Our Fashion Editor shares her top 6 insider tips on how to quickly navigate the ASOS website and find the best hidden gems (2024)

Are you back working from home? How are you making the most of those two extra commute-free hours this time around? While several people will no doubt be reacquainting themselves with the fine art of banana bread baking (will there be Instagrammable twists on the classic Christmas cake for Lockdown 2.0?), a lot of us have already given up on the kitchen and are instead on the hunt for some more much-needed - yes, needed - isolation tracksuit bottoms.

And while we all like to believe we're pretty well-versed in the art of online shopping, there are a small number of websites that are yet to be mastered by many. One such site is ASOS.

It's one of the world's biggest fashion e-tailers, but that can often be ASOS's downfall. With such a wealth of product some users find the site difficult to navigate, not knowing where to head to find exactly what they want without having to set aside hours to spend trawling seemingly endless product (the 'dresses' page alone, for example, currently boasts 6,436 styles).

Which is why I'm here, to reveal my top tips for finding the website's hidden gems.

I wear ASOS a lot. And I mean, a lot. And while it's not sustainably flawless it's also by no means the worst, with conscious efforts and positive steps in the right direction hopefully a sign of things to come. I also re-wear everything I buy from there non-stop, which is one of the biggest factors in the world of conscious fashion. My ASOS wardrobe is far from throwaway, but it's also far from basic...

Maybe it's because I'm such a fan, but I find it super easy to locate the standout items amidst the pages and pages of simpler pieces. And - without meaning to get all humble-not-so-humble-brag on you, I get a lot of compliments on most of my outfits from there. But the one retort I hear when I tell people where it's from is always: 'How did you find that?! I can never find things like that on ASOS!'.

Here are my 6 top tips for finding hidden gems on ASOS...

1. HEAD TO IN-HOUSE BRANDS

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Our Fashion Editor shares her top 6 insider tips on how to quickly navigate the ASOS website and find the best hidden gems (2024)
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