer needs into human-centered solutions","hero":{"heading":{"color":"#fff"},"subheading":{"text":"Learn to use insights to turn customer needs into human-centered solutions","color":"#fff"},"image":{"src":"hero-insights-for-innovation.jpg","mobile":"hero-insights-for-innovation-480.jpg","alt":"Insights for Innovation - IDEO U Course"},"video":{"wistiaId":"w7s86usph9","text":"Preview Course","color":"#fff"}},"themes":["Empathy","Interviewing","Customer Research"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3747070574676,"title":"Foundations in Creative Leadership Certificate","handle":"creative-leadership-certificate","description":"\u003csection\u003e\n\u003cp\u003eLearn a unique approach to leadership that will help you tackle today’s complex challenges by navigating ambiguity, collaborating across diversity, and maintaining momentum with optimism. Leadership today is not about knowing all the answers, but turning uncertain conditions into growth opportunities. We’ve designed this program to help you build the skills and confidence necessary to create the conditions for new kinds of collaboration across a diversity of perspectives.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore and apply unique leadership approaches for different scenarios.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate psychological safety and creative space for a team, encouraging a diversity of perspectives.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGuide teams through the process of experimentation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eSet the conditions for a culture of creativity and collaboration.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eShowcase your new skills through tangible, real-world project challenges, such as a leadership plan and a story to share.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-09-05T17:17:53-07:00","created_at":"2019-09-05T17:21:14-07:00","vendor":"IDEO U","type":"Certificate Program","tags":["Leadership"],"price":239700,"price_min":239700,"price_max":239700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":29308362293332,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"foundations-in-creative-leadership-certificate","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Foundations in Creative Leadership Certificate","public_title":null,"options":["Default Title"],"price":239700,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-foundations-in-creative-leadership-zoom.png?v=1613786928"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-foundations-in-creative-leadership-zoom.png?v=1613786928","options":["Title"],"media":[{"alt":"Foundations in Creative Leadership - IDEO U Certificate","id":15645510172858,"position":1,"preview_image":{"aspect_ratio":1.605,"height":337,"width":541,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-foundations-in-creative-leadership-zoom.png?v=1613786928"},"aspect_ratio":1.605,"height":337,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-foundations-in-creative-leadership-zoom.png?v=1613786928","width":541}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eLearn a unique approach to leadership that will help you tackle today’s complex challenges by navigating ambiguity, collaborating across diversity, and maintaining momentum with optimism. Leadership today is not about knowing all the answers, but turning uncertain conditions into growth opportunities. We’ve designed this program to help you build the skills and confidence necessary to create the conditions for new kinds of collaboration across a diversity of perspectives.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore and apply unique leadership approaches for different scenarios.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate psychological safety and creative space for a team, encouraging a diversity of perspectives.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGuide teams through the process of experimentation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eSet the conditions for a culture of creativity and collaboration.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eShowcase your new skills through tangible, real-world project challenges, such as a leadership plan and a story to share.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"certificate","schedule":{"download":{"syllabus":"06e425c2-bf41-41af-9857-897656e5f26f"},"duration":"3+ Months","time":"4 Hours\/Week"},"flags":{"bonusMessage":false},"courses":["leading-for-creativity","storytelling-for-influence","cultivating-creative-collaboration"],"format":"3 Online Cohort Courses","programFields":{"subheading":"While courses can be taken in any order, we recommend completing Leading for Creativity first"},"program":[{"heading":"Take Leading for Creativity","type":"courses","courses":["leading-for-creativity",""]},{"heading":"Take Storytelling for Influence","type":"courses","courses":["storytelling-for-influence",""]},{"heading":"Take Cultivating Creative Collaboration","type":"courses","courses":["cultivating-creative-collaboration",""]},{"heading":"Receive and Share Your Certificate","description":"After completing the courses, you’ll receive your \u003cspan style=\"font-style:italic\"\u003eFoundations in Creative Leadership\u003c\/span\u003e certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and \u003cu\u003e\u003ca href=https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%22http%3A%2F%2Fcertificate.ideou.com%2F%22 target=_blank\u003esharing on LinkedIn.\u003c\/a\u003e\u003c\/u\u003e","type":"certificate","image":{"src":"certificate-foundations-in-creative-leadership.jpg","alt":"Certificate for Foundations in Creative Leadership from IDEO U"}}],"faqs":[{"question":"Course Order","answer":"While courses can be taken in any order, we recommend completing \u003cspan style=\"font-style:italic\"\u003eLeading for Creativity\u003c\/span\u003e first."},{"question":"Completion Time","answer":"The program takes between 3-4 months to complete if courses are taken consecutively. However, there is no deadline for certificate completion."},{"question":"Certificate Requirements","answer":"If you've completed any courses in the \u003cspan style=\"font-style:italic\"\u003eAdvanced Design Thinking\u003c\/span\u003e certificate program, or if you've previously earned your \u003cspan style=\"font-style:italic\"\u003eFoundations in Design Thinking\u003c\/span\u003e Certificate, all count toward your certificate of completion."}],"journey":{"heading":"Certificate Program Requirements","image":{"alt":"Certificate Program Requirements","src":"certificate-journey-fcl.jpg"}},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"agha-ali","author":{"firstName":"Agha","lastName":"Ali","avatar":{"alt":"Agha Ali","src":"avatar-agha-ali.png"},"occupation":"Chief Brand Officer","company":"Essentials Worldwide","location":"Pakistan"},"text":"“I can directly trace my ability to shatter silos in my organization to IDEO U courses. The courses have helped me better communicate what's in it for the people I work with, and greatly helped in my capacity as a brand architect where I helped build the company, advised the CEO, and led all critical culture and brand building matters.”"},{"handle":"gauri-sharma","author":{"firstName":"Gauri","lastName":"Sharma","avatar":{"alt":"Gauri Sharma","src":"avatar-gauri-sharma.png"},"occupation":"Senior Product Designer","company":"Intuit","location":"Mountain View, CA"},"text":"“With the lessons and guidance from IDEO U courses, I've been able to help my team (and others outside it) collaborate in more creative ways to create solutions for our customers. We've introduced rituals that have helped us all share our inspiration and connect the dots in new and unexpected ways.”"},{"handle":"alberto-blanco","author":{"firstName":"Alberto","lastName":"Blanco","avatar":{"alt":"Alberto Blanco","src":"avatar-alberto-blanco.png"},"occupation":"Agile Coach","company":"Everis","location":"Chile"},"text":"\"These courses make you reflect and make practical changes in the way you lead and interact with others. I love how the learning experience is designed, it gives opportunities for all learning styles.” "},{"handle":"anna-simpson","author":{"firstName":"Anna","lastName":"Simpson","avatar":{"alt":"Anna Simpson","src":"avatar-anna-simpson.png"},"occupation":"Disability Services Practice Leader","company":"Cara","location":"Australia"},"text":"“The courses have motivated me to continue on an exciting creative leadership learning journey, and to practice skills that will motivate and energize others. Our world NEEDS this!”"}]},"proof":{"heading":"What’s Possible with Foundations in Creative Leadership","image":{"alt":"","src":"certificate-fcl.jpg"}},"newsletter":{"heading":{"text":"Want to improve your leadership capabilities?","color":"#fff"},"subheading":{"text":"Sign up to receive our 6-part creative leader digest to get tips, exercises, and case studies.","color":"#fff"},"embedId":"7a5717ed09d7b2406246d25dd0c7a11164d419d416c318fdea341f70376b54ce","background":{"color":"#F2F9F9"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"shortName":"Foundations in Creative Leadership","shortDescription":"Lead teams for creativity and collaboration","hero":{"heading":{"color":"white"},"subheading":{"text":"Lead teams for creativity and collaboration","color":"white"},"image":{"src":"hero-foundations-in-creative-leadership-certificate.jpg","mobile":"hero-foundations-in-creative-leadership-certificate-480.jpg","alt":"Foundations in Creative Leadership Certificate Program - IDEO U"},"video":{"wistiaId":"","text":"Watch Video","color":"#fff"}},"themes":["Leadership","Collaboration","Storytelling"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661815414868,"title":"Cultivating Creative Collaboration","handle":"cultivating-creative-collaboration","description":"\u003csection\u003e\n\u003cp\u003eEffective collaboration is about more than harmonious agreement or efficiency. Today's complex challenges require teams to navigate ambiguity, unearth bold ideas, and embrace a new way of working—one that harnesses the power of diverse perspectives and creative thinking to push past the obvious, safe solutions to the truly innovative ones. Gain the skills and techniques you need to foster creative collaboration and unleash the potential of a team.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnlock your team’s ability to generate new ideas and reach better solutions by tapping into diverse perspectives.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eOvercome inertia and uncertainty by guiding your team through an iterative process designed to spark creativity and gain alignment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablish the cultural conditions that teams need to thrive with thoughtful rituals and agreements.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTurn tensions between ideas into opportunities for your biggest leaps forward.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:08:21-07:00","created_at":"2019-07-19T16:08:22-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["End: 2019-09-22","Innovation","Leadership","Power Skills","Start: 2019-08-15"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767815368788,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"collaboration","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Cultivating Creative Collaboration","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/cultivating-creative-collaboration-thumbnail.jpg?v=1574289270"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/cultivating-creative-collaboration-thumbnail.jpg?v=1574289270","options":["Title"],"media":[{"alt":"Cultivating Creative Collaboration - IDEO U Course","id":5746211881044,"position":1,"preview_image":{"aspect_ratio":1.607,"height":336,"width":540,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/cultivating-creative-collaboration-thumbnail.jpg?v=1574289270"},"aspect_ratio":1.607,"height":336,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/cultivating-creative-collaboration-thumbnail.jpg?v=1574289270","width":540}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eEffective collaboration is about more than harmonious agreement or efficiency. Today's complex challenges require teams to navigate ambiguity, unearth bold ideas, and embrace a new way of working—one that harnesses the power of diverse perspectives and creative thinking to push past the obvious, safe solutions to the truly innovative ones. Gain the skills and techniques you need to foster creative collaboration and unleash the potential of a team.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnlock your team’s ability to generate new ideas and reach better solutions by tapping into diverse perspectives.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eOvercome inertia and uncertainty by guiding your team through an iterative process designed to spark creativity and gain alignment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablish the cultural conditions that teams need to thrive with thoughtful rituals and agreements.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTurn tensions between ideas into opportunities for your biggest leaps forward.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","schedule":{"duration":"5 Weeks","time":"4 Hours\/Week","download":{"syllabus":"c734a28c-b6af-4e19-bcbb-1bb606849b35"},"runs":[{"start":"2021-1-21","end":"2021-2-28","endDisplay":"2021-1-27"},{"start":"2021-5-27","end":"2021-7-4","endDisplay":"2021-6-2"},{"start":"2021-8-19","end":"2021-9-26","endDisplay":"2021-8-25"},{"start":"2022-4-30","end":"2022-5-17","endDisplay":"2022-5-26"},{"start":"2023-1-19","end":"2023-2-26","endDisplay":"2023-1-27"},{"start":"2023-11-9","end":"2023-12-17","endDisplay":"2023-11-17"},{"start":"2024-3-7","end":"2024-4-14","endDisplay":"2024-3-15"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-8-1","end":"2024-9-8","endDisplay":"2024-8-9"},{"start":"2024-11-7","end":"2024-12-15","endDisplay":"2024-11-15"}]},"syllabus":[{"heading":"Week 1: Introduction","icon":"icon-introduction.svg","description":"Learn how creative collaboration harnesses the power of diverse perspectives and creative thinking to develop innovative solutions.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"What is Creative Collaboration?—the power of creativity and diversity","icon":"icon-play.svg","src":"ueywmvc3k6"}]},{"heading":"2 Video Lessons","items":[{"type":"video","text":"Essential Collaborative Behaviors—Be open, be curious, be vulnerable","icon":"icon-play.svg","src":"x6tryu8dyy"},{"type":"video","text":"Pass it on—Activate others to guide creative collaboration","icon":"icon-play.svg","src":"v9qqves3lc"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eTake Stock of Current Conditions:\u003c\/b\u003e In this assignment, you will use reflection and observation to assess the behaviors that are encouraging or undermining psychological safety on your team."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"What surprised you about the three key behaviors that help build psychological safety?"},{"type":"paragraph","text":"How do you, or leaders you know, try to set the right conditions for your team? "}]}]},{"heading":"Week 2: Build a Foundation","icon":"icon-ccc-build.svg","description":"Create a culture of belonging and align your team through a set of agreements.","sections":[{"heading":"5 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eAlign the Team—Three steps for crafting team agreements\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMentor Moment with Heather Currier Hunt—Three ways to align teams at kick-off\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eCulture and Creative Work—Design for diverse teams\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMentor Moment with Chris—Three tips for designing rituals for belonging\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eIt Starts with You—Model the behaviors you want to see\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eCraft Team Agreements:\u003c\/b\u003e In this assignment, you will design and run a session to craft a set of team agreements."}]},{"heading":"5 Discussions","items":[{"type":"paragraph","text":"What are some team agreements that you currently have, and are they explicit or implicit?"},{"type":"paragraph","text":"Are there any other tools or rituals you like to use when you kick off with a new team or project to help get everyone on the same page?"},{"type":"paragraph","text":"What are the ways that you have felt encouraged or discouraged to be more of yourself in a professional setting?"},{"type":"paragraph","text":"What opportunities do you have for designing rituals on your team?"},{"type":"paragraph","text":"What are your authentic leadership qualities and how might you leverage them as you encourage your team(s) to try working in a new way?"}]}]},{"heading":"Week 3: Choreograph the Work","icon":"icon-ccc-choreograph.svg","description":"Set the conditions for creative thinking with intentionally designed meetings and modes of thinking.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eThe Creative Process—An overview\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDesign for Divergence—Expand ideas and multiply options\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDesign for Convergence—Narrow and focus\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eChoreograph a Meeting:\u003c\/b\u003e In this assignment, you will design and run a moment of convergence or divergence for your team."}]},{"heading":"3 Discussions","items":[{"type":"paragraph","text":"Would you consider yourself more of a diverger or a converger? Why?"},{"type":"paragraph","text":"Think of the last meeting you had with a team that was supposed to be divergent in nature. What did it feel like?"},{"type":"paragraph","text":"When your team gets together to evaluate ideas does it feel creative, like convergence should feel? Why or why not?"}]}]},{"heading":"Week 4: Tackle the Hard Stuff","icon":"icon-ccc-tackle.svg","description":"Get techniques for managing emerging tensions and frameworks for giving and receiving constructive feedback.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eDiverse Perspectives and Tension—Use tension to evolve ideas\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Power of Conflict—Three steps for using tension to improve team dynamics\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMentor Moment with Annette—Designing spaces for tough conversations\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eNavigate Tough Conversations—Give direct, caring feedback that serves others’ growth\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eHarness Tensions:\u003c\/b\u003e In this assignment you will identify an opportunity around tension by reflecting on past experiences to gain insight, making a plan for how you will manage or provoke tension with your team, and holding a session to address it directly."}]},{"heading":"4 Discussions","items":[{"type":"paragraph","text":"What was the last tension around ideas that you experienced on your team? How was it handled?"},{"type":"paragraph","text":"Think of a time when your team went through a period of tension that you didn’t process or you waited too long to process. What was the result?"},{"type":"paragraph","text":"How might you design spaces for your team to process tension together?"},{"type":"paragraph","text":"Describe a time you gave or received difficult feedback that led to a stronger bond between you and the other person."}]}]},{"heading":"Week 5: Conclusion","icon":"icon-conclusion.svg","description":"Review the different leadership approaches you can adopt to encourage creative collaboration and craft a plan to support your practice.","sections":[{"heading":"1 Video Lesson","items":[{"type":"bullet","text":"\u003ci\u003ePass It On—Activate others to guide creative collaboration\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eFinal Reflection:\u003c\/b\u003e In this assignment, you will reflect back across all the work you’ve done, reflect on any impact you have started to see, and set yourself up for a future of continued practice."}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"How might you begin to pass on some of the skills associated with guiding creative collaboration?"}]}]}],"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"catherine-pisani","author":{"firstName":"Catherine","lastName":"Pisani","avatar":{"alt":"Catherine Pisani","src":"avatar-catherine-pisani.png"},"occupation":"Director, Operational Standards","company":"Planned Parenthood Arizona, Inc. ","location":"Phoenix, AZ"},"text":"“This course provided the framework and tools to dig in and engage in deeply meaningful conversations. I feel like my practices have improved and my team is working much more efficiently. People feel valued and seen within our team now.”"},{"handle":"chee-ming-loh","author":{"firstName":"Chee Ming","lastName":"Loh","avatar":{"alt":"Chee Ming Loh","src":"avatar-chee-ming-loh.png"},"occupation":"HR Project Manager","company":"Toyota Tsusho Corporation","location":"Japan"},"text":"\"In a world full of wicked problems, we need more people who can help teams be more collaborative and creative. This course gives you a set of very practical tools that you can easily practice and pass on to others.” "},{"handle":"kasia-wasko-mccabe","author":{"firstName":"Kasia","lastName":"Wasko McCabe","avatar":{"alt":"Kasia Wasko McCabe","src":"avatar-kasia-wasko-mccabe.png"},"occupation":"Lead UX Designer","company":"Amazon","location":"Seattle, WA"},"text":"“This course covered information that I've never found before. It's changed my perspective on what leadership looks like and provided me with great tools to help foster innovation and collaboration!”"},{"handle":"marialena-koutli","author":{"firstName":"Marialena","lastName":"Koutli","avatar":{"alt":"Marialena Koutli","src":"avatar-marialena-koutli.png"},"occupation":"Creative Problem Solving Trainer","company":"whatanIDEA","location":"Greece"},"text":"“The course is very actionable. It strikes the right balance between theory and practice and teaches the new skills in a very systematic and comprehensive way.”"}]},"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Cultivating Creative Collaboration is part of two certificate programs:","items":["creative-leadership-certificate","collaborative-leadership-certificate"]},"recommendations":["leading-for-creativity","storytelling-for-influence","from-superpowers-to-great-teams"],"newsletter":{"heading":{"text":"Want to learn more about Cultivating Creative Collaboration? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"#fff"},"parent":{"color":"#fff"}},"flag":"","shortDescription":"Tap into diverse perspectives to foster creative thinking","hero":{"heading":{"color":"#fff"},"subheading":{"text":"Tap into diverse perspectives to foster creative thinking","color":"#fff"},"image":{"src":"hero-cultivating-creative-collaboration.jpg","mobile":"hero-cultivating-creative-collaboration-480.jpg","alt":"Cultivating Creative Collaboration - IDEO U Course"},"video":{"wistiaId":"zsvk7a7g7x","text":"Preview Course","color":"#fff"}},"themes":["Leadership","Collaboration","Brainstorming"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":7332503683258,"title":"Change Leadership Certificate","handle":"change-leadership-certificate","description":"\u003cdiv data-region=\"main\" data-shogun-variant-id=\"5e2a30fac5604f006c35f7ec\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"5e2a30fac5604f006c35f7e8\" data-shogun-page-id=\"5e2a30fac5604f006c35f7e9\" data-shogun-site-id=\"01eea6a8-7ab3-4a3a-a742-7d4528a8d8f7\" data-shogun-id=\"5e2a30fac5604f006c35f7e9\" class=\"shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-53cd2435-89b8-4659-9b82-772adeec1f14\"\u003e\n\u003csection\u003e\n\u003cp\u003eLearn a human-centered approach to change leadership. Unlike traditional change management, this program will help you put people, not process, at the center of your change journey. Explore how to think in systems to understand the big picture, gain context around the change you seek, spot opportunities, and choose where to start. Use frameworks that will show you how to start small, co-create, and experiment with others to design your change and build support. Discover strategies to navigate the friction and complexity that are often part of implementing and scaling change.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\" class=\"h5\" data-mce-style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eApply systems thinking techniques to spot opportunities and determine where to start.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCo-create change by involving the people it affects from the beginning.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eStart small by creating experiments that demonstrate the potential for your change.\u003c\/li\u003e\n\u003cli\u003eBuild support by sharing big stories about early, small changes.\u003c\/li\u003e\n\u003cli\u003eMotivate your team to scale the change by developing shared understanding and alignment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2023-02-15T15:49:20-08:00","created_at":"2023-02-14T15:04:15-08:00","vendor":"IDEO U","type":"Certificate Program","tags":["Innovation","Leadership"],"price":239700,"price_min":239700,"price_max":239700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42224392765626,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"change-leadership-certificate","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Change Leadership Certificate","public_title":null,"options":["Default Title"],"price":239700,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-change-leadership-certificate.png?v=1676415857"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-change-leadership-certificate.png?v=1676415857","options":["Title"],"media":[{"alt":null,"id":25330077466810,"position":1,"preview_image":{"aspect_ratio":1.605,"height":337,"width":541,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-change-leadership-certificate.png?v=1676415857"},"aspect_ratio":1.605,"height":337,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-change-leadership-certificate.png?v=1676415857","width":541}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv data-region=\"main\" data-shogun-variant-id=\"5e2a30fac5604f006c35f7ec\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"5e2a30fac5604f006c35f7e8\" data-shogun-page-id=\"5e2a30fac5604f006c35f7e9\" data-shogun-site-id=\"01eea6a8-7ab3-4a3a-a742-7d4528a8d8f7\" data-shogun-id=\"5e2a30fac5604f006c35f7e9\" class=\"shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-53cd2435-89b8-4659-9b82-772adeec1f14\"\u003e\n\u003csection\u003e\n\u003cp\u003eLearn a human-centered approach to change leadership. Unlike traditional change management, this program will help you put people, not process, at the center of your change journey. Explore how to think in systems to understand the big picture, gain context around the change you seek, spot opportunities, and choose where to start. Use frameworks that will show you how to start small, co-create, and experiment with others to design your change and build support. Discover strategies to navigate the friction and complexity that are often part of implementing and scaling change.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\" class=\"h5\" data-mce-style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eApply systems thinking techniques to spot opportunities and determine where to start.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCo-create change by involving the people it affects from the beginning.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eStart small by creating experiments that demonstrate the potential for your change.\u003c\/li\u003e\n\u003cli\u003eBuild support by sharing big stories about early, small changes.\u003c\/li\u003e\n\u003cli\u003eMotivate your team to scale the change by developing shared understanding and alignment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"certificate","schedule":{"download":{"syllabus":"86a77e27-25d6-4c71-823d-3632fad241aa"},"duration":"4+ Months","time":"4 Hours\/Week"},"flags":{"bonusMessage":false},"courses":["human-centered-systems-thinking","designing-for-change","leading-complex-projects"],"format":"3 Online Cohort Courses","programFields":{"subheading":"While courses can be taken in any order, we recommend completing Human-Centered Systems Thinking first"},"program":[{"heading":"Take Human-Centered Systems Thinking","description":"","type":"courses","courses":["human-centered-systems-thinking",""]},{"heading":"Take Designing for Change","description":"","type":"courses","courses":["designing-for-change",""]},{"heading":"Take Leading Complex Projects","description":"","type":"courses","courses":["leading-complex-projects",""]},{"heading":"Receive and Share Your Certificate","description":"After completing the three courses, you’ll receive your \u003cspan style=\"font-style:italic\"\u003eChange Leadership\u003c\/span\u003e Certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and \u003cu\u003e\u003ca href=https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%22http%3A%2F%2Fcertificate.ideou.com%2F%22 target=_blank\u003esharing on LinkedIn.\u003c\/a\u003e\u003c\/u\u003e","type":"certificate","image":{"src":"certificate-change.jpg","alt":"Your IDEO U Certificate in Change Leadership"}}],"faqs":[{"question":"Course Order","answer":"You can complete the courses in any order and receive the \u003cspan style=\"font-style:italic\"\u003eChange Leadership\u003c\/span\u003e certificate. If you’re completely new to the program, we recommend you take \u003cspan style=\"font-style:italic\"\u003eHuman-Centered Systems Thinking\u003c\/span\u003e first to help you spot opportunities for change and discover impactful places to start. \u003cspan style=\"font-style:italic\"\u003eDesigning for Change\u003c\/span\u003e will then take you one step further where you’ll learn to co-create and experiment with small changes to demonstrate potential and gain support. Finally, we recommend \u003cspan style=\"font-style:italic\"\u003eLeading Complex Projects\u003c\/span\u003e as the final course of the program where you’ll learn how to successfully navigate the friction and uncertainty that often come when trying to scale change. \n\nBecause of the depth contained in these three courses, we do not recommend taking all courses at once.\n"},{"question":"SHOULD I TAKE THE Change Leadership CERTIFICATE OR Collaborative Leadership CERTIFICATE?","answer":"While collaboration is an important aspect of both certificate programs, the \u003cspan style=\"font-style:italic\"\u003eChange Leadership\u003c\/span\u003e certificate will help you co-create and scale change for impact—whether within your team, your community, or the world. The \u003cspan style=\"font-style:italic\"\u003eCollaborative Leadership\u003c\/span\u003e Certificate emphasizes interpersonal relationships and team dynamics to help you guide projects and initiatives and become a more influential leader. "},{"question":"I WORK AT A (NON-PROFIT, SCHOOL, GOVERNMENT, STARTUP, SMALL BUSINESS). IS THIS PROGRAM RIGHT FOR ME?","answer":"Yes. In fact, since you work in such complex systems, this certificate will be even more beneficial in helping you make sense of how to create change within the system you’re working in. Though some of the frameworks and thinking in these courses are rooted in business, they’re still highly applicable to anyone who wants to create change. In all three courses, case studies, terms, and examples were created to help different individuals see themselves and their organizations in the work."},{"question":"COMPLETION TIME","answer":"The program typically takes between 3-4 months to complete if courses are taken consecutively. However, there is no deadline for certificate completion."},{"question":"CERTIFICATE REQUIREMENTS","answer":"If you’ve completed \u003cspan style=\"font-style:italic\"\u003eDesigning for Change, Human-Centered Systems Thinking,\u003c\/span\u003e or \u003cspan style=\"font-style:italic\"\u003eLeading Complex Projects\u003c\/span\u003e as a part of another certificate program or on its own, it will count toward your certificate of completion."}],"journey":{"heading":"Certificate Program Requirements","image":{"alt":"","src":"certificate-journey-change.jpg"}},"proof":{"heading":"What’s Possible with Collaborative Leadership","image":{"alt":"","src":"certificate-change.jpg"}},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"sarah-zaner","author":{"firstName":"Sarah","lastName":"Zaner","avatar":{"alt":"Sarah Zaner","src":"avatar-sarah-zaner.png"},"occupation":"Senior Director","company":"KH Moon Center for a Functioning Society","location":""},"text":"“For me, the most exciting application of human-centered design is when it is aimed at reimagining the complex systems of our society—like education or healthcare—that are full of promise but also fraught with inequalities. This is also the space where systems design is needed the most.” "},{"handle":"ben-c","author":{"firstName":"Ben","lastName":"C.","avatar":{"alt":"Ben C.","src":"avatar-ben-c.png"},"occupation":"Managing Director","company":"The Project Lab","location":"Tasmania, Australia"},"text":"“I love the human-centered approach to problem solving that permeates throughout IDEO. The problem-solving techniques I've taken from this course fit perfectly with any technical or social problem I can imagine and any of my team or fellow problem solvers will benefit. Top quality course. Loved it!”"},{"handle":"michele-robinson","author":{"firstName":"Michèle","lastName":"Robinson","avatar":{"alt":"Michèle Robinson","src":"avatar-michele-robinson.png"},"occupation":"Head of Product","company":"Braindate","location":"Montreal, Canada"},"text":"“I was blown away from the diversity of instructional methods used. I absolutely loved the workbook and accompanying content. The activities and assignments were so well designed for pushing me to learn new things in a way that felt approachable despite requiring deep thought and perspective shifts.” "}]},"newsletter":{"heading":{"text":"Want to learn more about Change Leadership?","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"d023003dd2d0419847f2f483a10688633fde8634ad822ddf5ad455545cba7f98","background":{"color":"#F2F9F9"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"shortName":"Change Leadership","flag":"New","shortDescription":"Use human-centered design approaches to create impactful change","hero":{"heading":{"color":"white"},"subheading":{"text":"Use human-centered design approaches to create impactful change","color":"white"},"image":{"src":"hero-change-leadership-certificate.jpg","mobile":"hero-change-leadership-certificate-480.jpg","alt":"Change Leadership Certificate Program - IDEO U"},"video":{"wistiaId":"","text":"Watch Video","color":"#fff"}},"themes":["Leading Change","Systems Thinking","Complex Projects","Co-creation","Influencing","Storytelling"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661816725588,"title":"Designing for Change","handle":"designing-for-change","description":"\u003csection\u003e\n\u003cp\u003eYou have a vision for a better future and you need others on board. Talking about change is easy, making it real is harder. So, where do you get started?\u003c\/p\u003e\n\u003cp\u003eBig changes start small and they start with people. Learn to create change collaboratively by involving others from the beginning and creating conditions for them to buy in and participate. Using actionable frameworks and experiments early on, you’ll generate tangible wins that will build the momentum you need to scale from small shifts to big transformations. No matter where you sit within your organization, you have the ability to make change happen.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate an environment that encourages new mindsets and behaviors that will help change take hold and grow.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFrame the change in a way that invites participation and motivates buy-in.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCo-create change by involving the people it affects from the beginning.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eMake change tangible by collaborating on small experiments that demonstrate the potential for your change.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUtilize the resistance of naysayers to build stronger solutions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAttract others to your cause by sharing big stories about early, small changes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:08:58-07:00","created_at":"2019-07-19T16:08:58-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["End: 2019-09-22","Innovation","Leadership","Start: 2019-08-15"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767822643284,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"change","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Designing for Change","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/design-for-change-thumbnail.jpg?v=1669076676"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/design-for-change-thumbnail.jpg?v=1669076676","options":["Title"],"media":[{"alt":"Designing for Change Course- IDEO U Course","id":25023843926202,"position":1,"preview_image":{"aspect_ratio":1.607,"height":336,"width":540,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/design-for-change-thumbnail.jpg?v=1669076676"},"aspect_ratio":1.607,"height":336,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/design-for-change-thumbnail.jpg?v=1669076676","width":540}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eYou have a vision for a better future and you need others on board. Talking about change is easy, making it real is harder. So, where do you get started?\u003c\/p\u003e\n\u003cp\u003eBig changes start small and they start with people. Learn to create change collaboratively by involving others from the beginning and creating conditions for them to buy in and participate. Using actionable frameworks and experiments early on, you’ll generate tangible wins that will build the momentum you need to scale from small shifts to big transformations. No matter where you sit within your organization, you have the ability to make change happen.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate an environment that encourages new mindsets and behaviors that will help change take hold and grow.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFrame the change in a way that invites participation and motivates buy-in.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCo-create change by involving the people it affects from the beginning.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eMake change tangible by collaborating on small experiments that demonstrate the potential for your change.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUtilize the resistance of naysayers to build stronger solutions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAttract others to your cause by sharing big stories about early, small changes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","schedule":{"duration":"5 Weeks","download":{"syllabus":"77bcd655-65e5-4e8e-a963-26267666f1c3"},"time":"4 Hours\/Week","runs":[{"start":"2023-4-13","end":"2023-5-21","endDisplay":"2023-4-21"},{"start":"2023-8-17","end":"2023-9-24","endDisplay":"2023-9-25"},{"start":"2024-1-18","end":"2024-2-25","endDisplay":"2024-1-26"},{"start":"2024-4-25","end":"2024-6-2","endDisplay":"2024-5-3"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"}]},"syllabus":[{"heading":"Week 1: Introduction","icon":"icon-introduction.svg","description":"Explore how design can bring people together to realize lasting change.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Designing for Change—sneak peek of the class","icon":"icon-play.svg","src":"dnyn4zxovz"}]},{"heading":"2 Video Lessons","items":[{"type":"video","text":"Designing for Change—Dr. Reddy’s case study","icon":"icon-play.svg","src":"cacbbctx1u"},{"type":"video","text":"Circle of Purpose—A look inside human systems","icon":"icon-play.svg","src":"0ksqnbxexh"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eCraft your Change Statement:\u003c\/b\u003e Sketch and complete the sentence: \"I want to change (present state) in order to (desired outcome).\""}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"When has change led to something beautiful in your life?"}]}]},{"heading":"Week 2: Mobilizing People","icon":"icon-d4c-mobilize-people.svg","description":"Initiate the change by focusing on the people it affects and frame the effort in a way that invites participation.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eThe Potential for Change—Start with people\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eFraming the Change—Why your change matters\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eForming Your Coalition—Organize people for action\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eMobilizing People:\u003c\/b\u003e Frame your change in order to build your coalition."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"Have you ever felt like you were swimming upstream trying to change something?"},{"type":"paragraph","text":"Share a frame that got you excited or, even better, inspired you toward action."}]}]},{"heading":"Week 3: Taking Action","icon":"icon-d4c-action.svg","description":"Generate small, tangible wins called beacons that illuminate the potential for new outcomes.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eBeacons for Change—People support what they create\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eHow to Build a Beacon—Start small, start now\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eTaking Action:\u003c\/b\u003e Let's get our hands dirty and start building a beacon."}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"When have you seen a symbol of change that made you want to join in?"}]}]},{"heading":"Week 4: Growing Change","icon":"icon-d4c-growing.svg","description":"Make change sustainable by establishing new conditions, utilizing frictions, and telling stories to attract others.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eRedesigning Conditions—Change can’t happen without friction\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Power of Storytelling—How to recruit more believers\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Snowball Effect—Institutionalizing change\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eGrowing Change:\u003c\/b\u003e Write the story of your beacon for change prototype"}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"When was a time you experienced friction?"},{"type":"paragraph","text":"When was a time that a story really inspired you?"}]}]},{"heading":"Week 5: Conclusion","icon":"icon-conclusion.svg","description":"Get tips for maintaining momentum and a positive mindset through your journey of change, and make a plan for your next steps.","sections":[{"heading":"1 Video Lesson","items":[{"type":"bullet","text":"\u003ci\u003eFinal Remarks—Change is a journey\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eFinal Reflection:\u003c\/b\u003e Reflect on where you are now and dream of where you want to go to help you set intention and direction."}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"What will you take away from this course to design for change?"}]}]}],"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Designing for Change is part of a certificate program:","items":["collaborative-leadership-certificate","change-leadership-certificate"]},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"laura-v","author":{"firstName":"Laura","lastName":"V.","avatar":{"alt":"Laura V.","src":"avatar-laura-v.png"},"occupation":"Business Process Officer","company":"COFIDES Spain","location":"Madrid, Spain"},"text":"“This course gives you a vision of the power to change things. With a little order, structure, and know-how to disseminate an idea well, you can change an entire organization. You can also implement these methods in your own life, with your own challenges.”"},{"handle":"amy-bracewell","author":{"firstName":"Amy","lastName":"Bracewell","avatar":{"alt":"Amy Bracewell","src":"avatar-amy-bracewell.png"},"occupation":"National Park Manager ","company":"","location":"New York, USA"},"text":"“Love the way IDEO sets up the course and encourages dialogue. I learn as much from my fellow participants as I do from the course content...double bonus!”"},{"handle":"abir-ghazali","author":{"firstName":"Abir","lastName":"Ghazali","avatar":{"alt":"Abir Ghazali","src":"avatar-abir-ghazali.png"},"occupation":"Internal Comms Supervisor","company":"ABC Sal ","location":"Lebanon"},"text":"“The learning experience has been delightful, the information is clear, the pace is just right, the material and resources are on point and guide you to conclusions effectively. I learned something new every week.”"},{"handle":"ben-c","author":{"firstName":"Ben","lastName":"C.","avatar":{"alt":"Ben C.","src":"avatar-ben-c.png"},"occupation":"Managing Director","company":"The Project Lab","location":"Tasmania, Australia"},"text":"“I love the human-centered approach to problem solving that permeates throughout IDEO. The problem-solving techniques I've taken from this course fit perfectly with any technical or social problem I can imagine and any of my team or fellow problem solvers will benefit. Top quality course. Loved it!”"}]},"recommendations":["storytelling-for-influence","cultivating-creative-collaboration","leading-for-creativity"],"newsletter":{"heading":{"text":"Want to learn more about Designing for Change? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"#fff"},"parent":{"color":"#fff"}},"shortDescription":"Start small, start with people, start now","hero":{"heading":{"color":"#fff"},"subheading":{"text":"Start small, start with people, start now","color":"#fff"},"image":{"src":"hero-designing-for-change.jpg","mobile":"hero-designing-for-change-480.jpg","alt":"Designing for Change - IDEO U Course"},"video":{"wistiaId":"s4j0tgrjcm","text":"Preview Course","color":"#fff"}},"themes":["Collaboration","Change Management","Leadership"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":4505345032276,"title":"Communicating for Impact Certificate","handle":"communication-certificate","description":"\u003csection\u003e\n\u003cp\u003eStrong communication skills and the ability to influence others are critical in order to have impact at work and beyond. We’ve designed this program for anyone who wants to shape and express their ideas more clearly, craft convincing messages, and share information effectively. You’ll learn to apply mindsets and techniques from human-centered design—like empathy, prototyping, and creativity—in order to communicate in ways that engage, persuade, and shift the way people think, feel, and behave.\u003c\/p\u003e\n\u003cp\u003eYou’ll get the most out of this program if you have some experience sharing ideas with others and giving presentations as this program will help you build upon your foundational experience to develop more powerful communication skills.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn a process for moving from an idea to a story that motivates and inspires. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate a narrative that conveys your idea in a compelling way. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTake your audience on a meaningful journey and establish a trusted connection.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGain techniques for presenting information in memorable ways. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePractice a variety of presentation methods to better engage your audience. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2020-01-31T10:47:50-08:00","created_at":"2020-01-31T10:50:30-08:00","vendor":"IDEO U","type":"Certificate Program","tags":["Power Skills"],"price":159800,"price_min":159800,"price_max":159800,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31821511360596,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"communicating-for-impact-certificate","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Communicating for Impact Certificate","public_title":null,"options":["Default Title"],"price":159800,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-communicating-for-impact-certificate-zoom.png?v=1613786923"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-communicating-for-impact-certificate-zoom.png?v=1613786923","options":["Title"],"media":[{"alt":"Communicating for Impact - IDEO U Certificate","id":15645492052154,"position":1,"preview_image":{"aspect_ratio":1.605,"height":337,"width":541,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-communicating-for-impact-certificate-zoom.png?v=1613786923"},"aspect_ratio":1.605,"height":337,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-communicating-for-impact-certificate-zoom.png?v=1613786923","width":541}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eStrong communication skills and the ability to influence others are critical in order to have impact at work and beyond. We’ve designed this program for anyone who wants to shape and express their ideas more clearly, craft convincing messages, and share information effectively. You’ll learn to apply mindsets and techniques from human-centered design—like empathy, prototyping, and creativity—in order to communicate in ways that engage, persuade, and shift the way people think, feel, and behave.\u003c\/p\u003e\n\u003cp\u003eYou’ll get the most out of this program if you have some experience sharing ideas with others and giving presentations as this program will help you build upon your foundational experience to develop more powerful communication skills.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn a process for moving from an idea to a story that motivates and inspires. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate a narrative that conveys your idea in a compelling way. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTake your audience on a meaningful journey and establish a trusted connection.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGain techniques for presenting information in memorable ways. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePractice a variety of presentation methods to better engage your audience. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"certificate","schedule":{"download":{"syllabus":"0db83b46-d507-4b40-9fbf-448e7d184963"},"duration":"2-3 Months","time":"4 Hours\/Week"},"flags":{"bonusMessage":false},"courses":["storytelling-for-influence","presentations-online-course"],"format":"2 Online Cohort Courses","programFields":{"subheading":"While courses can be taken in any order, we recommend completing Storytelling for Influence first"},"program":[{"heading":"Take Storytelling for Influence","description":"","type":"courses","courses":["storytelling-for-influence"]},{"heading":"Take Impactful Presentations","description":"","type":"courses","courses":["presentations-online-course"]},{"heading":"Receive and Share Your Certificate","description":"After completing the two courses, you’ll receive your \u003cspan style=\"font-style:italic\"\u003eCommunicating for Impact\u003c\/span\u003e Certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and sharing on LinkedIn.","type":"certificate","image":{"src":"certificate-cfi.jpg","alt":"Your IDEO U Certificate in Communicating for Impact"}}],"faqs":[{"question":"Course Order","answer":"\u003cspan style=\"font-style:italic\"\u003eStorytelling for Influence\u003c\/span\u003e should be taken first in order to establish a foundation in honing your big idea and building a narrative prior to taking \u003cspan style=\"font-style:italic\"\u003eImpactful Presentations\u003c\/span\u003e. We do not recommend taking both courses at once. "},{"question":"Completion Time","answer":"The program typically takes between 2-3 months to complete if courses are taken consecutively. However, there is no deadline for certificate completion."},{"question":"Certificate Requirements","answer":"If you’ve completed \u003cspan style=\"font-style:italic\"\u003eStorytelling for Influence\u003c\/span\u003e as a part of another certificate program or on its own, it will count toward your certificate of completion."}],"journey":{"heading":"Certificate Program Requirements","image":{"alt":"","src":"certificate-journey-cfi.jpg"}},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"leila-shams","author":{"firstName":"Leila","lastName":"Shams","avatar":{"alt":"Leila Shams","src":"avatar-leila-shams.png"},"occupation":"Senior Managerial Consultant","company":"Kaiser Permanente","location":"Oakland, CA"},"text":"“This program has helped me share my ideas more clearly, use human-centered design tools like prototyping, engage more actively with customers\/audiences (virtually!), and develop skills to influence the way people think and feel throughout the development of new solutions. ”"},{"handle":"michael-replan","author":{"firstName":"Michael","lastName":"Replan","avatar":{"alt":"Michael Replan","src":"avatar-michael-replan.png"},"occupation":"Data Visualization","company":"Boeing","location":"Los Angeles, CA"},"text":"\"Such an immersive learning experience. I love the approach, and it's so unique compared to other learning experiences.” "},{"handle":"michael-goldsby","author":{"firstName":"Michael","lastName":"Goldsby","avatar":{"alt":"Michael Goldsby","src":"avatar-michael-goldsby.png"},"occupation":"Stoops Distinguished Professor \u0026 Chief Entrepreneurship Officer","company":"Ball State University","location":"Muncie, IN"},"text":"“The way IDEO U designed the website and delivery is the best I've seen. And the content is really good. I'm very happy with taking the course.”"},{"handle":"jessica-soule","author":{"firstName":"Jessica","lastName":"Soule","avatar":{"alt":"Jessica Soule","src":"avatar-jessica-soule.png"},"occupation":"Recruitment Director, Science \u0026 Technology Policy Fellowships","company":"AAAS","location":"Washington, D.C."},"text":"“I have taken a number of IDEO U courses and have found they all exceed my expectations. I have learned so much, gained skills and confidence, and know that I can carry this forward with me throughout my career.”"}]},"proof":{"heading":"What’s Possible with Communicating for Impact","image":{"alt":"","src":"certificate-cfi.jpg"}},"newsletter":{"heading":{"text":"Want to learn more about Communicating for Impact?","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"d023003dd2d0419847f2f483a10688633fde8634ad822ddf5ad455545cba7f98","background":{"color":"#F2F9F9"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"shortName":"Communicating for Impact Certificate","shortDescription":"Shape and share your ideas in ways that engage, inspire, and motivate","hero":{"heading":{"color":"white"},"subheading":{"text":"Shape and share your ideas in ways that engage, inspire, and motivate","color":"white"},"image":{"src":"hero-communicating-for-impact-certificate.jpg","mobile":"hero-communicating-for-impact-certificate-480.jpg","alt":"Communicating for Impact Certificate Program - IDEO U"},"video":{"wistiaId":"","text":"Watch Video","color":"#fff"}},"themes":["Storytelling","Presenting","Engagement"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661816168532,"title":"Prototyping for Digital Experiences","handle":"prototyping-for-digital-experiences","description":"\u003csection\u003e\n\u003cp\u003eYou don't need to know how to code to come up with innovative digital products and services. To build the right thing—and build the thing right—you have to design for people first and use technology as a tool to meet real human needs. Prototyping is a time-tested method for generating innovative solutions by keeping humans at the center of the design process and gathering feedback early and often.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eShape ideas for digital products and services—from apps to websites and technology interfaces—using quick, low-fidelity prototyping.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuild something people will love by gathering feedback that will help you tap into real human needs and make your ideas even stronger.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eShare a compelling vision for your digital experience through prototypes to create alignment and earn support. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eSave time and money by refining your concepts before moving to more high-fidelity prototypes, wireframes, or coding digital builds.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:08:46-07:00","created_at":"2019-07-19T16:08:47-07:00","vendor":"IDEO U","type":"Self-Paced Course","tags":["Design Thinking","End: 90 Days","Start: Purchase"],"price":19900,"price_min":19900,"price_max":19900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767819530324,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"prototyping-digital-experiences","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prototyping for Digital Experiences","public_title":null,"options":["Default Title"],"price":19900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/Prototyping-for-Digital-Experiences_Thumbnail.jpg?v=1574289957"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/Prototyping-for-Digital-Experiences_Thumbnail.jpg?v=1574289957","options":["Title"],"media":[{"alt":"Prototyping for Digital Experiences Course from IDEO U","id":2008532680788,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/Prototyping-for-Digital-Experiences_Thumbnail.jpg?v=1574289957"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/Prototyping-for-Digital-Experiences_Thumbnail.jpg?v=1574289957","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eYou don't need to know how to code to come up with innovative digital products and services. To build the right thing—and build the thing right—you have to design for people first and use technology as a tool to meet real human needs. Prototyping is a time-tested method for generating innovative solutions by keeping humans at the center of the design process and gathering feedback early and often.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eShape ideas for digital products and services—from apps to websites and technology interfaces—using quick, low-fidelity prototyping.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuild something people will love by gathering feedback that will help you tap into real human needs and make your ideas even stronger.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eShare a compelling vision for your digital experience through prototypes to create alignment and earn support. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eSave time and money by refining your concepts before moving to more high-fidelity prototypes, wireframes, or coding digital builds.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"self","platform":"NovoEd","schedule":{"download":{"syllabus":"9305877d-0539-48b3-bb68-5afa2a0022ef"},"duration":"start anytime","time":"8-10 Hours"},"syllabus":[{"heading":"Introduction","icon":"","description":"Why building great technology is really about understanding people.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Prototyping for Digital Experiences—A sneak peek of the class","icon":"icon-play.svg","src":"y2aqs2es9v"}]},{"heading":"1 Video Lesson","items":[{"type":"bullet","text":"\u003ci\u003eTechnology Starts with People—Build digital experiences that matter\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eA Digital Day-in-the-Life:\u003c\/b\u003e Think through digital software, apps, and devices that you use every day and what makes them good or bad, and why."}]}]},{"heading":"Lesson 1: Dive Into Digital","icon":"","description":"Learn how technology can be more human.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eDesigning Products We Love—Three qualities of great digital experiences\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDesign for Conversation—How can technology be more human?\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eTag, You’re It:\u003c\/b\u003e Write the conversation for the interaction of a digital experience that you know well."}]}]},{"heading":"Lesson 2: Build to Think","icon":"","description":"Prototype to push your thinking and generate ideas.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eMore Prototypes, More Potential—Prototype to push your thinking\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMentor Moment with Kim—Avoid jumping to one solution\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eBuild to Think—Prototyping in action\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eWatch—Explore the Unknown\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eSpin the Wheel:\u003c\/b\u003e In this assignment, you will choose a digital experience and a set of users, sketch prototypes to help think about new ideas, and apply a constraint to help push your thinking even further."}]}]},{"heading":"Lesson 3: Build to Learn","icon":"","description":"Test your assumptions to see which ideas are the most viable.","sections":[{"heading":"5 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003ePrioritize Your Prototypes—Answer key questions and build confidence\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eA Mentor Moment with Ethan—Bring developers into prototyping\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eA Mentor Moment with Danielle—Prototyping with your users\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eBuild for Feedback—Five tips for designing digital prototypes\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eA Mentor Moment with Kim—Sometimes it’s not going to be digital\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eGet in Front of Users:\u003c\/b\u003e Craft a plan and a prototype to test your digital experience with users."}]}]},{"heading":"Conclusion: Build to Communicate","icon":"","description":"Learn to use prototypes to help tell the story of your digital experience.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eShare Your Vision—Prototype to tell a story\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMentor Moment with Ethan—Prototypes change the conversation\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eYour Turn:\u003c\/b\u003e Quickly craft a story about your prototype from the previous lesson."}]}]}],"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"hiromi-sakae","author":{"firstName":"Hiromi","lastName":"Sakae","avatar":{"alt":"Hiromi Sakae","src":"avatar-hiromi-sakae.png"},"occupation":"Deputy General Manager","company":"Mitsui \u0026 Co., Ltd. Trading \u0026 Investment","location":"Japan"},"text":"“This course lowered the barrier to start making prototypes and to actually feel the power of how much prototypes can communicate.”"},{"handle":"susan-svensson","author":{"firstName":"Susan","lastName":"Svensson","avatar":{"alt":"Susan Svensson","src":"avatar-susan-svensson.png"},"occupation":"Senior Instructional Designer","company":"Genentech","location":"Oakland, CA"},"text":"“The courses offer knowledge and skills applicable to multiple audiences. They enable you to enhance and build upon existing knowledge and skills, think more broadly and deeply about the 'customer\/client' experience, think outside your own industry, and own the belief that everyone can be creative.”"},{"handle":"tom-miller","author":{"firstName":"Tom","lastName":"Miller","avatar":{"alt":"Tom Miller","src":"avatar-tom-miller.png"},"occupation":"Manager, Connected Learning","company":"K-12 School Programs, Cleveland Clinic","location":"Beachwood, OH"},"text":"“I loved the workbook and will refer back to it for years to come.” "},{"handle":"atul-deshpande","author":{"firstName":"Atul","lastName":"Deshpande","avatar":{"alt":"Atul Deshpande","src":"avatar-atul-deshpande.png"},"occupation":"Principal Consultant","company":"Wipro","location":"Pune, Maharashtra, India"},"text":"“The learnings from this course are very important from a product-building perspective.”"}]},"takeaways":{"blocks":[{"heading":"Downloadable Workbook","text":"Receive a workbook with reflection questions, instructions for activities, and supplemental resources from the course."},{"heading":"Practical Activities","text":"Learn activities and mindsets you can build into your work and share with your team to make digital ideas tangible and iterate your concepts."},{"heading":"Prototyping Plan","text":"Design a prototype for your digital idea, test it with users, and reflect on what you learned, then craft a plan to communicate your idea with stakeholders."},{"heading":"Certificate of Completion","text":"After completing the course, receive a certificate of completion."}],"images":[{"alt":"Deepen Your Learning","src":"deepen-your-learning-hello-design-thinking.jpg"}]},"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Take your design thinking skills further with a certificate program:","items":["design-thinking-certificate"]},"recommendations":["from-ideas-to-action","hello-design-thinking","insights-for-innovation"],"newsletter":{"heading":{"text":"Want to learn more about Prototyping for Digital Experiences? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"#fff"},"parent":{"color":"#fff"}},"flag":"","shortDescription":"Low-fidelity prototyping methods for digital products and services","hero":{"heading":{"color":"#fff"},"subheading":{"text":"Low-fidelity prototyping methods for digital products and services","color":"#fff"},"image":{"src":"hero-prototyping-for-digital-experiences.jpg","mobile":"hero-prototyping-for-digital-experiences-480.jpg","alt":"Prototyping for Digital Experiences - IDEO U Course"},"video":{"wistiaId":"j54nuibmt2","text":"Preview Course","color":"#fff"}},"themes":["Prototyping","Human-Centered Design","Digital Design"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661816922196,"title":"Leading for Creativity","handle":"leading-for-creativity","description":"\u003csection\u003e\n\u003cp\u003eLearn chair of IDEO Tim Brown’s personal leadership philosophy and methods. You'll learn how to lead with vision, through culture, and alongside your team. Gain techniques to guide others through uncertainty using the process of experimentation and shift the culture by tapping into beliefs and behaviors that support creativity. Tim, along with some of IDEO’s most experienced leaders, will help you unlock the creative potential of your team and organization.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eInspire your team and build their confidence to take on new challenges. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate a culture of innovation by increasing your team’s capacity to experiment. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCraft well-framed questions that encourage and enable others to tap into their own potential. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuild trust, stay present and engaged—listening and guiding the work of your team. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDesign rituals that reinforce the beliefs and behaviors of creative teams and organizations. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:09:01-07:00","created_at":"2019-07-19T16:09:01-07:00","vendor":"IDEO U","type":"Cohort Course","tags":["End: 2019-12-15","Leadership","Start: 2019-11-07"],"price":79900,"price_min":79900,"price_max":79900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767824019540,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"leading","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Leading for Creativity","public_title":null,"options":["Default Title"],"price":79900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/Leading-for-Creativity_Thumbnail.jpg?v=1574287613"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/Leading-for-Creativity_Thumbnail.jpg?v=1574287613","options":["Title"],"media":[{"alt":"Leading for Creativity Course from IDEO U","id":2008530845780,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/Leading-for-Creativity_Thumbnail.jpg?v=1574287613"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/Leading-for-Creativity_Thumbnail.jpg?v=1574287613","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eLearn chair of IDEO Tim Brown’s personal leadership philosophy and methods. You'll learn how to lead with vision, through culture, and alongside your team. Gain techniques to guide others through uncertainty using the process of experimentation and shift the culture by tapping into beliefs and behaviors that support creativity. Tim, along with some of IDEO’s most experienced leaders, will help you unlock the creative potential of your team and organization.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eInspire your team and build their confidence to take on new challenges. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate a culture of innovation by increasing your team’s capacity to experiment. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCraft well-framed questions that encourage and enable others to tap into their own potential. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuild trust, stay present and engaged—listening and guiding the work of your team. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDesign rituals that reinforce the beliefs and behaviors of creative teams and organizations. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"cohort","platform":"NovoEd","flags":{"bonusMessage":false},"schedule":{"duration":"5 Weeks","download":{"syllabus":"d6d296c5-899a-4475-8874-450f2c47c06c"},"time":"4 Hours\/Week","runs":[{"start":"2022-9-29","end":"2022-11-6","endDisplay":"2022-10-7"},{"start":"2023-3-2","end":"2023-4-9","endDisplay":"2023-3-10"},{"start":"2023-7-6","end":"2023-8-13","endDisplay":"2023-7-14"},{"start":"2023-9-28","end":"2023-11-5","endDisplay":"2023-10-6"},{"start":"2024-04-25","end":"2024-06-02","endDisplay":"2024-05-03"},{"start":"2024-6-13","end":"2024-7-21","endDisplay":"2024-6-21"},{"start":"2024-9-19","end":"2024-10-27","endDisplay":"2024-9-27"}]},"syllabus":[{"heading":"Week 1: Introduction","icon":"icon-introduction.svg","description":"Explore how a curious mindset can help you challenge assumptions, inspire others, and unlock creativity.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"Leading for Creativity—A taste of the learning experience","icon":"icon-play.svg","src":"n4guyc7bpp"}]},{"heading":"3 Video Lessons","items":[{"type":"video","text":"Getting Started—A preview","icon":"icon-play.svg","src":"p1ioioib4q"},{"type":"video","text":"The Mindset of Curiosity—The power of questions","icon":"icon-play.svg","src":"os6s3zbexr"},{"type":"video","text":"About Your Instructor: Tim Brown, Chief Executive Officer, IDEO","icon":"icon-play.svg","src":"svk8nfdkso"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eFinding Answers Through Questions:\u003c\/b\u003e The next meeting you go to, record all the questions asked. Think about what these questions started to illuminate."}]},{"heading":"2 Discussions","items":[{"type":"paragraph","text":"What does leading for creativity mean to you? How might your team or organization benefit from more creative support?"},{"type":"paragraph","text":"What’s your biggest question? What inspires you and pushes you to think bigger?"}]}]},{"heading":"Week 2: Leading with a Strong Point of View","icon":"icon-l4c-point-of-view.svg","description":"Set a new course for your team or organization by crafting a well-framed challenge.","sections":[{"heading":"4 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eThe Explorer—Setting the course for success\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eFrame a Challenge—Striking a balance\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eFrame a Challenge—Creating challenge questions\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eOther Ways to Lead with a Strong Point of View—Hiring talent\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eLeading with a Strong Point of View:\u003c\/b\u003e Connect your day-to-day work with your organization's purpose and vision."}]},{"heading":"4 Discussions","items":[{"type":"paragraph","text":"When have you seen leading with a strong point of view shut people down? When have you seen it inspire others?"},{"type":"paragraph","text":"Imagine a challenge you're working on right now. What would your dream team look like?"},{"type":"paragraph","text":"What are other examples of leading with a strong point of view?"},{"type":"paragraph","text":"What will be easy to integrate into your team or organization? What will be difficult?"}]}]},{"heading":"Week 3: Leading Through Culture","icon":"icon-l4c-culture.svg","description":"Design rituals that reinforce the beliefs and behaviors of creative teams and organizations.","sections":[{"heading":"5 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eThe Gardener—Nudging culture\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDesign a Ritual—Reinforcing beliefs \u0026 behaviors (Part I)\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDesign a Ritual—Reinforcing beliefs \u0026 behaviors (Part II)\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eOther Ways to Lead Through Culture—Physical spaces\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eNudge Culture—Nudge culture with IDEO\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eLeading Through Culture:\u003c\/b\u003e Design and try out a ritual for your co-workers, family, or friends."}]},{"heading":"5 Discussions","items":[{"type":"paragraph","text":"Think of a time you saw a change in culture make a significant difference. What happened? What was the impact?"},{"type":"paragraph","text":"How does your organization or team’s culture compare to our list of creative beliefs and behaviors? What are the gaps and tensions?"},{"type":"paragraph","text":"What inspired you about using physical spaces to set conditions that help creativity thrive? How might you translate this to your own work or life?"},{"type":"paragraph","text":"How might you design a moment to encourage open conversation within your organization? What are the ways you might nudge your organization's culture to better support creativity?"},{"type":"paragraph","text":"What do you personally find most challenging about leading through culture?"}]}]},{"heading":"Week 4: Leading Alongside","icon":"icon-l4c-team.svg","description":"Stay present and engaged with the work of your team as they experiment with innovative ideas.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eThe Coach—Staying present\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eGuide an Experiment—Supporting your team at critical times\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eOther Ways to Lead Alongside—Career navigation\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eLeading Alongside:\u003c\/b\u003e Practice coaching your team through ambiguous moments"}]},{"heading":"4 Discussions","items":[{"type":"paragraph","text":"What person has played a coaching role in your life? What's one unique characteristic or skill this person possesses?"},{"type":"paragraph","text":"Share a time when you guided an experiment and it didn't go as planned. Where was the breakdown? Which tip could have helped you guide your team forward, and why?"},{"type":"paragraph","text":"What other ways do you find yourself leading alongside others? How has that experience helped you grow as a leader?"},{"type":"paragraph","text":"What are your strategies for staying present and engaged? How will you know when to lean in and when to create space for your team to take ownership?"}]}]},{"heading":"Week 5: Conclusion","icon":"icon-conclusion.svg","description":"Get advice from Tim on practicing the behaviors and mindsets from the course, and design your leadership plan.","sections":[{"heading":"1 Video Lesson","items":[{"type":"bullet","text":"\u003ci\u003eCourse Conclusion—Go lead for creativity\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eFinal Project:\u003c\/b\u003e Design your leadership plan and commit to behaviors and mindsets from the course."}]},{"heading":"1 Discussion","items":[{"type":"paragraph","text":"What's the thing you're most excited about taking with you as you go off and lead for creativity?"}]}]}],"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Leading for Creativity is part of a certificate program:","items":["creative-leadership-certificate"]},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"april-philips","author":{"firstName":"April","lastName":"Philips, FASLA","avatar":{"alt":"April Philips, FASLA","src":"avatar-april-philips.png"},"occupation":"President \u0026 Principal ","company":"April Philips Design Works, Inc.","location":"San Francisco, CA"},"text":"“It was perfect timing with my desire to shift my firm's vision as we were beginning to hire new staff. It really provided insight to the process in ways I hadn't experienced just by listening to TED Talks and reading articles. The assignments added more focus to the learning.”"},{"handle":"cassie-schneider","author":{"firstName":"Cassie","lastName":"Schneider","avatar":{"alt":"Cassie Schneider","src":"avatar-cassie-schneider.png"},"occupation":"Associate Product Manager","company":"Bradley Corporation","location":"Milwaukee, WI"},"text":"“Leadership is a new role for me and I found a lot of great information from the course. I think that those who have been in a leadership role for a period of time will also find this course beneficial to get them to think in a different way.”"},{"handle":"emily-fields-joffrion","author":{"firstName":"Emily","lastName":"Joffrion","avatar":{"alt":"Emily Fields Joffrion","src":"avatar-emily-fields-joffrion.png"},"occupation":"Brand \u0026 Comms Consultant ","company":"Forbes","location":"San Francisco, CA"},"text":"“I learned how to bring design thinking into my role as a cultural facilitator and in-house executive coach and built an entire program by applying IDEO U's creative framework to my work. The energy around these new skills springboarded me into launching a consultancy and taking huge, creative strides as a leader.”"},{"handle":"rachel-anderson","author":{"firstName":"Rachel","lastName":"Anderson","avatar":{"alt":"Rachel Anderson","src":"avatar-rachel-anderson.png"},"occupation":"Design \u0026 UX Lead","company":"Firefly Learning","location":"London, UK"},"text":"“A few months after taking the Leading for Creativity course I was promoted to lead design in our organisation. The fact that I was already demonstrating creative leadership qualities helped the leaders make this decision, and I felt confident enough to accept the offer, knowing what is expected of a creative leader.”"}]},"recommendations":["storytelling-for-influence","cultivating-creative-collaboration","power-of-purpose"],"newsletter":{"heading":{"text":"Want to learn more about Leading for Creativity? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"#fff"},"parent":{"color":"#fff"}},"shortDescription":"Learn to scale creative problem solving from Tim Brown, Chair of IDEO","hero":{"heading":{"color":"#fff"},"subheading":{"text":"Learn to scale creative problem solving from Tim Brown, Chair of IDEO","color":"#fff"},"image":{"src":"hero-leading-for-creativity.jpg","mobile":"hero-leading-for-creativity-480.jpg","alt":"Leading for Creativity - IDEO U Course"},"video":{"wistiaId":"ueb2vkkj8l","text":"Preview Course","color":"#fff"}},"themes":["Leadership","Culture","Navigating Ambiguity"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":4598692610132,"title":"Collaborative Leadership Certificate","handle":"collaborative-leadership-certificate","description":"\u003csection\u003e\n\u003cp\u003eLeading projects across teams is hard, even harder if you don’t directly manage the teams. How do you break through silos and change the way people work together? How do you unite others around a common goal? How do you lead day-in and day-out to tackle complex strategic work or bring a new idea to life?\u003c\/p\u003e\n\u003cp\u003eIn this program, learn to become a collaborative leader—one who’s confident, empathetic, and effective at leading diverse teams. You’ll use the principles of human-centered design to make your leadership actionable and tangible when guiding projects and initiatives.\u003c\/p\u003e\n\u003cp\u003eThis program is designed to help you become a more influential leader within your company or organization, no matter where you sit.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIdentify and articulate a common goal that brings diverse stakeholders and team members together.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLead cross-functional teams through moments of ambiguity, creative thinking, and tactical execution.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBreak through silos and create new ways of working that inspire everyone to be at their best.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePresent project work in ways that compel stakeholders in your organization to see things differently and buy-in.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn and practice leadership skills that take you through the life of a project—from early ideation to execution to presentation—and create sustainable conditions for future work.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2020-04-30T09:10:14-07:00","created_at":"2020-04-30T09:15:16-07:00","vendor":"IDEO U","type":"Certificate Program","tags":["Leadership"],"price":259600,"price_min":259600,"price_max":259600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":32207049064532,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"Collaborative Leadership","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Collaborative Leadership Certificate","public_title":null,"options":["Default Title"],"price":259600,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-collaborative-leadership-certificate-zoom.png?v=1613786918"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-collaborative-leadership-certificate-zoom.png?v=1613786918","options":["Title"],"media":[{"alt":"collaborative leadership online certificate - IDEO U","id":15645482025146,"position":1,"preview_image":{"aspect_ratio":1.605,"height":337,"width":541,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-collaborative-leadership-certificate-zoom.png?v=1613786918"},"aspect_ratio":1.605,"height":337,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/thumbnail-collaborative-leadership-certificate-zoom.png?v=1613786918","width":541}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eLeading projects across teams is hard, even harder if you don’t directly manage the teams. How do you break through silos and change the way people work together? How do you unite others around a common goal? How do you lead day-in and day-out to tackle complex strategic work or bring a new idea to life?\u003c\/p\u003e\n\u003cp\u003eIn this program, learn to become a collaborative leader—one who’s confident, empathetic, and effective at leading diverse teams. You’ll use the principles of human-centered design to make your leadership actionable and tangible when guiding projects and initiatives.\u003c\/p\u003e\n\u003cp\u003eThis program is designed to help you become a more influential leader within your company or organization, no matter where you sit.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIdentify and articulate a common goal that brings diverse stakeholders and team members together.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLead cross-functional teams through moments of ambiguity, creative thinking, and tactical execution.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBreak through silos and create new ways of working that inspire everyone to be at their best.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePresent project work in ways that compel stakeholders in your organization to see things differently and buy-in.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn and practice leadership skills that take you through the life of a project—from early ideation to execution to presentation—and create sustainable conditions for future work.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"certificate","schedule":{"download":{"syllabus":"47219500-14ab-4d07-a4e3-ff4429fd0743"},"duration":"6-9 Months","time":"4 Hours\/Week"},"flags":{"bonusMessage":false},"courses":["power-of-purpose","designing-for-change","cultivating-creative-collaboration","presentations-online-course"],"format":"4 Online Courses","programFields":{"subheading":"We recommend taking courses in the following order, Cultivating Creative Collaboration, Power of Purpose, Designing for Change, and Impactful Presentations"},"program":[{"heading":"Cultivating Creative Collaboration","description":"","type":"courses","courses":["cultivating-creative-collaboration"]},{"heading":"Power of Purpose","description":"","type":"courses","courses":["power-of-purpose"]},{"heading":"Designing for Change","description":"","type":"courses","courses":["designing-for-change"]},{"heading":"Impactful Presentations","description":"","type":"courses","courses":["presentations-online-course"]},{"heading":"Receive and Share Your Certificate","description":"After completing the courses, you’ll receive your \u003cspan style=\"font-style:italic\"\u003eCollaborative Leadership\u003c\/span\u003e certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and sharing on LinkedIn.","type":"certificate","image":{"src":"certificate-cl.jpg","alt":"Collaborative Leadership Certificate from IDEO U"}}],"faqs":[{"question":"Course Order","answer":"To get a holistic sense of how the courses fit together, we recommend that you take them in the order they’re listed above (\u003cspan style=\"font-style:italic\"\u003eCultivating Creative Collaboration, Power of Purpose, Designing for Change, and Impactful Presentations\u003c\/span\u003e). That said, if you’ve taken one or more of these courses already or if you’re not able to take them in this order—note that each one is a standalone, discrete experience with its own set of work and assignments. And no matter what order you take the courses in, each will complement and connect with the others."},{"question":"I’M CONSIDERING THE IDEO U “FOUNDATIONS IN CREATIVE LEADERSHIP” CERTIFICATE. WHAT SHOULD I KNOW ABOUT THE DIFFERENCES?","answer":"\u003cspan style=\"font-style:italic\"\u003eFoundations in Creative Leadership\u003c\/span\u003e helps you understand and begin to develop essential leadership styles and capabilities to lead creative work. \u003cspan style=\"font-style:italic\"\u003eCollaborative Leadership\u003c\/span\u003e gives you actionable, tangible ways to lead cross-functional projects, even if you don’t have formal authority with the teams involved. This certificate program is great for people who lead projects across teams or team leaders who must work with others in their organization."},{"question":"Completion Time","answer":"The program typically takes between 6-9 months to complete if courses are taken consecutively. However, there is no deadline for certificate completion."},{"question":"Certificate Requirements","answer":"If you’ve completed any of these courses on its own or as a part of another certificate program, it will count toward your certificate of completion."}],"journey":{"heading":"Certificate Program Requirements","image":{"alt":"Certificate Program Requirements","src":"certificate-journey-collaborative-leadership.jpg"}},"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"jani-tuominen","author":{"firstName":"Jani","lastName":"Tuominen","avatar":{"alt":"Jani Tuominen","src":"avatar-jani-tuominen.png"},"occupation":"Director, Data \u0026 Analytics","company":"Fiskars Group","location":"Madison, WI"},"text":"“Staying on top of the leadership game has always required several core capabilities—ranging from the ability to influence and inspire others, break through silos, and knowing how to act decisively. Thank you IDEO U for the inspiring 6-month ride towards collaborative leadership!”"},{"handle":"tammy-gretz","author":{"firstName":"Tammy","lastName":"Gretz","avatar":{"alt":"Tammy Gretz","src":"avatar-tammy-gretz.png"},"occupation":"Agile Coach","company":"Insight","location":"Columbus, OH"},"text":"\"The content, the platform, and the coaches and teaching leads are all so excellent. They truly allow room for discovery, experimentation, and finding your own voice and style.” "},{"handle":"nazmina-mohammed","author":{"firstName":"Nazmina","lastName":"Mohammed","avatar":{"alt":"Nazmina Mohammed","src":"avatar-nazmina-mohammed.png"},"occupation":"Senior Talent Development Solutions Consultant","company":"Financial Services Company","location":"Seattle, WA"},"text":"“I'm proud of my first certification through IDEO U! An honor to learn from a world-class design company. I gained so much from each course and had the opportunity to collaborate with learners across the globe.”"},{"handle":"judie-le","author":{"firstName":"Judie","lastName":"Le","avatar":{"alt":"Judie Le","src":"avatar-judie-le.png"},"occupation":"Product Designer","company":"Facebook","location":"Austin, TX"},"text":"“This is my 6th course, and I love it. I joke that this has been my COVID college. The skills and material are very practical, and I've been able to combine assignments with actual work.”"}]},"proof":{"heading":"What’s Possible with Collaborative Leadership","image":{"alt":"","src":"certificate-cl.jpg"}},"newsletter":{"heading":{"text":"Want to improve your leadership capabilities?","color":"#fff"},"subheading":{"text":"Sign up to receive our 6-part creative leader digest to get tips, exercises, and case studies.","color":"#fff"},"embedId":"7a5717ed09d7b2406246d25dd0c7a11164d419d416c318fdea341f70376b54ce","background":{"color":"#F2F9F9"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"white"},"parent":{"color":"white"}},"shortName":"Collaborative Leadership","shortDescription":"Lead and influence across projects and teams","hero":{"heading":{"color":"white"},"subheading":{"text":"Lead and influence across projects and teams","color":"white"},"image":{"src":"hero-collaborative-leadership-certificate.jpg","mobile":"hero-collaborative-leadership-certificate-480.jpg","alt":"Collaborative Leadership Certificate Program - IDEO U"},"video":{"wistiaId":"","text":"Watch Video","color":"#fff"}},"themes":["Leadership","Collaboration","Influencing"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661822689364,"title":"Power of Purpose","handle":"power-of-purpose","description":"\u003csection\u003e\n\u003cp\u003eWhen an individual or organization focuses on making meaningful change in the world, it stokes passion, inspires action, and injects powerful significance into their work. A clear purpose guides people through change and motivates them to lead from wherever they are. Whether you want to find purpose for yourself or your organization, this class will help you articulate and activate your purpose and bring more meaning to your every day.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDefine your personal or professional purpose—what you’re working towards, beyond making a profit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLead, motivate, and inspire others by rallying around a clear purpose.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCraft a lasting purpose statement.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFind true meaning in your work.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:11:06-07:00","created_at":"2019-07-19T16:11:07-07:00","vendor":"IDEO U","type":"Self-Paced Course","tags":["End: 90 Days","Innovation","Leadership","Power Skills","Start: Purchase"],"price":19900,"price_min":19900,"price_max":19900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767855444052,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"power-of-purpose","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Power of Purpose","public_title":null,"options":["Default Title"],"price":19900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/Power-of-Purpose_Thumbnail.jpg?v=1574288793"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/Power-of-Purpose_Thumbnail.jpg?v=1574288793","options":["Title"],"media":[{"alt":"Power of Purpose Course from IDEO U","id":2008532254804,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/Power-of-Purpose_Thumbnail.jpg?v=1574288793"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/Power-of-Purpose_Thumbnail.jpg?v=1574288793","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eWhen an individual or organization focuses on making meaningful change in the world, it stokes passion, inspires action, and injects powerful significance into their work. A clear purpose guides people through change and motivates them to lead from wherever they are. Whether you want to find purpose for yourself or your organization, this class will help you articulate and activate your purpose and bring more meaning to your every day.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDefine your personal or professional purpose—what you’re working towards, beyond making a profit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLead, motivate, and inspire others by rallying around a clear purpose.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCraft a lasting purpose statement.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFind true meaning in your work.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"self","platform":"NovoEd","schedule":{"download":{"syllabus":"fab96fdb-931e-4698-a40a-a564548e0776"},"duration":"start anytime","time":"8-10 Hours"},"syllabus":[{"heading":"Introduction","icon":"","description":"Reflect on your personal purpose and discover three professional purpose lenses.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eThe Power of Purpose—Getting to a more meaningful why\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eThe Power of Purpose—The reason to exist beyond profit\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eLeading Through Purpose—The story of Cadillac Fairview\u003c\/i\u003e"}]},{"heading":"1 Activity","items":[{"type":"paragraph","text":"\u003cb\u003eFinding Your Purpose:\u003c\/b\u003e Reflect on your purpose and impact you want to have on people’s lives"}]}]},{"heading":"Lesson 1: See it","icon":"","description":"Map out moments of pride and passion in your work to begin zeroing in on your purpose.","sections":[{"heading":"1 Video Lesson","items":[{"type":"bullet","text":"\u003ci\u003eSee It—Spotting purpose in your work\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eSee It:\u003c\/b\u003e When finding your purpose, begin by looking at the past. Don't merely project into the future or imagine how it might show up. Where has it shown up already?"}]}]},{"heading":"Lesson 2: Name it ","icon":"","description":"Write a purpose statement that taps into identity and leads to behavioral change.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eThe Chocolate Cake Study—What really matters more than batter\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003ePurpose Statement Game—(Sadly) no cash prizes\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eName It—The poetry in purpose\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eName It:\u003c\/b\u003e Generate the inspiration that will bring your purpose statement from the previous activity to life."}]}]},{"heading":"Lesson 3: Do it","icon":"","description":"Discover ways to activate purpose every day at the team and organizational levels.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eDo It—Living your purpose\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eMore from Cadillac Fairview—Quick wins and bold moves\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eDo It:\u003c\/b\u003e Create a plan to bring your purpose to life through action."}]}]},{"heading":"Conclusion","icon":"","description":"How might you bring more meaning to your work and systems around you?","sections":[{"heading":"1 Video Lesson","items":[{"type":"bullet","text":"\u003ci\u003eFinal Thoughts—A joyful struggle\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eFinal Reflection:\u003c\/b\u003e Reflect on your experience and think about how you might bring more meaning to your work and the systems around you."}]}]}],"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"hirdesh-kumar-gupta","author":{"firstName":"Hirdesh","lastName":"Kumar Gupta","avatar":{"alt":"Hirdesh Kumar Gupta","src":"avatar-hirdesh-kumar-gupta.png"},"occupation":"Sr. Manager Customer Success","company":"VMWare","location":"Pune, Maharashtra, India"},"text":"“I am convinced that this is one course which everyone in my organization should take. This class taught me how defining a purpose helps everyone to connect to the final outcome and impact it has on everyday life in the organization, in the team, and at a micro-level on an individual.”"},{"handle":"kate-hogan","author":{"firstName":"Kate","lastName":"Hogan","avatar":{"alt":"Kate Hogan","src":"avatar-kate-hogan.png"},"occupation":"VP Learning \u0026 Development","company":"Hagerty Insurance","location":"Cedar, MI"},"text":"“Content was very useful and organized in a way that kept me engaged. Loved the variety of video, reading and activities. I also appreciated the link to the studies so I could dig in further on some topics.”"},{"handle":"rachel-horak","author":{"firstName":"Rachel","lastName":"Horak","avatar":{"alt":"Rachel Horak","src":"avatar-rachel-horak.png"},"occupation":"Director of Business \u0026 Finance","company":"Indian Creek School","location":"Crownsville, MD"},"text":"“By acknowledging a purpose for my work, I am motivated and connected to every email, assignment, and project. This course has allowed me to see the bigger picture of my work. I would encourage everyone and anyone to take this course to align their purpose with their passions!” "},{"handle":"brooke-moore","author":{"firstName":"Brooke","lastName":"Moore","avatar":{"alt":"Brooke Moore","src":"avatar-brooke-moore.png"},"occupation":"District Principal","company":"Delta School District","location":"North Vancouver, BC, Canada"},"text":"“I just love how fresh your courses feel and sound. Your design sense comes through and helps me see information or ideas I've come across before in new ways. I also love that you always give me new exercises or ideas that are simple and powerful.”"}]},"takeaways":{"blocks":[{"heading":"Downloadable Workbook","text":"Receive a workbook with reflection questions, instructions for activities, and supplemental resources from the course."},{"heading":"Practical Activities","text":"Learn activities and mindsets you can build into your work and share with your team to bring more meaning to your every day and connect with your purpose."},{"heading":"Certificate of Completion","text":"After completing the course, receive a certificate of completion."}],"images":[{"alt":"Deepen Your Learning","src":"deepen-your-learning-power-of-purpose.jpg"}]},"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Power of Purpose is part of a certificate program:","items":["collaborative-leadership-certificate"]},"recommendations":["leading-for-creativity","from-superpowers-to-great-teams","cultivating-creative-collaboration"],"newsletter":{"heading":{"text":"Want to learn more about Power of Purpose? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"#fff"},"parent":{"color":"#fff"}},"shortDescription":"Learn to work and lead with purpose","hero":{"heading":{"color":"#fff"},"subheading":{"text":"Learn to work and lead with purpose","color":"#fff"},"image":{"src":"hero-power-of-purpose.jpg","mobile":"hero-power-of-purpose-480.jpg","alt":"Power of Purpose - IDEO U Course"},"video":{"wistiaId":"dau6shzchf","text":"Preview Course","color":"#fff"}},"themes":["Organizational Change","Influence","Motivation"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661819576404,"title":"From Superpowers to Great Teams","handle":"from-superpowers-to-great-teams","description":"\u003csection\u003e\n\u003cp\u003eCompanies are grappling with increasingly complex challenges that require us to bring our best to the office every day. To do that, we need to tap the diversity of passions and perspectives around us. This begins with bringing your best self to work and building the conditions for those around you to thrive. Work is most joyful—and its outcomes most impactful—when we embrace relationships as opportunities and bring out the best in our collaborators.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn about your unique superpowers in the workplace—and their shadow side.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAssess your one-to-one relationships with colleagues and learn strategies to strengthen weak and broken relationships.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore what triggers you and how your actions might trigger others.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAssess your team based on six qualities of great teams and learn how to create the ideal conditions for your team to thrive.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDesign a ritual to help your team work better together.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:09:59-07:00","created_at":"2019-07-19T16:10:00-07:00","vendor":"IDEO U","type":"Self-Paced Course","tags":["End: 90 Days","Leadership","Power Skills","Start: Purchase"],"price":19900,"price_min":19900,"price_max":19900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767835422804,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"superpowers","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"From Superpowers to Great Teams","public_title":null,"options":["Default Title"],"price":19900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/From-Superpowers-to-Great-Teams_Thumbnail.jpg?v=1574288518"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/From-Superpowers-to-Great-Teams_Thumbnail.jpg?v=1574288518","options":["Title"],"media":[{"alt":"From Superpowers to Great Teams Course from IDEO U","id":2008524226644,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/From-Superpowers-to-Great-Teams_Thumbnail.jpg?v=1574288518"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/From-Superpowers-to-Great-Teams_Thumbnail.jpg?v=1574288518","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eCompanies are grappling with increasingly complex challenges that require us to bring our best to the office every day. To do that, we need to tap the diversity of passions and perspectives around us. This begins with bringing your best self to work and building the conditions for those around you to thrive. Work is most joyful—and its outcomes most impactful—when we embrace relationships as opportunities and bring out the best in our collaborators.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn about your unique superpowers in the workplace—and their shadow side.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAssess your one-to-one relationships with colleagues and learn strategies to strengthen weak and broken relationships.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore what triggers you and how your actions might trigger others.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAssess your team based on six qualities of great teams and learn how to create the ideal conditions for your team to thrive.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDesign a ritual to help your team work better together.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"self","platform":"NovoEd","schedule":{"download":{"syllabus":"78984ab9-151d-41d6-982c-b41ad8fbcfb7"},"duration":"Start Anytime","time":"8-10 Hours"},"syllabus":[{"heading":"Introduction","icon":"","description":"Why we need diverse perspectives at work today.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","text":"From Superpowers to Great Teams—A sneak peek of the course","icon":"icon-play.svg","src":"amlgfuoa3i"}]},{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eMaking Work Work—The three key ingredients\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDoing Great Work—Putting people at the center\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDoing Great Work—It starts with you\u003c\/i\u003e"}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eReflect on Your Best Work:\u003c\/b\u003e Thriving—as individuals, duos, teams, and as an entire company—starts with you. It starts with identifying and activating the best in yourself. "}]}]},{"heading":"Lesson 1: Superpowers","icon":"","description":"Identify your unique strengths and learn to amplify them.","sections":[{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eYour Superpower—What were you put on Earth to do?\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eWhat’s Your Superpower?—Stories of how they show up\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eYour Superpower in Action—Using power wisely\u003c\/i\u003e"}]},{"heading":"1 Article","items":[{"type":"paragraph","text":"\u003cb\u003eExplore the Superpowers\u003c\/b\u003e— Click through the gallery to explore all the superpowers."}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"\u003cb\u003eIdentify Your Superpowers\u003c\/b\u003e—It's time to identify your superpowers. The Superpowers Card Sort is a quick, fun way to put a name to the things you do best—naturally, skillfully, and joyfully."}]},{"heading":"2 Activities","items":[{"type":"paragraph","text":"\u003cb\u003eGet to Know Your Superpower\u003c\/b\u003e—Your superpower is the unique contribution you bring to your work, your team, and your life. This activity will help you zero in on that superpower."},{"type":"paragraph","text":"\u003cb\u003eMake Your Superpower Plan\u003c\/b\u003e—Awareness is just the beginning. Take action to amplify your superpower and mitigate its shadow side."}]}]},{"heading":"Lesson 2: Dynamic Duos","icon":"","description":"Learn how strong relationships help us produce brilliant work.","sections":[{"heading":"Watch a sneak peek","items":[{"type":"video","icon":"icon-play.svg","text":"Building Strong Bonds","src":"ilpx1rifh2"}]},{"heading":"3 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eDynamic Duos—The power of two\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eBuilding Strong Bonds—The smallest atomic unit of trust\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eTriggers—Using empathy to strengthen relationships\u003c\/i\u003e"}]},{"heading":"3 Activities","items":[{"type":"paragraph","text":"\u003cb\u003eMap Your Duos\u003c\/b\u003e—Build awareness of your core duos and search for patterns across them."},{"type":"paragraph","text":"\u003cb\u003eReflect on Triggers\u003c\/b\u003e—More deeply understand your broken duos."},{"type":"paragraph","text":"\u003cb\u003eBuild Stronger Duos\u003c\/b\u003e—Develop a plan to make your relationships more resilient."}]}]},{"heading":"Lesson 3: Great Teams","icon":"","description":"Learn how to create the ideal conditions for your team.","sections":[{"heading":"2 Video Lessons","items":[{"type":"bullet","text":"\u003ci\u003eEnsembles—Six qualities of great teams\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eEnsembles—Creating conditions for great teams\u003c\/i\u003e"}]},{"heading":"2 Assignments","items":[{"type":"paragraph","text":"\u003cb\u003eAssess Your Team\u003c\/b\u003e—Take a pulse check of where you currently are as a group."},{"type":"paragraph","text":"\u003cb\u003eShare Your Ritual\u003c\/b\u003e—By sharing your ritual ideas with other learners, we hope to inspire more people to take agency in strengthening their teams and organizations."}]}]},{"heading":"Conclusion","icon":"","description":"Reflect on your experience and insights, look to the future, and commit to a plan of action.","sections":[{"heading":"1 Video Lesson","items":[{"type":"bullet","text":"\u003ci\u003eFinal Thoughts—Start small, start now\u003c\/i\u003e"}]},{"heading":"1 Activity","items":[{"type":"paragraph","text":"\u003cb\u003eMake a Plan of Action\u003c\/b\u003e—Make a plan incorporating small steps you'll take to show up as your best self, strengthen your relationships, or set up your team to thrive."}]},{"heading":"1 Assignment","items":[{"type":"paragraph","text":"What's the one thing you'll take away from this course? Maybe it's a quote or piece of advice or framework. How will you use it to design your business? Or, how have you started to use it already?"}]}]}],"testimonials":{"heading":"Loved by Learners Across the Globe","items":[{"handle":"joanne-peddle","author":{"firstName":"Joanne","lastName":"Joanne","avatar":{"alt":"Joanne Peddle","src":"avatar-joanne-peddle.png"},"occupation":"VP of Product","company":"SCI MarketView","location":"Ontario, Canada"},"text":"“The skills taught in this course need to be taught to everyone. The way we work is changing and those who embrace the change will be the ones with not just great teams but with individuals who aren't just performing at their best but who have superpowers they know how to use.”"},{"handle":"katelyn-cronin","author":{"firstName":"Katelyn","lastName":"Cronin","avatar":{"alt":"Katelyn Cronin","src":"avatar-katelyn-cronin.png"},"occupation":"Director, Workplace Support and Implementation","company":"Transamerica","location":"Norwood, MA"},"text":"“It forced me to think of people and my relationships in a way that I wouldn't have otherwise. It wasn't always comfortable but that's why it was meaningful.”"},{"handle":"mette-andersen","author":{"firstName":"Mette","lastName":"Andersen","avatar":{"alt":"Mette Andersen","src":"avatar-mette-andersen.png"},"occupation":"Founder \u0026 CEO","company":"Get Thriving","location":"London, UK"},"text":"“I've enjoyed the self-paced courses and think of them as a way to remember and reinvigorate my skill-set. They're beautifully executed as well.” "},{"handle":"ann-low","author":{"firstName":"Ann","lastName":"Low","avatar":{"alt":"Ann Low","src":"avatar-ann-low.png"},"occupation":"Director of L\u0026D, Asia Pacific","company":"LinkedIn","location":"Singapore"},"text":"“Great experience, lovely learning interfaces for virtual on demand learning, and nicely produced videos.”"}]},"certificates":{"heading":"Go Deeper with Certificate Programs","subheading":"Take your leadership skills further with a certificate program:","items":["creative-leadership-certificate"]},"recommendations":["cultivating-creative-collaboration","leading-for-creativity","unlocking-creativity"],"takeaways":{"blocks":[{"heading":"Downloadable Workbook","text":"Receive a guide with activities, reflection questions, and supplemental resources from the course."},{"heading":"Superpowers Cards","text":"Receive a complete set of downloadable superpowers cards with descriptions, tips, and shadow sides."},{"heading":"Ritual Cards","text":"In Lesson 3, you'll design a ritual to help your team adopt new behaviors and mindsets, and receive a downloadable set of ritual cards you can continue to refer back to."},{"heading":"Certificate of Completion","text":"After completing the course, receive a certificate of completion."}],"images":[{"alt":"Deepen Your Learning","src":"deepen-your-learning-from-superpowers-to-great-teams.jpg"}]},"newsletter":{"heading":{"text":"Want to learn more about From Superpowers to Great Teams? ","color":"#fff"},"subheading":{"text":"Join our mailing list for webcast invites, stories, and tips.","color":"#fff"},"embedId":"b2023c6aeaeeb5fce4c0e9482f2f4e1b2b5594cacf888cea4fc3d92c47128365","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"#fff"},"parent":{"color":"#fff"}},"shortDescription":"Activate greatness in yourself and others","hero":{"heading":{"color":"#fff"},"subheading":{"text":"Activate greatness in yourself and others","color":"#fff"},"image":{"src":"hero-from-superpowers-to-great-teams.jpg","mobile":"hero-from-superpowers-to-great-teams-480.jpg","alt":"From Superpowers to Great Teams - IDEO U Course"},"video":{"wistiaId":"fshewgsbjv","text":"Preview Course","color":"#fff"}},"themes":["Collaboration","Teamwork","Work Relationships"]} p.short_description = '' integer.client.metrics.data.products.push(p) p = {"id":3661821575252,"title":"Hello Design Thinking in Spanish","handle":"hello-design-thinking-spanish","description":"\u003csection\u003e\n\u003cp\u003eDesarrolla un lenguaje común y una comprensión del design thinking en toda tu organización. Esta experiencia flexible en línea introduce a aquellos que no son diseñadores a los conceptos del proceso de design thinking: un enfoque probado para la resolución creativa de problemas. A través de actividades y estudios de casos con expertos de IDEO, aprende cómo funciona el design thinking y empieza a aplicar estas herramientas y procesos en tu propio trabajo. Es el primer paso para liberar tu potencial creativo.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eResultados del Curso\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablece un lenguaje común y un proceso repetible para la resolución creativa de problemas.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEmpieza a aplicar los métodos y mentalidades del design thinking a tu trabajo.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePractica las habilidades del design thinking a través de actividades prácticas.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAumenta tu confianza en tus habilidades creativas.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","published_at":"2019-07-19T16:10:41-07:00","created_at":"2019-07-19T16:10:42-07:00","vendor":"IDEO U","type":"Self-Paced Course","tags":["Design Thinking","End: YYYY-mm-dd","Start: YYYY-mm-dd"],"price":19900,"price_min":19900,"price_max":19900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":28767845744724,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"hello-design-thinking-ES","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Hello Design Thinking in Spanish","public_title":null,"options":["Default Title"],"price":19900,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.ideou.com\/cdn\/shop\/products\/Hello-Design-Thinking_Thumbnail_5be52d55-2017-4e8b-aa4a-db826f8c9f34.jpg?v=1574287792"],"featured_image":"\/\/www.ideou.com\/cdn\/shop\/products\/Hello-Design-Thinking_Thumbnail_5be52d55-2017-4e8b-aa4a-db826f8c9f34.jpg?v=1574287792","options":["Title"],"media":[{"alt":"Hello Design Thinking Course from IDEO U","id":2008526258260,"position":1,"preview_image":{"aspect_ratio":1.607,"height":224,"width":360,"src":"\/\/www.ideou.com\/cdn\/shop\/products\/Hello-Design-Thinking_Thumbnail_5be52d55-2017-4e8b-aa4a-db826f8c9f34.jpg?v=1574287792"},"aspect_ratio":1.607,"height":224,"media_type":"image","src":"\/\/www.ideou.com\/cdn\/shop\/products\/Hello-Design-Thinking_Thumbnail_5be52d55-2017-4e8b-aa4a-db826f8c9f34.jpg?v=1574287792","width":360}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003csection\u003e\n\u003cp\u003eDesarrolla un lenguaje común y una comprensión del design thinking en toda tu organización. Esta experiencia flexible en línea introduce a aquellos que no son diseñadores a los conceptos del proceso de design thinking: un enfoque probado para la resolución creativa de problemas. A través de actividades y estudios de casos con expertos de IDEO, aprende cómo funciona el design thinking y empieza a aplicar estas herramientas y procesos en tu propio trabajo. Es el primer paso para liberar tu potencial creativo.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eResultados del Curso\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablece un lenguaje común y un proceso repetible para la resolución creativa de problemas.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEmpieza a aplicar los métodos y mentalidades del design thinking a tu trabajo.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePractica las habilidades del design thinking a través de actividades prácticas.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAumenta tu confianza en tus habilidades creativas.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e"} p.url = '/products/'+p.handle p.metafields = {} p.metafields.modules = {"schema":"self","platform":"Webflow","schedule":{"download":{"syllabus":""},"duration":"Empieza Cuando Quieras","time":"2-5 Hours"},"syllabus":[{"heading":"Introducción","icon":"","description":"Aprende las cuatro fases del design thinking, un proceso para la resolución creativa de problemas.","sections":[{"heading":"2 lecciones de video","items":[{"type":"bullet","text":"\u003ci\u003e¿Por qué en la actualidad importa el Design Thinking?\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eCuatro fases: Desde inspirarse hasta compartir la historia\u003c\/i\u003e"}]},{"heading":" 1 actividad","items":[{"type":"paragraph","text":"Elige un problema que desees resolver"}]}]},{"heading":"Lección 1: Inspirarse","icon":"","description":"Inspira nuevas ideas y descubre lo que la gente realmente necesita a través de la observación.","sections":[{"heading":"4 lecciones de video","items":[{"type":"bullet","text":"\u003ci\u003eInspirarse\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eHacer cambios a través de la observación: El problema\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eHacer cambios a través de la observación: La solución\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eSeis consejos para la observación del director de diseño de IDEO, Coe Leta Stafford\u003c\/i\u003e"}]},{"heading":"1 actividad","items":[{"type":"paragraph","text":"Observa fotos para estimular nuevas formas de pensar"}]}]},{"heading":"Lección 2: Generar ideas","icon":"","description":"Utiliza el pensamiento divergente para superar lo obvio y llegar a soluciones innovadoras.","sections":[{"heading":"4 lecciones de video","items":[{"type":"bullet","text":"\u003ci\u003eGenerar ideas\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDejar de lado lo obvio: El problema\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDejar de lado lo obvio: La solución\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eLa combinación de ideas\u003c\/i\u003e"}]},{"heading":"1 actividad","items":[{"type":"paragraph","text":"Generar ideas nuevas a partir de combinaciones inesperadas"}]}]},{"heading":"Lección 3: Hacer que las ideas sean tangibles","icon":"","description":"Crea prototipos básicos para aprender a mejorar las ideas.","sections":[{"heading":"4 lecciones de video","items":[{"type":"bullet","text":"\u003ci\u003eHacer que las ideas sean tangibles\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eSalvar vidas a través de la simplicidad: El problema\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eSalvar vidas a través de la simplicidad: La solución\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDibujar bocetos con David Kelley\u003c\/i\u003e"}]},{"heading":"1 actividad","items":[{"type":"paragraph","text":"Realiza un boceto para pensar: Toma un bolígrafo y un papel y empieza a hacer bosquejos"}]}]},{"heading":"Lección 4: Compartir la historia","icon":"","description":"Crea una historia centrada en el ser humano que inspire a los demás a tomar acción.","sections":[{"heading":"4 lecciones de video","items":[{"type":"bullet","text":"\u003ci\u003eCompartir la historia\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDiseño inspirador para el futuro de la votación: El problema\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDiseño inspirador para el futuro de la votación: La solución\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003e4 consejos para una historia impactante de la directora de diseño de IDEO, Jenn Maer\u003c\/i\u003e"}]},{"heading":"1 actividad","items":[{"type":"bullet","text":"Comparte tu idea en una historia"}]}]},{"heading":"Conclusión","icon":"","description":"Reflexiones de cierre","sections":[{"heading":"2 lecciones de video","items":[{"type":"bullet","text":"\u003ci\u003eGanar dominio a través de la práctica\u003c\/i\u003e"},{"type":"bullet","text":"\u003ci\u003eDespedida de David Kelley\u003c\/i\u003e"}]}]}],"takeaways":{"blocks":[{"heading":"Cuaderno de trabajo descargable","text":"Recibe un cuaderno de trabajo descargable con preguntas de reflexión, instrucciones para actividades y recursos complementarios del curso."},{"heading":"Actividades prácticas","text":"Aprende actividades y mentalidades que puedes practicar solo o con tu equipo."},{"heading":"Certificado de Finalización","text":"Una vez que completes el curso, recibirás un certificado de finalización."}],"images":[{"alt":"Profundiza tu aprendizaje","src":"deepen-your-learning-hello-design-thinking.jpg"}]},"testimonials":{"heading":"Amado por los estudiantes de todo el mundo","subheading":"","items":[{"handle":"francisco-jimenez","author":{"firstName":"Francisco","lastName":"Jimenez","avatar":{"alt":"Francisco Antonio Zuloaga Jimenez","src":"avatar-francisco-jimenez.png"},"occupation":"Senior de Innovación","company":"Grupo El Comercio","location":"Perú"},"text":"\"Valoro aprendizaje claro y en este curso pude aprender los conceptos claves de Design Thinking a través de la práctica y ver cómo se utiliza en los diversos problemas del día a día.\""},{"handle":"maria-lorenzo","author":{"firstName":"María","lastName":"Lorenzo","avatar":{"alt":"María Eugenia Lorenzo","src":"avatar-maria-lorenzo.png"},"occupation":"International Markets Talent Coordinator","company":"Ford Credit","location":"Argentina"},"text":"\"El curso me parecía muy claro e intuitivo. El entrenamiento incluyó ejercicios prácticos, los cuales son fundamentales para el aprendizaje de los conceptos teóricos del design thinking. Muchas gracias!\""},{"handle":"jacob-wilschrey","author":{"firstName":"Jacob","lastName":"Wilschrey","avatar":{"alt":"Jacob Wilschrey","src":"avatar-jacob-wilschrey.png"},"occupation":"CTO","company":"Elun","location":"Valparaíso Province, Chile"},"text":"\"El step by step del curso es muy fácil e intuitivo tanto para los que son nuevos en design thinking como para los que ya tienen un poco de experiencia. Muchas gracias.\""},{"handle":"alex-von-buchwald","author":{"firstName":"Alex","lastName":"von Buchwald","avatar":{"alt":"Alex von Buchwald","src":"avatar-alex-von-buchwald.png"},"occupation":"Consultor Mánager","company":"Humane Consulting Group","location":"Ecuador"},"text":"\"Muy amigable, intuitivo y práctico. Se me hizo muy corto el tiempo por lo entretenido que fue el proceso. Muchas gracias!\""}]},"recommendations":["from-ideas-to-action","insights-for-innovation","unlocking-creativity"],"newsletter":{"heading":{"text":"¿Deseas obtener más información sobre Design Thinking?","color":"#fff"},"subheading":{"text":"Regístrate para recibir nuestra serie sobre design thinking de 5 partes.","color":"#fff"},"embedId":"ff92c6f4747a1f39da77cab071041a111d4c0d02c1feb9f30fc4b7337a44a168","background":{"color":"#fff"},"image":{"src":"newsletter-home-bg.jpg","alt":"IDEO U Newsletter"}}} p.metafields.fields = {"breadcrumbs":{"current":{"color":"#fff"},"parent":{"color":"#fff"}},"shortDescription":"Una introducción a los conceptos fundamentales del design thinking","hero":{"heading":{"color":"#fff"},"subheading":{"text":"Una introducción a los conceptos y herramientas fundamentales del design thinking","color":"#fff"},"image":{"src":"hero-hello-design-thinking.jpg","mobile":"hero-hello-design-thinking.jpg","alt":"Hello Design Thinking in Spanish - Curso de IDEO U"},"video":{"wistiaId":"jl4fol8ttc","text":"Vea Video","color":"#fff"}},"themes":["Resolución Creativa de Problemas","Lluvia de Ideas","Creación de Prototipos"]} p.short_description = '' integer.client.metrics.data.products.push(p) } // run integer.client.metrics.run = () => { integer.client.metrics.init() for(const k in integer.client.metrics.tests) integer.client.metrics.tests[k].apply() } integer.client.metrics.run() /* hubspot */ integer.client.format = { product(key){ console.log('KEY', key) const map = {"syllabus":[{"handles":["advanced-design-thinking-certificate","advanced-design-thinking"],"download":{"id":"ADT Cert","download":"https:\/\/ideo.in\/3XwhvK1","fileSuffix":"_Full_Syllabus_2020_Mar","title":"","description":""}},{"handles":["activating-strategy","activating"],"download":{"id":"Activating","download":"https:\/\/ideo.in\/3L0oGVk","fileSuffix":"_September_2022","title":"","description":""}},{"handles":["business-innovation-certificate"],"download":{"id":"Biz Inn Cert","download":"https:\/\/ideo.in\/3A6G1YH","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["Collaborative Leadership","collaborative-leadership-certificate"],"download":{"id":"Collab Cert","download":"https:\/\/ideo.in\/2y0g0gD","fileSuffix":"_Full_Syllabus_2020_May","title":"","description":""}},{"handles":["communicating-for-impact-certificate","communication-certificate"],"download":{"id":"Comms Cert","download":"https:\/\/ideo.in\/3xQevgm","fileSuffix":"_Full_Syllabus_2020_May","title":"","description":""}},{"handles":["cultivating-creative-collaboration","collaboration"],"download":{"id":"Collab","download":"https:\/\/ideo.in\/3dfZLjM","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["data","innovating-with-data"],"download":{"id":"Data","download":"https:\/\/ideo.in\/3UWDong","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["designing-a-business","business"],"download":{"id":"Business","download":"https:\/\/ideo.in\/3IQdk4U","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["designing-for-change","change"],"download":{"id":"Change","download":"https:\/\/ideo.in\/3wqB2iQ","fileSuffix":"_Full_Syllabus_2020_May","title":"","description":""}},{"handles":["designing-strategy","strategy"],"download":{"id":"Strategy","download":"https:\/\/ideo.in\/3zelDnX","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["creative-leadership-certificate","foundations-in-creative-leadership-certificate"],"download":{"id":"FCL Cert","download":"https:\/\/ideo.in\/3IPCSks","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["design-thinking-certificate","foundations-in-design-thinking-certificate"],"download":{"id":"FDT Cert","download":"https:\/\/ideo.in\/3Rz7tVq","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["from-ideas-to-action","ideas"],"download":{"id":"Ideas","download":"https:\/\/ideo.in\/3PdTnXj","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["from-superpowers-to-great-teams","superpowers"],"download":{"id":"Superpowers","download":"https:\/\/ideo.in\/3yRQkhS","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["hello-design-thinking"],"download":{"id":"Hello DT","download":"https:\/\/ideo.in\/3iZgVW1","fileSuffix":"_Full_Syllabus_2020_Aug","title":"","description":""}},{"handles":["hello-design-thinking-spanish","hello-design-thinking-ES"],"download":{"id":"Hello DT Sp","download":"https:\/\/ideo.in\/3sbxqTz","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["human-centered-service-design","service"],"download":{"id":"Service","download":"https:\/\/ideo.in\/3yWeZSi","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["human-centered-strategy-certificate"],"download":{"id":"Human Centered Strategy","download":"https:\/\/ideo.in\/3DefVVx","fileSuffix":"_September_2022","title":"","description":""}},{"handles":["human-centered-systems-thinking","systems"],"download":{"id":"Systems","download":"https:\/\/ideo.in\/3aTKB2F","fileSuffix":"_Full_Syllabus_February_2022","title":"","description":""}},{"handles":["presentations-online-course","presentations"],"download":{"id":"Presentations","download":"https:\/\/ideo.in\/3wcnwQv","fileSuffix":"_Full_Syllabus_2020_May","title":"","description":""}},{"handles":["insights-for-innovation","insights"],"download":{"id":"Insights","download":"https:\/\/ideo.in\/3Q5IH0J","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["leading-for-creativity","leading"],"download":{"id":"Leading","download":"https:\/\/ideo.in\/3XyJxnY","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["power-of-purpose"],"download":{"id":"Purpose","download":"https:\/\/ideo.in\/3FBHsRb","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["prototyping-for-digital-experiences","prototyping-digital-experiences"],"download":{"id":"Proto Digi","download":"https:\/\/ideo.in\/3mX8SdQ","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["storytelling-for-influence","storytelling"],"download":{"id":"Storytelling","download":"https:\/\/ideo.in\/3AZlp5r","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["unlocking-creativity"],"download":{"id":"Unlock","download":"https:\/\/ideo.in\/3j60SWl","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["change-leadership-certificate"],"download":{"id":"Change Leadership","download":"https:\/\/ideo.in\/3lGdpkq","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["human-centered-insights-certificate"],"download":{"id":"Human-Centered Insights","download":"https:\/\/ideo.in\/3rMcylG","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["b2b","team-learning","team-training","team-storytelling-presentation-training","team-storytelling-innovation-training","team-storytelling-leadership-training","team-training-leadership","team-training-strategy","team-training-innovation"],"download":{"id":"Team Learning","download":"https:\/\/ideo.in\/3Zoaqwy","fileSuffix":"_Guide","title":"","description":""}},{"handles":["leading-complex-projects","projects"],"download":{"id":"Projects","download":"https:\/\/ideo.in\/3yRLFMD","fileSuffix":"_Full_Syllabus","title":"","description":""}},{"handles":["creative-problem-solving","solving"],"download":{"id":"Solving","download":"https:\/\/ideo.in\/3OBx5RQ","fileSuffix":"_Full_Syllabus","title":"","description":""}}]}; console.log('MAP', map) const test = map.syllabus.find(test => { return test.handles.includes(key) }) if(test){ //console.log('TEST', test) return test.download } else { //console.log('NO TEST') return {id:key} } /* switch(key){ case 'advanced-design-thinking-certificate': case 'advanced-design-thinking': return {id:"ADT Cert", download:"https://ideo.in/3XwhvK1", fileSuffix:"_Full_Syllabus_2020_Mar", title:"", description:""} case 'activating-strategy': case 'activating': return {id:"Activating", download:"https://ideo.in/3L0oGVk", fileSuffix:"_September_2022"} case 'business-innovation-certificate': return {id:"Biz Inn Cert", download:"https://ideo.in/3A6G1YH", fileSuffix:"_Full_Syllabus",title:"",description:""} case 'Collaborative Leadership': case 'collaborative-leadership-certificate': return {id:"Collab Cert", download:"https://ideo.in/2y0g0gD", fileSuffix:"_Full_Syllabus_2020_May",title:"",description:""} case 'communicating-for-impact-certificate': case 'communication-certificate': return {id:"Comms Cert", download:"https://ideo.in/3xQevgm", fileSuffix:"_Full_Syllabus_2020_May"} case 'cultivating-creative-collaboration': case 'collaboration': return {id:"Collab", download:"https://ideo.in/3dfZLjM", fileSuffix:"_Full_Syllabus"} case 'innovating-with-data': case 'data': return {id:"Data", download:"https://ideo.in/3r66T9z", fileSuffix:"_Full_Syllabus"} case 'designing-a-business': case 'business': return {id:"Business", download:"https://ideo.in/3IQdk4U", fileSuffix:"_Full_Syllabus"} case 'designing-for-change': case 'change': return {id:"Change", download:"https://ideo.in/3wqB2iQ", fileSuffix:"_Full_Syllabus_2020_May"} case 'designing-strategy': case 'strategy': return {id:"Strategy", download:"https://ideo.in/3zelDnX", fileSuffix:"_Full_Syllabus"} case 'creative-leadership-certificate': case 'foundations-in-creative-leadership-certificate': return {id:"FCL Cert", download:"https://ideo.in/3IPCSks", fileSuffix:"_Full_Syllabus"} case 'design-thinking-certificate': case 'foundations-in-design-thinking-certificate': return {id:"FDT Cert", download:"https://ideo.in/3Rz7tVq", fileSuffix:"_Full_Syllabus"} case 'from-ideas-to-action': case 'ideas': return {id:"Ideas", download:"https://ideo.in/3PdTnXj", fileSuffix:"_Full_Syllabus"} case 'from-superpowers-to-great-teams': case 'superpowers': return {id:"Superpowers", download:"https://ideo.in/3yRQkhS", fileSuffix:"_Full_Syllabus"} case 'hello-design-thinking': return {id:"Hello DT", download:"https://ideo.in/3iZgVW1", fileSuffix:"_Full_Syllabus_2020_Aug"} case 'hello-design-thinking-spanish': case 'hello-design-thinking-ES': return {id:"Hello DT Sp", download:"", fileSuffix:"_Full_Syllabus"} case 'human-centered-service-design': case 'service': return {id:"Service", download:"https://ideo.in/3yWeZSi", fileSuffix:"_Full_Syllabus"} case 'human-centered-strategy-certificate': return {id:"Human Centered Strategy", download:"https://ideo.in/3DefVVx", fileSuffix:"_September_2022"} case 'human-centered-systems-thinking': case 'systems': return {id:"Systems", download:"https://ideo.in/3aTKB2F", fileSuffix:"_Full_Syllabus_February_2022"} case 'presentations-online-course': case 'presentations': return {id:"Presentations", download:"https://ideo.in/3wcnwQv", fileSuffix:"_Full_Syllabus_2020_May"} case 'insights-for-innovation': case 'insights': return {id:"Insights", download:"https://ideo.in/3Q5IH0J", fileSuffix:"_Full_Syllabus"} case 'leading-for-creativity': case 'leading': return {id:"Leading", download:"https://ideo.in/3XyJxnY", fileSuffix:"_Full_Syllabus"} case 'power-of-purpose': return {id:"Purpose", download:"https://ideo.in/3FBHsRb", fileSuffix:"_Full_Syllabus"} case 'prototyping-for-digital-experiences': case 'prototyping-digital-experiences': return {id:"Proto Digi", download:"https://ideo.in/3mX8SdQ", fileSuffix:"_Full_Syllabus"} case 'storytelling-for-influence': case 'storytelling': return {id:"Storytelling", download:"https://ideo.in/3AZlp5r", fileSuffix:"_Full_Syllabus"} case 'unlocking-creativity': return {id:"Unlock", download:"https://ideo.in/3j60SWl", fileSuffix:"_Full_Syllabus"} case 'change-leadership-certificate': return {id:"Change Leadership", download:"https://ideo.in/3lGdpkq", fileSuffix:"_Full_Syllabus"} case 'human-centered-insights-certificate': return {id:"Human-Centered Insights", download:"https://ideo.in/3rMcylG", fileSuffix:"_Full_Syllabus"} case 'b2b': case 'team-learning': case 'team-training': case 'team-storytelling-presentation-training': case 'team-storytelling-innovation-training': case 'team-storytelling-leadership-training': case 'team-training-leadership': case 'team-training-strategy': case 'team-training-innovation': return {id:"Team Learning", download:"https://ideo.in/3Zoaqwy", fileSuffix:"_Guide"} case 'projects': case 'leading-complex-projects': return {id:"Projects", download:"https://ideo.in/3yRLFMD", fileSuffix:"_Full_Syllabus"} default: return {id:key} } */ } } // clone document.querySelectorAll('[int-hubspot-target]').forEach(target => { const targetType = target.dataset.targetType // email-article, email-article-variation if(!targetType) return const elem = document.querySelector('[int-hubspot-clone-'+targetType+']') const clone = elem.cloneNode(true) //console.log('CLONE', clone) //clone.id = 'elem2' clone.classList.remove('int-cloner') clone.classList.add('int-cloned') // buttons const cta = target.dataset.cta //console.log('CTA', cta) if(cta){ clone.querySelectorAll('[int-cta]').forEach(e => { e.value = cta }) } // fields const fields = ['header', 'subheader'] fields.forEach(field => { const value = target.dataset[field] if(value){ clone.querySelectorAll('[int-'+field+']').forEach(e => { e.innerHTML = value }) } }) // Inject it into the DOM target.after(clone) }) // submit document.querySelectorAll('[int-hubspot]').forEach(form => { const run = function(e){ // portal ids: production = 6474038 // reset form.querySelectorAll('[int-error]').forEach(input => { input.classList.add('int-hide') }) const data = {} data.method = 'post' data.uri = `https://api.hsforms.com/submissions/v3/integration/submit/${form.dataset.portalId}/${form.dataset.formId}` // body data.body = { fields: [ { name: "ideou_formid_type", value: form.dataset.formIdType }, { name: "ideou_event", value: form.dataset.event }, { name: "source_app_created", value: "IDEO U" }, { name: "source_systems", value: "IDEO U" }] } //console.log('HERE', 'form.dataset.formIdType', form.dataset.formIdType) // data-fields form.querySelectorAll('[data-field]').forEach(field => { data.body.fields.push({ name: field.dataset.field, value: (field.dataset.value || field.value) }) }) // parameter fields const emailField = data.body.fields.find(field=>field.name=='email') // logic: inline (email) if(form.dataset.formIdType == "ideou-form-inline"){ // analytics: submit sdk.scripts.sendEvent({ action:'newsletter signup submit', category:'email', data:{ label: window.location.href, email: emailField.value } }) } // logic: syllabi if(form.dataset.ideouProductSyllabus){ const prod = integer.client.format.product(form.dataset.ideouProductSyllabus) //console.log('PRRRROD', prod) // form-fields data.body.fields.push({ name: "ideou_product_syllabus", value: prod.id }) // results: links form.querySelectorAll('[data-link]').forEach(field => { const type = (field.dataset.link+'').toLowerCase() switch(type){ case 'syllabus': field.setAttribute('href', prod.download) break } }) // analytics: submit if(emailField && emailField.value.trim()!=''){ sdk.scripts.sendEvent({ action:'download submit', category:'syllabus', data:{ id: prod.id, fileName: prod.id + prod.fileSuffix, email: emailField.value } }) } } // cro: cookie tests - deprecated /* console.log('ideo133 COOKIE', integer.client.cookie.get('ideo133')) const ideo_u_tags_value = integer.client.cookie.get('ideo133') == "v1" ? 'v1' : '' console.log('ideou tags value for www.ideou.com', ideo_u_tags_value) data.body.fields.push({ name: 'ideou_tags', value: ideo_u_tags_value // '' }) */ // context data.body.context = { hutk: integer.client.cookie.get("hubspotutk"), pageUri: document.URL, pageName: document.title } //console.log('DATA', data) // required const err = data.body.fields.find(field=>{ switch(field.name){ case 'email': if(!field.value.trim().length) { return true } break } return }) if(err) return // hubspot data.appId = 'rad00002' //'ideou-dev' integer.apiPro.hubspot(data).then(resp=>{ console.log('response', resp) if(!resp.error){ form.querySelectorAll('[int-input]').forEach(input => { input.classList.add('int-hide') }) form.querySelectorAll('[int-success]').forEach(input => { input.classList.remove('int-hide') }) // logic: scrollbox switch(form.dataset.formIdType){ case 'ideou-form-scrollbox': integer.client.cookie.set("ideou.hubspot.noScroll", true, client.settings.noScrollExpiration) break case 'ideou-form-inline': case 'ideou-form-welcome': integer.client.cookie.set("ideou.hubspot.noScroll", true, client.settings.noScrollExpiration) break } }console.log('resp', resp) }) .catch(err=>{console.log('ERR', err) }) } // listen form.onsubmit = () => { run() return false } }) })
